Boost your Search Engine Rankings with an RSS Feed

I'm here to teach you about how RSS Feeds can boost traffic for your website. You may have heard of it, but I guarantee you are not harnessing the full power of the tool. RSS Feeds are very hot, and the marketing pro's are getting their websites listed in Google within 2 to 3 days.

What is an RSS Feed?

RSS stands for "Really Simple Syndication." Think of RSS this way: Whenever a writer who belongs to a syndicate writes a column, they don't just write it for their local paper, every article goes up on the newswire and any paper who belongs to the syndicate can reprint it.

First, you have to download an RSS Reader, a program that combines all the news online in one place. You can download a reader for free at Once you've downloaded a reader, you can click any topic that suits your need, and only those topics will be delivered right to you.. Why would I put RSS on my website?

An RSS feed can be thought of like this. Let's take five news sources (Yahoo, MSN, CNN, ESPN, FOX). An RSS reader would scan all five news sources and take each headline and create a summary of the article. Now, you can actually sort the news stories and have only the ones you are interested in delivered right to your website from all five news sources. Search Engines are crawling websites and looking for fresh content. If you have an RSS Feed, you are getting up to the minute news stories. These constantly change whenever a new story comes out. The Search Engines will give you a higher Page Rank because it thinks your page is updated on a regular basis.

How do I add one to my website?

I tried an RSS Feed for the first time, and it took less than five minutes. Here's what it looks like:

Bush Celebrates Shuttle's Launch (AP)
NASA sends shuttle back into space after long pause (Reuters)
Shuttle Discovery Blasts Into Orbit (AP)
NASA's aging workhorse returns to space (AFP)
NASA Returns to Flight as Discovery Reaches Orbit ( /

As you can see, this is my very first RSS Feed. All the news stories within the last hour regarding the shuttle launch are now listed for me and my visitors to read. Guess what? It took less than 5 minutes, and I instantly have an RSS Feed. Why do I need one?

Search Engines are crawling your site and if you are not providing quality, up to the minute content then you are getting placed further down the rankings. Your competition who has this information is getting FREE advertising from the Search Engines who are placing their page 1st or 2nd when users search for a particular keyword.

How do I put an RSS Feed on my site?

You can now place an RSS Feed on your website in THREE easy steps.

? Step 1: Search for topics that you are currently interested in (use Yahoo).

When you see an orange RSS or XML box like the one above, you know that article is compatible with a feed. Copy the URL of the webpage.

? Step 2: Go to and paste the URL in the digest for them to create a two line code for your webpage. You can also copy and paste the long page of code if you understand programming.

? Step 3: In Frontpage, Go to Insert - a web component - html markup and paste the two or three line script that RSS Digest gave you. Check it out! Your first RSS Feed! Try it yourself right now, create your first RSS feed in under five minutes, FREE! The only way you can truly learn about them is for you to JUMP in FEET FIRST!

Kit Elliott is the author of The Traffic Toolchest. His ethical approach to marketing makes him one of the top experts in his field. His highly anticipated book Super Affiliates Guide to Riches is expected to launch by mid-August 2005 at . Check out The Traffic Toolchest at to get over 70 valuable marketing tools.

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