Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.
A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.
Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.
The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.
At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.
I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.
Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
Blog is a medium for self-expression on web. Blogs are... Read More
If you've been under a rock for the last year... Read More
A blog is short for weblog, which simply means a... Read More
Business blogs are primarily used to improve a company's communication... Read More
While syndication has many applications, we will deal specifically with... Read More
You are a small or a medium business owner. You... Read More
RSS stands for "Really Simple Syndication." It's a format that... Read More
Contrary to general opinion, RSS meets the needs of even... Read More
A blog is an online journal in which the author... Read More
I open up the 'Feed Reader' every day on my... Read More
With the growing interest in blogging as... Read More
This question does not have a one sentence answer! If... Read More
When you are involved in RSS everyday you get to... Read More
I still consider myself to be a blog writing novice... Read More
"What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More
A weblog, or "blog" started out as a personal journal... Read More
When webmasters first hear about RSS they tend to concentrate... Read More
Everyday more and more websites, news services and blogs are... Read More
Blogs, the abbreviation of Web Logs (online journals), are becoming... Read More
What are Blogs?Having heard the term previously but not having... Read More
Are you new to RSS? If so here is a... Read More
The RSS promise for end-users is simple:--> a unified one-stop-shop... Read More
Displaying RSS RSS offers webmasters a unique opportunity to display... Read More
Mainstream media has become a single-minded authority on how we... Read More
Have you thought about how easily you could build and... Read More
ALEXA WEIGHS IN...For those who are unaware of Alexa, it... Read More
In case you haven't heard, the net is buzzing with... Read More
RSS streamlines communication between publishers and readers. Since RSS has... Read More
What in the world is up with the world of... Read More
I know, I know, blog this...blog that. Seems like everyone... Read More
After many requests from wordpress users, the latest version of... Read More
RSS for the Rest of UsI don't know about you,... Read More
Advertising in RSS feeds is something that Google is considering... Read More
A blog is a simple tool which all affiliate marketers... Read More
RSS or 'Really Simple Syndication' is not just for Blogs... Read More
RSS is totally hot. We have seen it everywhere, from... Read More
So why use RSS? Well, I can find a whole... Read More
Blogs can be a very marketable and very profitable tool... Read More
Creating ContentNew websites are being launched daily. In order to... Read More
Recently, there have been many developments in the RSS arena.... Read More
I was sitting in my local Internet Cafe yesterday, I... Read More
I recently read the case study conducted by Pheedo, an... Read More
The easiest way to get acquainted with the conventions of... Read More
Choosing a decent RSS reader to browse and read your... Read More
RSS has been around for more than a decade but... Read More
"Why Should I Blog? I Simply Don't Get It"This post... Read More
What are Blogs?Having heard the term previously but not having... Read More
Blogs like all forms of writing are an art form... Read More
It seems no matter how much information comes available online,... Read More
The recent Forrester Research study, which claims that only 2%... Read More
Journal writing used to be a private, personal experience done... Read More
The RSS latest news suggests that RSS can stand for... Read More
Choosing the right blog software for your new blog requires... Read More
Businesses that are not using feeds today, as part of... Read More
Displaying RSS RSS offers webmasters a unique opportunity to display... Read More
Is this you? It has been 3 or 4 days... Read More
I still consider myself to be a blog writing novice... Read More
RSS streamlines communication between publishers and readers. Since RSS has... Read More
The world has seen the emergence of a new style... Read More
(An RSS primer can be found near the bottom of... Read More
In recent years, it's been pretty obvious that "blogging" (Web... Read More
A few months back, at the ITEA conference I saw... Read More
I've sure you've heard before that it's a possibility to... Read More
So, you have a blog! Do you have traffic? Do... Read More
Everyday more and more websites, news services and blogs are... Read More
Most savvy internet marketers will know how important it is... Read More
Blogging, RSS & Feeds |