How RSS Advertising Can Help Business Gain A Higher ROI

I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.

The difference in results were staggering.

Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.

Surprised? Let's investigate the benefits of RSS advertising versus email ads.

RSS advertising has a number of 'superior' advantages compared to email ads:

1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails.

2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how many people are subscribing to your feed.

With email, if you want to track how many of your mails were delivered, you would have to pay for the additional services.

A simple mathematical illustration can prove this:

Let's say Cost per 1,000 impressions = $50 And you want to do 10,000 impressions per week.

So the cost would be = $50 x 10 = $500 per week.

With Email Advertising, you would need to include email monitoring delivery charges.

So your total cost would be $500 + X per week

where X is the additonal costs for email monitoring delivery

So your advertising costs go up. Mutiply the above figure with 48 weeks (1 year) and you can see how costly it is to run email advertising campaigns.

With RSS Advertising, there is ZERO monitory delivery charges.

You maximise every penny from your advertising dollar, and the costs go down!

3. RSS feeds is 100% Opt-in. We're talking about readers who know what they want and educated enough to know how to subscribe to feeds, either with desktop readers or through the use of some online newsreader such as Bloglines, MyYahoo and so on.

Yes, there is also 'opt-in' email. But then again, opt-in email is getting less effective because of:

a) constant bombardment of emails from other marketers and advertisers, making the subscribers 'numb' to advertising message

b) keywords that trigger off SPAM filter, causing failed delivery message

RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate and has no SPAM issue as it is a feed, not email.

It will be interesting to see the continued developments in the use of RSS feeds for advertising.

Brandon http://www.marketing-rampage-with-blogs-a nd-rss.com

Author of Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash the power of blogs and rss. Get more free targeted traffic, leads and subscribers with RSS Feeds. List in Google and Yahoo for FREE and save $299. Dominate niche markets with RSS Feeds.

---

Make Money Blogging Using These Nine Powerful Strategies

The question "How to make money blogging" sits high on... Read More

Will The Real Spammer Please Stand Up!

If you have been using opt-in email marketing for sometime,... Read More

Blogging for Profit Using AdSense

This article is designed to teach you how to profit... Read More

The Right Blog Software Can Make A Blog Stand Out from the Crowd

Blogs are an easy way to get your voice out... Read More

Brief History of Blogs

So where did all these blogs come from? How did... Read More

Blogging Your Way To Success Part 3

(Continued from Blogging Your Way To Success Part 2)You have... Read More

Even a 70 Something Technological Challenged Mom Can Get Started in Blogging With These 10 Tips

Blogging is all the rage. With these 10 Simple Steps... Read More

Why Your Blog Might Be Sabotaging Your Business

Many marketers were very excited when forum and newsletter discussion... Read More

The Power of the BLOG

Can a Blog earn you a prison sentence? Ask Mojtaba... Read More

To Blog Or Not To Blog - A Laymans View

We have now entered the world of blogs! Sounds kind... Read More

RSS For Fresh Content & Better Ranking

A lot of commotion was made some time ago when... Read More

RSS & How to Use It (part 1)

Have you ever read an article, intended to explain RSS... Read More

Get the Internet on Your Own Terms

RSS for the Rest of UsI don't know about you,... Read More

Blogging Communities Turn Faceless Strangers into Close Friends

I've been searching the Internet for blogging sites for a... Read More

Blog Problems

What in the world is up with the world of... Read More

3 Reasons To Publish An E-Newsletter AND A Blog

With spam filters on high alert, delivering a newsletter by... Read More

To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines?

Blogging is hot, and seems to be becoming hotter each... Read More

Fun Free Feed Tools For Both The Publisher And The Reader

As you've probably been reading, there are basically three problems... Read More

How Blogs Can Be An Excellent Promotional Tool

Blogs as an online promotional strategy if done right could... Read More

Top 9 Reasons Companies Should Blog

Below are the top 9 reasons why companies should blog.1.... Read More

RSS for Bloggers

While syndication has many applications, we will deal specifically with... Read More

Why Every Artist Needs a Blog & How to Create an Artist Blog

As an artist, the key to selling more artwork is... Read More

Internet Communication

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How... Read More

Amazing Information About Blogging

A few months back, at the ITEA conference I saw... Read More

Building Backlinks With Blogs

The most boring part of getting traffic to a website... Read More

Marketing With Blogs - Part 4

In the first three parts of this article series on... Read More

Blogging Dollars in 7 Hours or Less

Need to make money fast, but you don't want to... Read More

Improving Your Customer Relationship Management by Blogging

Before I address the following questions:* What is a blog?... Read More

Why you should be using RSS

RSS opens up a whole new channel of communication between... Read More

Blogs Explained

It seems like Blogs are everywhere these days. You can't... Read More

The 7 Steps to Promoting Your RSS Feeds on Your Website

RSS gets 100% of your content delivered, but it's no... Read More

RSS & How to Use It -- Part 2

Welcome to part 2 of the article that aims to... Read More

Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!

Is this you? It has been 3 or 4 days... Read More