Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.
Whatever your reason, you should get started now - or get back to blogging as the case may be. Here's some motivating enlightenment that you may find surprising.
Reason # 1 that you aren't blogging - You don't realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.
I think number one may partly the fault of people like me, who have a foot in the marketing arena, and don't explain the idea in detail.
We tend to tell you how great blogging is, but we don't tell you why, or better yet, show you. Or we tell you how to get the best results with your blog, but don't tell you where to start. Let's talk about some of the basic facts.
If you've ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.
If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens the sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.
People buy from people they like. I don't remember who said it first, but I've learned that it's the truth.
If your visitors don't feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe = buy. Remember that, and that blogs make it easy for you to vibe.
If you'd like to create new targeted search engine pages for your site without needing to hand-code a new page, or fire up your HTML editor every time, you may enjoy blogging. You log in to your blog admin panel, type your thoughts, proofread, press publish.
Presto. You're a blogger.
If you'd like free one-way links back to your site that contain your lucrative keywords, blogging helps with that too.
Even if you've made a mess of your SEO efforts, or been the unsuspecting victim of an algorithm change, as long as you aren't banned by a search engine, blogging can help bring you back into top results. Because they have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous, they are an easy way to get into a search engine and stay in.
Reason #2 That you aren't blogging - You think it's hard and expensive.
Granted, especially if you're busy, or have a medium sized to large business, it may be in your best interest to hire one of the few consultants that works on these types of issues.
But if you're a small business owner or home business owner with an online element, you can get away with firing up a free blog and paying for an inexpensive custom template if you can't install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you'll have to do is log in and blog.
Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.
Reason #3 That you aren't blogging - You don't think of yourself as a writer.
Not only can you get away with a few paragraphs, you don't have to write in professional-speak, or use industry jargon to blog. By nature, blogging is done in a casual, conversational tone.
And your blog posts don't have to be long article-type entries like mine are. I'm used to writing articles, and I'm just naturally verbose. My audience is used to my mini-brain dumps, just as your blog readers will likely be happy with, or adapt to, whatever your style is. Your audience will be thrilled with a few paragraphs every day, as long as they're informative and consistent.
So take the plunge. Start blogging today. If you're already a blogger and didn't see the benefits the first time around, try making it a part of your routine - and have a little fun. Give it time to work for you.
You'll be glad you did.
Tinu is a web site promotion specialist who writes about many different ways to get more visitors to your web site. If you want better search engine results, more visitors and return traffic she invites you to take a free ecourse on blogging at http://RescueYourBlog.com .
If you want to be able to read RSS feeds... Read More
While syndication has many applications, we will deal specifically with... Read More
Though the answer is in a book I wrote this... Read More
It seems like Blogs are everywhere these days. You can't... Read More
When I saw my first blog, I wasn't impressed.The first... Read More
Before I address the following questions:* What is a blog?... Read More
There are many advantages of running a blog, on top... Read More
Journal writing used to be a private, personal experience done... Read More
Traffic exchanges and blog traffic exchanges are a way to... Read More
RSS or 'Really Simple Syndication' is not just for Blogs... Read More
A lot of commotion was made some time ago when... Read More
RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all... Read More
Tips for creating a blog.There are no hard and fast... Read More
What are Blogs?Having heard the term previously but not having... Read More
There's a lot of blogs out there on the Web,... Read More
Blogs are being used on a more consistent basis due... Read More
When it comes to building and creating profit pulling niche... Read More
Like anything else, a little work can pay dividends. Well-written... Read More
Many marketers were very excited when forum and newsletter discussion... Read More
The RSS latest news suggests that RSS can stand for... Read More
Mainstream media has become a single-minded authority on how we... Read More
Blogs, are often defined as frequent and ongoing publications of... Read More
For the past two years, one of the best SEO... Read More
The US Navy blogs. Larry Kudlow of CNBC blogs. I'd... Read More
I'm here to teach you about how RSS Feeds can... Read More
I am conducting my 1st customer appreciation webcast and asked... Read More
According to Technorati, there are over 15 million blogs as... Read More
Blogging is the latest buzzword in online marketing and PR.... Read More
T.V. and radio News got you down? On-line current events... Read More
Web gives a lot of exposure; weblog stabilizes the exposure... Read More
I don't claim to be a futurologist or an RSS... Read More
RSS stands for "Really Simple Syndication." It's a format that... Read More
There are two reasons why you would want to use... Read More
An RSS news feed can be used to communicate with... Read More
Have you thought about how easily you could build and... Read More
RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all... Read More
The US Navy blogs. Larry Kudlow of CNBC blogs. I'd... Read More
Perhaps you still don't realize or fully understand the power... Read More
Even though I've had several personal blogs for years, I've... Read More
Are you getting results from your business blog? Is it... Read More
A weblog, or "blog" started out as a personal journal... Read More
What The Hell Is A Blog Anyway?The word 'blog' is... Read More
1. Place all your feeds on the following website and... Read More
In part 1 and part 2 of this article series... Read More
RSS stands for "Really Simple Syndication." It's a format that... Read More
RSS (real simple syndication) is the new rage in communication.... Read More
Most savvy internet marketers will know how important it is... Read More
Writing a blog can be fun and exciting, but it... Read More
I've sure you've heard before that it's a possibility to... Read More
I was watching the news on TV last night and... Read More
Blogs, the abbreviation of Web Logs (online journals), are becoming... Read More
There seems to be a huge craze lately with everyone... Read More
So who should I use RSS Feeds? How can it... Read More
Traffic exchanges and blog traffic exchanges are a way to... Read More
Quick question... do you publish 'Articles' on a regular basis?I'm... Read More
It's been a long day at work and you're... Read More
Creating ContentNew websites are being launched daily. In order to... Read More
'Blogs' or 'Blogging' have existed for several years and there... Read More
Weblogs or Blogs as they are more commonly referred to,... Read More
Here is a pretty cool lesson in the structure and... Read More
Did you know that there are free ways that you... Read More
Blogs are more permanent than posts to an online discussion... Read More
I recently read the case study conducted by Pheedo, an... Read More
Web logging first appeared on the net in the mid-1990s.... Read More
Blogs have been around for many years but have recently... Read More
Recently, there have been many developments in the RSS arena.... Read More
Blogging, RSS & Feeds |