I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.
When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.
The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the 'outage's' they kept getting, or the next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales.
One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.
Future habits of net cruisers will be to immediately open up the 'feeds' and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don't laugh, most of us still do this!
If a web site has not got it's own 'news feed', it will not get any 'eyeballs'.
Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create 'branding'.
The usage of search engine's for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more 'feeds'. So search engine's will still survive, but usage habits will change.
The 'big-dogs' in rss feeds update news on their 'feeds' every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose 'eyeballs' to some other service that's giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.
I can feel the nudging elbow's already as advertisers are trying to get the best 'spots'.
The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from 'spots' on the web pages the 'feed' points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger tech-savvy 18-24 year old's don't buy newspapers, they also don't switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.
Remember this, anybody, even you, can put up a rss feed.
About The Author
Tony Dean is a published author and runs a website at:- http://www.ebook-sales.com. He is author of the e-book:-"Really Simple RSS" available from his web site.
The most boring part of getting traffic to a website... Read More
Why would you use Blogs instead of a web site... Read More
If it wasn't for my blog, I wouldn't make any... Read More
Blogs, the abbreviation of Web Logs (online journals), are becoming... Read More
It's been a long day at work and you're... Read More
Most savvy internet marketers will know how important it is... Read More
(Continued from Blogging Your Way To Success Part 2)You have... Read More
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How... Read More
"Why Should I Blog? I Simply Don't Get It"This post... Read More
Creating an RSS (Really Simple Syndication) feed is really quite... Read More
What is RSS? To begin with, it's one of those... Read More
RSS for the Rest of UsI don't know about you,... Read More
Like anything else, a little work can pay dividends. Well-written... Read More
What does RSS stand for?RSS "Really Simple Syndication" was created... Read More
I've never been popular in my whole life. I think... Read More
Businesses that are not using feeds today, as part of... Read More
As an artist, the key to selling more artwork is... Read More
The recent Forrester Research study, which claims that only 2%... Read More
Today we see the Internet as a global catalog of... Read More
How to blog to make money from it?Truly the whole... Read More
There's a lot of blogs out there on the Web,... Read More
What in the world is up with the world of... Read More
Have you thought about how easily you could build and... Read More
A blog is short for weblog, which simply means a... Read More
According to Technorati, there are over 15 million blogs as... Read More
Everyday more and more websites, news services and blogs are... Read More
So who should I use RSS Feeds? How can it... Read More
The recent spurt of interest in blogging has begun to... Read More
It seems no matter how much information comes available online,... Read More
It's fair to say that blogging has taken the Internet... Read More
As you may know, Google has it's very own blogging... Read More
Though the answer is in a book I wrote this... Read More
Are you getting results from your business blog? Is it... Read More
In case you haven't heard, the net is buzzing with... Read More
Even though I've had several personal blogs for years, I've... Read More
It even surprised me. Yes, even though I have... Read More
The more I use Wordpress, the more I love it.... Read More
1: Building Trust RelationshipsBlogging allows bloggers to share their expertise... Read More
What The Hell Is A Blog Anyway?The word 'blog' is... Read More
Blogging is hot and getting hotter, with more and more... Read More
There is lively debate about the republishing of RSS feeds... Read More
Blogging, the hottest trend in online publishing right now, is... Read More
How to blog to make money from it?Truly the whole... Read More
RSS and Blogs are the topics of the moment. Seems... Read More
Feeds are simple, really. What's even more exciting is that... Read More
The popular blogger.com owned by Google, Inc. has been around... Read More
Copyright © 2004 Priya Shah The... Read More
Blogs are being used on a more consistent basis due... Read More
Web gives a lot of exposure; weblog stabilizes the exposure... Read More
I put off starting a blog for a long time... Read More
Your favorite thing about having a blog may soon be... Read More
A properly created weblog will do the following for your... Read More
1. Place all your feeds on the following website and... Read More
If you are fairly new to the Internet, you have... Read More
The RSS latest news suggests that RSS can stand for... Read More
Bloggers blog. That's what they do. A blog is short... Read More
First it was banner ads, then Google AdSense and now,... Read More
The most boring part of getting traffic to a website... Read More
When it comes to building and creating profit pulling niche... Read More
"RSS" stands for Really Simple Syndication. RSS is a standard... Read More
Blogs are extremely hot right now. Everyone is starting them,... Read More
What in the world is up with the world of... Read More
Advertising in RSS feeds is something that Google is considering... Read More
Blogs are an easy way to get your voice out... Read More
There's no denying it, the Internet has changed. The change... Read More
(This article assumes that you have already set up a... Read More
Blogging, RSS & Feeds |