Wacky Test Marketing: Part 3

Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.

Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche.

What did please me though was confirmation that my reasoning for engaging in a second wacky test marketing run was justified.

You see both of these projects have an inherent element of website optimization about them; a strategy I have been working on for some considerable time; a strategy I have put to the test in small ways but never tried out before in full measure.

I wasn't so much concerned with consumer reaction to the second project as I was with the reaction of the search engine spiders to the optimization of my website.

Here is how matters have panned out so far with regard to major SE positioning.

More importantly both sets of results were obtained within hours of submitting the URLs.

PROJECT NO.2

Yahoo! No.2 out of 4,500,000 competitive pages
AltaVista No.2 out of 4,460,000 competitive pages
All The Web No.2 out of 4,040,000 competitive pages
MSN No.1 out of 0,786,970 competitive pages

As apposed to?

PROJECT NO.1

Yahoo! No.1 out of 8,570,000 competitive pages
AltaVista No.1 out of 6,493,000 competitive pages
All The Web No.1 out of 7,040,000 competitive pages
MSN No.1 out of 0,804,114 competitive pages

Clearly Google is not impressed with my website optimization strategy and also you might reasonably remark that it appears to be going backwards on the other SEs listed ? but hey, I would settle for any ranking between 1 and 10 anytime, and let Google go?

Will I try for a hat trick with my wacky marketing?

I might ? but I would be more interested to learn if anyone else is prepared to give it a go.

If so, here is what to do:

1. Set up a temporary website for a product you have yet to develop
2. Concentrate on the sales pitch
3. Rack up new end consumer benefits that emerge as you write
4. Put your mind into freefall on product development
5. Include a form instead of a price link on your page
6. Ask viewers what they think of your embryo innovation
7. Give them price options
8. Give them something free for participating in your survey
9. Ask them to join your newsletter
10. Send them a thank-you email for helping you out

If you do decide on some wacky marketing, please let me know the results.

You can contact me via the website in the resource box.

Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his second test marketing experiment at this website: http://websiteoptimization.howtoproducts-xl.c om

---

7 Things You Must Do If You Want To Increase Your Traffic

Gary Halbert once said that the ONLY advantage he wanted... Read More

A Disturbing Trend in Reciprocal Linking

In the world of Internet Marketing, and Web site promotion,... Read More

7 Ways to Drive Traffic to your Website

If you sell products or services, chances are you have... Read More

Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion

I cannot stress the importance of targeted traffic for the... Read More

Website Traffic: How To Generate An Extra 108,160 Hits A Year, Without Working Hard.

Traffic is the food that every website needs in order... Read More

10 Ways to Increase Your Website?s Traffic

1. Trade links with other websites. Websites that are related... Read More

How to Keep Your Listings From Dropping Out of Sight

As a home business, one of the ways you probably... Read More

Profiting From Mistakes

For many years now, getting traffic from search engines when... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

The Best Website Traffic Sources

You have to search a lot to find what is... Read More

Create Top Sites To Increase Your Traffic

You have a website, beautiful in design and unique in... Read More

Effective & In-effective Ways To Add Banners:

Do you have your own site? Do you have any... Read More

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

Using an e-Signature to Guarantee a Boost in Your Web Traffic!

Using an e-signature is one of the easiest, most effective... Read More

A Million Visitors

Recently I came across a web site with the heading... Read More

Reciprocal Linking

Ideally you don't want to be in the position of... Read More

The Art of Link Exchange

Before you start reading this article I must warn you... Read More

How to Get Your Traffic to Take Off in a Hurry without Paying a Dime

The desire of every webmaster and in fact anybody with... Read More

Are You Down With OPP? Get High Rankings with Other Peoples Popularity

There are many "offsite" promotion tactics that work well to... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

How To Generate Traffic Using Public Domain Works

A websites profitability depends solely on directing visitors to that... Read More

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can... Read More

Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps

Just launched your website? Now what?You are finally ready with... Read More

Trafffic Equal Sales?

Everything being equal, more traffic to your website translates into... Read More

How to Run a Successful Link Exchange Program

Link Exchanges are a very time consuming project. The time... Read More

Targeted Traffic - How Will You Achieve It?

Wouldn't it be great if your website was listed on... Read More

Linking Your Website To Others Around The World

Finding quality traffic though effective website promotions is the number... Read More

Link Exchange: Good for Ranking and Internet Presence

To improve our website ranking and internet presence we need... Read More

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other... Read More

How to Get Customers for Free

There's no shortage of ways to spend money promoting your... Read More

Travel Your Way To More Traffic

I am not a professional photographer nor am I in... Read More

Get More Customers ? With Less Work!

A lot of website owners work tirelessly at increasing their... Read More

How To Triple Your Banner Click-Through-Rates

Have you noticed that your banner ads rarely get clicked... Read More