Reciprocal Linking - A Business Partnership!

Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.

Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. In addition, a lot of website owners are becoming particularly choosey as to who they link with, and they cannot be blamed for this. Linking to good quality websites is paramount.

So where does that leave the website owner with a low to average Google Page Ranking?

We will presume for just a moment that your website has an overall Google Page Ranking of between 0 and 3 (out of a possible 10). How can you improve this so that you have a better chance of getting good quality reciprocal links?

Link exchange is not the only thing that helps increase your Website Page Ranking. It is a combination of a number of factors, such as :

* Great relevant content

* Designed to keep the visitor interested and informed

* Meta Tags should be well optimized

* Keyword density

* Frequently updating the content.

There is a lot of free information regarding page ranking - just put "google page ranking" in the Google search bar for more details on this topic.

Back to Linking!

Developing a good Links Page on your website takes a lot of effort to start off, especially if you are doing it manually and not using a Link Program.

You need to plan and organize your time so that you can evaluate possible link partners thoroughly. You should check their website to ensure it is of high quality, providing relative information and products to your website theme.

There are a few schools of thought regarding linking to "competitor" websites, some feel it is not a good thing. However, personally I don't believe it to be detrimental as long as your website offers top quality information and products. After all a little bit of competition helps keep us on our toes. Whether shopping online or offline, people usually browse for bargains or the best quality before making a purchase.

This of course, works both ways as your site is also listed on competitor sites. So having a good balance of both competitor sites and related sites is the best answer.

Planning your links page is important in that you need to determine how you want it to look, what categories you will have and the size and positioning of the links. Will you just have text links or will you accept banner links?

It is good practice to have the Link menu button placed in a prominent position on your home page. This is also a point to remember when evaluating possible link partners - on some website you can spend ages searching for the Link button and the Link pages.

There is also the practice of placing extremely good beneficial links on other pages of your website. For example:

If your site is promoting health products you may very well want to place a banner ad on your homepage for say a health magazine.

In most cases you will be required to place a link on your website first prior to requesting a link exchange. Once you have placed the link, send an email advising that you have visited their site and believe a link exchange would be beneficial to both parties. Mention something about the site that impressed you, this way they will know you have actually visited their website. Endeavor to get a name to address the email to if at all possible.

Of course, many sites today have everything set up with forms that enable you to just fill in your website details including the reciprocal link address. This does make the job much easier, but it is good business practice to send a confirmation email advising that their link is listed on your site and that you look forward to a reciprocal linking arrangement.

This last step can be beneficial at a later date in that you may want to approach them in the future with a joint venture proposition for example. Linking is more than just swapping site information, it can be the first step to a profitable business partnership.

A couple of important points to remember:

* Check all the links regularly to ensure they are working.

* Check that your link is still listed on the partner site.

As your Link Pages grow, it will probably become necessary to use a Link Managing Program or Service, there are a number of very good ones available, some with a free trial period.

Happy Linking!

Joan Maughan
CEO of Summerset Global Marketing.

Joan's previous experience in business has been in the accounting and secretarial fields. Deciding to setup a business from home led her to research fields of interest. As part of this research she discovered the many pitfalls, but also found that there are a lot of people looking for good honest, reliable products and advice.

Her website and newsletter provide this and the website is regularly updated as new and up-to-date information comes to hand:

http://www.joanmaughan.com

This is a "Shareware" Article
This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice.

Copyright © 2005 Joan Maughan

---

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

Travel Your Way To More Traffic

I am not a professional photographer nor am I in... Read More

If You Dont Like The Weather...Just Wait For 10 Minutes

This old saying which addresses the variability of the weather... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

How To Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't... Read More

5 Tips For Increased Website Traffic

There are lots of ways to get traffic to your... Read More

Referral Traffic

The subject of referral traffic may be a bit elementary... Read More

How To Generate Loads Of Free Traffic To Your Website

One of the most popular ways to generate free traffic... Read More

Ten-Step Guide To Boosting Your Sites Traffic and Revenue

1. Hunt for Catchy Domain Names and Get a Quality... Read More

10 Ways To Have People Keep On Coming Back To Your Site

1: Original and Fresh Content Present your visitors content they... Read More

3 Instant Traffic Techniques for Mini-Sites

When building websites there are two main options: large content... Read More

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all,... Read More

Drive HUGE Amounts of Traffic to Your Website for FREE

Would you like to get in on one the Internet's... Read More

Getting Free Viral Traffic Using Automated Visitor Referral Systems

Would you like to get unlimited viral traffic to your... Read More

7 Steps To A Powerful, Useful Reciprocal Links Directory

The ProblemNo matter how good your product or service is,... Read More

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

I cannot stress the importance of targeted traffic for the... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

10 Proven Ways to Breakthrough Web Traffic!

Here are 10 great ways to boost your web traffic:1.... Read More

Reasons Why You Should Have A Weblogger Installed On Your Web Site

I don't know about you, but when I built my... Read More

Reciprocal Linking - A Business Partnership!

Link popularity is becoming the latest "in-thing" to get your... Read More

If you need More Targeted Visitors to Your Site this Will get the Free Traffic Flowing

If you don't know by now one the best ways... Read More

Ultimately Increase Your Traffic & Profits

By doing one thing solve other people's problems.That's it this... Read More

TARGET PRACTICE - Generating The Website Traffic That Matters

But a mere increase in the volume of website traffic... Read More

6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll

1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More

Website Traffics: 10 Sizzling Hot Secret Phrases To Ignite Your Website Traffics

For many months after I put up my new website,... Read More

Free Tips to Generate Traffic for Webmasters

Starting a new website and developing a traffic base if... Read More

Turn One-Time Hits Into Repeat Visitors

Every website owner faces the same challenge: How to get... Read More

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little... Read More

5 Unique Ways To Get More Free Traffic

Ok so the first way to get traffic is not... Read More

How To Explode Your Web Sites Traffic With Articles Permanently!

There is one golden rule, which is inherent in this... Read More

Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

Expand your Website to Improve Traffic

One problem with websites is that they often go neglected... Read More