How To Triple Your Banner Click-Through-Rates

Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.

But did you know there is a simple and effective way to get people to click on your banners?

The click-through-rates of text links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful information about the link and less hype. And with a text link you avoid the headaches that you get when staring at flashing banners.

Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to use in your ad campaigns.

This poses a dilemma for advertisers but there is a simple solution: Make your banners look like text links!

The process of creating banners of this type is a very simple one, but there are several steps involved:

1 - Create a regular text link in HTML. You can use any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular text link.

Now preview the link in your HTML editor or your web browser.

2 - When the link looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your text link) to the Windows clipboard.

3 - Open up the Windows "Paint" program. You'll find it under "Accessories" on the "Start menu".

4 - Click "Edit" and then click "Paste".

5 - You'll now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image:

On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the text link in it.

6 - Open the image in your favorite photo editor (I use MGI PhotoSuite). Carefully crop the image around the text link until it measures exactly 468 x 60 pixels. If you need other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed.

You now have a banner ad that looks like a text link! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners!

About The Author

© 2003 Rick Rouse, Tek18.COM Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization and web site traffic-building. Visit his web site: http://www.tek18.com

---

My Kind Of Targeted Traffic, Cheap

There are two types of tools I sometime use to... Read More

Ten-Step Guide To Boosting Your Sites Traffic and Revenue

1. Hunt for Catchy Domain Names and Get a Quality... Read More

How to Drive a Stampede of Laser Targeted Traffic Using Postcards

How would you like to make $4 for EVERY visitor... Read More

Web Traffic Wonder: Are You Using This Free List Building Tool?

Yes, if need more web traffic, this free list building... Read More

Importance of Keywords - Wrong Keywords Means No Traffic!

If your new to the internet marketing world, you might... Read More

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on... Read More

Good Traffic is Targeted Traffic

Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More

Free Traffic Course - Day 4

This day 4 of "Free Traffic Course" is devoted to... Read More

The Do?s and Don?ts of Directory Submission

If you own a business online, would like to increase... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

How to Draw Traffic to Your Website - More Steps

Web site traffic refers to the number of times your... Read More

Using Traffic Exchange Programs Part 1

I have an ingenious concept in store for you!I am... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one... Read More

Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

Link Exchange: Good for Ranking and Internet Presence

To improve our website ranking and internet presence we need... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

Keeping Track of Your Link Exchanges

All of us want to increase traffic to our web... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

A Tip for Finding Willing, Quality Links

Google might not dominate the search engine world like it... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Seven Red Hot Tips for Linking

1. Vary the keywords in your link 'anchor' textUnless you... Read More

6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll

1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

The Rewards Of Being A Good Consumer

Start building an interstate highway to your website. You're going... Read More

Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product

Let me ask you a question. What is the most... Read More

Getting Popular Sites To Link To You

Links are important to you because of two main reasons:Google's... Read More

Are You Guilty of Stinkin? Linkin? Thinkin??

Do you know what kind of sites are suitable link... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little... Read More

Turn One-Time Hits Into Repeat Visitors

Every website owner faces the same challenge: How to get... Read More

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Today Internet has over 36,000,000 web sites, and statistics says... Read More