The Viability of Blogging to a Niche Market

Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency's latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that's how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers' a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they'll remember and keep returning to your blog.

But that's not all; you need to have an abiding passion for the subject matter or product you'll sell. Without this, your blog won't stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors' personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

Copyright 2005 Mal Keenan

Mal Keenan is editor and publisher of the Home Business Tips Blog: http://www.home-business-tips-newsletter.c om/blog/

Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business: http://www.pluginprofitstraining.com/

---

Who Would Use RSS

My previous two articles "What is RSS and Why use... Read More

How to Use a Blog to Dramatically Improve Your Web Business!

A blog is an online journal in which the author... Read More

Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating... Read More

Five Ways A Blog Helps You To Market Your Business

Want to advertise online without spending a fortune? Get a... Read More

Blog Problems

What in the world is up with the world of... Read More

Blogging Your Way To Success Part 3

(Continued from Blogging Your Way To Success Part 2)You have... Read More

Tips for a Better RSS Feed

Like anything else, a little work can pay dividends. Well-written... Read More

Blogging Tutorial

Let's start at the beginning. What is a 'Blog' and... Read More

RSS For Fresh Content & Better Ranking

A lot of commotion was made some time ago when... Read More

Blog and Ping: The Basics!

The buzz words on the internet at the moment are... Read More

7 Questions To Ask Yourself BEFORE Staring A Business Blog

Blogging is the latest buzzword in online marketing and PR.... Read More

Boost your Search Engine Rankings with an RSS Feed

I'm here to teach you about how RSS Feeds can... Read More

Choosing Your RSS Reader

If you want to be able to read RSS feeds... Read More

Advertising in RSS Feeds: Are we risking disaster?

Advertising in RSS feeds is something that Google is considering... Read More

You Are Losing Money If Youre Not Using RSS Feeds On Your Website!

(An RSS primer can be found near the bottom of... Read More

Steps To Creating and Promoting RSS Feeds

RSS, or Really Simple Syndication as it is commonly known,... Read More

Make Money with Your Own Blog

Well, basically, setting up a blog means that you are... Read More

Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds

RSS(Real Simple Syndication) is the newest form of content syndication... Read More

The Right Blog Software Can Make A Blog Stand Out from the Crowd

Blogs are an easy way to get your voice out... Read More

To Blog Or Not To Blog - A Laymans View

We have now entered the world of blogs! Sounds kind... Read More

Strategic RSS Positioning: How to Hotwire Your Site to Google!

There's no denying it, the Internet has changed. The change... Read More

Business Blogging - 5 Tips to Help You Smashl Through Writers Block

It's inevitable. Everyone hits the wall. Whether you've been blogging... Read More

For Wordpress users version 1.5 new feature ?Pages?

After many requests from wordpress users, the latest version of... Read More

Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!

Is this you? It has been 3 or 4 days... Read More

What is a Business Blog?

Although Blog was the most requested word of 2004 as... Read More

The Full Circle of RSS Marketing Power

RSS is a many-in-one marketing & publishing tool, although unfortunatelly... Read More

Your RSS Feed Might Look Like Spam

RSS feeds seem to be the breakout technology for the... Read More

Blogging for Profit Using AdSense

This article is designed to teach you how to profit... Read More

Blogging For Business - Great Reasons For Every Business To Start A Weblog

If Howard Dean's failed political campaign accomplished anything, I would... Read More

Blogs and RSS - Why Do I Need This Stuff?

If you've been under a rock for the last year... Read More

RSS and Blog Marketing for Real Estate

Earlier this month, Realtor Magazine announced that they would be... Read More

Why Your Blog Might Be Sabotaging Your Business

Many marketers were very excited when forum and newsletter discussion... Read More

Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service

You are a small or a medium business owner. You... Read More