Blogging for Business

Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company. With the level of interactivity blogs provide, clients feel more confident in the company. Not to mention the amount of traffic it brings to the main site.

Personal and business blogs: What is difference between two?

There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.

Business blogs should be well planned before hand. Companies can't afford to just walk away after launching their blog. Business blog has to be successful. Constant and consistent posts are the rule of the game. Blogsphere is full of best writers and faster one learns their rule, better for them. Companies can't just rely on the fact that they are market leaders in their business so they will be successful with their blogs too.

The postings on business blog should be open and should portray personality of the writer and the company. The postings on business blogs should be very informal, and should be written in first person voice. Posts should be informative and relevant with an expert touch to it.

Business Blogs and it content:

According to search engine optimizers, "Content is King". Indeed this is true for websites but not for a blog. Blog is all about writing with a particular voice and personality. A lot of people would like the style and would stick to the blog with regular visits. A lot of them will hate it and would never return.

Content for a business blog should be written in a strong voice with high consistency in quality. It becomes somewhat difficult to maintain quality with regular postings, but no choice. A few bad or substandard posts and regular visitors to the blog will fly off.

Important

Don't hammer your visitors every time with posts like how great is your product and so on. Add some funny incidences or bit of humor to your postings. Talk something about how employees enjoyed drinks in a party organized at particular department. Add some lighter moments in between posts.

Amitabh Shukla
(Personal blog for the author is at http://seoexpertindia.tblog.com)

---

How RSS Advertising Can Help Business Gain A Higher ROI

I recently read the case study conducted by Pheedo, an... Read More

Dear Web Diary!

Blogging is hot and getting hotter, with more and more... Read More

5 New Internet Marketing Opportunities Through RSS

When it comes to new internet marketing opportunities for your... Read More

RSS: This Publishers Choice

RSS is the interactive communication tool being popularized by bloggers.... Read More

What is a Blog? In Plain English Please

If you are fairly new to the Internet, you have... Read More

5 Easy Ways To Use RSS On Your Site

You hear so much talk about RSS these days on... Read More

13 Steps to Successful Blogging

Blogs can be a very marketable and very profitable tool... Read More

The Idiot?s Step-By-Step Guide To Blogging for Profit

Blogging is easy, blogging is fun. And what's more?it can... Read More

Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service

You are a small or a medium business owner. You... Read More

Prescription Blogs are Helping to Educate the Consumers on Prescription Consumption

Blogs are being used on a more consistent basis due... Read More

Marketers Still Dont Get RSS Metrics - How We Really Can Measure RSS

Even after all that's been written and explained, even reputable... Read More

Reachout Throughout ? RSS

RSS has been around for more than a decade but... Read More

Got Blog?

In 1999 I asked my friends and colleagues if they... Read More

Blogging Is Not Important - Its Crucial

It has been established that having a 'blog' helps your... Read More

RSS FEEDS: Whither Thou Goest?

I open up the 'Feed Reader' every day on my... Read More

Google Does RSS

Has Google finally embraced RSS with their new XML powered... Read More

Using Feedburner to Add Statistics to Your RSS Feed

Out of many of the free RSS and blogging services... Read More

Why Journal Writing On The Web? Blogs Are Journals Giving Anyone An Identity, And An Awesome Forum

Journal writing used to be a private, personal experience done... Read More

Who Would Use RSS

My previous two articles "What is RSS and Why use... Read More

Starting Your Own Blog

I was sitting in my local Internet Cafe yesterday, I... Read More

How to Activate The Firefox Live Bookmark Feature on Your Site

Live Bookmark is Mozilla's response to offering RSS feeds through... Read More

RSS & How to Use It -- Part 2

Welcome to part 2 of the article that aims to... Read More

3 Ways to Publish RSS

As RSS news syndication gains popularity among users, new ways... Read More

You Are Losing Money If Youre Not Using RSS Feeds On Your Website!

(An RSS primer can be found near the bottom of... Read More

Five Ways A Blog Helps You To Market Your Business

Want to advertise online without spending a fortune? Get a... Read More

Im a Failed Blogger!

I've never been popular in my whole life. I think... Read More

Will The Real Spammer Please Stand Up!

If you have been using opt-in email marketing for sometime,... Read More

The Art of Business Blog Writing

"It is precisely minds of the first order that will... Read More

Blogs: The Hidden Ace Up Your Sleeve

If it wasn't for my blog, I wouldn't make any... Read More

How to Increase Buyers Traffic Through Writing Articles and RSS Content Syndication

Benefits of Writing Articles:1. Every Webmaster would like to publish... Read More

Blogs: A Fool Proof Way to Attract Visitors

Blogs might seem like an old hat at this time... Read More

Make Money Blogging

You have created a blog and your blog is dedicated... Read More

Are Blog Meant for Raves and Rants?

Blogging is the latest internet craze and it may turn... Read More