How RSS Advertising Can Help Business Gain A Higher ROI

I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.

The difference in results were staggering.

Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.

Surprised? Let's investigate the benefits of RSS advertising versus email ads.

RSS advertising has a number of 'superior' advantages compared to email ads:

1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails.

2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how many people are subscribing to your feed.

With email, if you want to track how many of your mails were delivered, you would have to pay for the additional services.

A simple mathematical illustration can prove this:

Let's say Cost per 1,000 impressions = $50 And you want to do 10,000 impressions per week.

So the cost would be = $50 x 10 = $500 per week.

With Email Advertising, you would need to include email monitoring delivery charges.

So your total cost would be $500 + X per week

where X is the additonal costs for email monitoring delivery

So your advertising costs go up. Mutiply the above figure with 48 weeks (1 year) and you can see how costly it is to run email advertising campaigns.

With RSS Advertising, there is ZERO monitory delivery charges.

You maximise every penny from your advertising dollar, and the costs go down!

3. RSS feeds is 100% Opt-in. We're talking about readers who know what they want and educated enough to know how to subscribe to feeds, either with desktop readers or through the use of some online newsreader such as Bloglines, MyYahoo and so on.

Yes, there is also 'opt-in' email. But then again, opt-in email is getting less effective because of:

a) constant bombardment of emails from other marketers and advertisers, making the subscribers 'numb' to advertising message

b) keywords that trigger off SPAM filter, causing failed delivery message

RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate and has no SPAM issue as it is a feed, not email.

It will be interesting to see the continued developments in the use of RSS feeds for advertising.

Brandon http://www.marketing-rampage-with-blogs-a nd-rss.com

Author of Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash the power of blogs and rss. Get more free targeted traffic, leads and subscribers with RSS Feeds. List in Google and Yahoo for FREE and save $299. Dominate niche markets with RSS Feeds.

---

Utilize The Power Of Blogs To Market Your Business On A Budget

Budget marketing with blogs is one of today's top methods... Read More

Blogging Can Improve Your Search Engine Ranking

Search engines are after one thing ? providing their users... Read More

Blogging Your Way To Success Part 4

(Continued from Blogging Your Way To Success Part 3)In this... Read More

How To Create A Blog

A blog is an online diary or as some people... Read More

Blog and Ping is Dead

Unfortunately, this formerly reliable method of getting listed in Yahoo... Read More

What is a Blog? In Plain English Please

If you are fairly new to the Internet, you have... Read More

7 Tips for Choosing the Right Blog Software for Your New Blog

Choosing the right blog software for your new blog requires... Read More

Blogging will Soon Take Over the World

In recent years, it's been pretty obvious that "blogging" (Web... Read More

Top 10 Blog Writing Tips

Most of the "rules" about writing for ezines and newsletters... Read More

To Blog Or Not To Blog - A Laymans View

We have now entered the world of blogs! Sounds kind... Read More

Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?

Mainstream media has become a single-minded authority on how we... Read More

It Really Is Simple RSS

I have 'Googlebot' coming to my site every day since... Read More

RSS Can Keep You In The Loop

When webmasters first hear about RSS they tend to concentrate... Read More

Blogging For Business - Great Reasons For Every Business To Start A Weblog

If Howard Dean's failed political campaign accomplished anything, I would... Read More

The Art of Business Blog Writing

"It is precisely minds of the first order that will... Read More

RSS Feeds Explosion

Gain Massive Exposure For Your ServiceGet your web site listed... Read More

RSS, Feeds, and Aggregators

When you work online all the time, immersed in bits... Read More

What Are RSS Feeds

RSS Feeds.RSS also known as rich site summary or real... Read More

Who needs T.V. News, Newspapers and Radio News?

T.V. and radio News got you down? On-line current events... Read More

The Key To Marketing With Blogs

I've spent months answering questions from marketers about blogs and... Read More

The 7 Steps to Promoting Your RSS Feeds on Your Website

RSS gets 100% of your content delivered, but it's no... Read More

Improving Your Customer Relationship Management by Blogging

Before I address the following questions:* What is a blog?... Read More

A Basic Introduction to Blogging

Web logging first appeared on the net in the mid-1990s.... Read More

RSS Support in New Microsoft Windows Vista

Microsoft Corp. says that the next version of its Windows... Read More

15 Top Blog Marketing Tips

1. Place all your feeds on the following website and... Read More

Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog

You Might Be A Snob-Blogger If?According to Jupiter Research, about... Read More

Should Affiliates Really Use Blogging and Pinging To Get Indexed?

There seems to be a huge craze lately with everyone... Read More

Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service

You are a small or a medium business owner. You... Read More

Blogging for Dollars

Blogging for dollars might sound like the latest game show... Read More

How To Display RSS Feeds on Your Website

This article is intended as a guide for webmasters who... Read More

Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits

These days, everybody is blogging.How about you?You can incorporate blogging... Read More

How using RSS will attract and maintain visitors

There are nowhere near the amount of webmasters using RSS... Read More

Why Journal Writing On The Web? Blogs Are Journals Giving Anyone An Identity, And An Awesome Forum

Journal writing used to be a private, personal experience done... Read More