How To Triple Your Banner Click-Through-Rates

Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.

But did you know there is a simple and effective way to get people to click on your banners?

The click-through-rates of text links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful information about the link and less hype. And with a text link you avoid the headaches that you get when staring at flashing banners.

Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to use in your ad campaigns.

This poses a dilemma for advertisers but there is a simple solution: Make your banners look like text links!

The process of creating banners of this type is a very simple one, but there are several steps involved:

1 - Create a regular text link in HTML. You can use any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular text link.

Now preview the link in your HTML editor or your web browser.

2 - When the link looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your text link) to the Windows clipboard.

3 - Open up the Windows "Paint" program. You'll find it under "Accessories" on the "Start menu".

4 - Click "Edit" and then click "Paste".

5 - You'll now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image:

On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the text link in it.

6 - Open the image in your favorite photo editor (I use MGI PhotoSuite). Carefully crop the image around the text link until it measures exactly 468 x 60 pixels. If you need other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed.

You now have a banner ad that looks like a text link! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners!

About The Author

© 2003 Rick Rouse, Tek18.COM Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization and web site traffic-building. Visit his web site: http://www.tek18.com

---

Reasons Why You Should Have A Weblogger Installed On Your Web Site

I don't know about you, but when I built my... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

5 Power Tips To Double Your Online Sales

"How Can I Double My Sales?" - that must be... Read More

Utilize Those Traffic Exchanges.

I`ve had people come to me and say "Traffic Exchanges... Read More

Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of... Read More

How to Increase Web Site Traffic in Three Steps

To increase web site traffic, you first need determination, a... Read More

Importance of Keywords - Wrong Keywords Means No Traffic!

If your new to the internet marketing world, you might... Read More

Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales

Do you want to pump up sales at your website?If... Read More

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

Reciprocal Linking Techniques

Building a successful web site is a process that works... Read More

Free Traffic Course - Day 4

This day 4 of "Free Traffic Course" is devoted to... Read More

Targeted Traffic for Your Website - 3 Guaranteed Ways to Create Lift-Off

Targeting traffic for your website is as easy as knowing... Read More

Internet Promotion: 10 Uncommon Freebies That Can Increase Your Traffic And Sales

It is an open internet promotion secret that the more... Read More

A Tip for Finding Willing, Quality Links

Google might not dominate the search engine world like it... Read More

10 Highly Effective Ways to Increase Traffic to Your Website

There are many ways to promote your website for free... Read More

Targeted Traffic to Your Mini-Site

Generating traffic for your mini-sites is the challenge.Search engines look... Read More

Marketing Tourism Online, Part Two: Attracting Visitors to your Website

This is part two of an article series which will... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

How to Identify Bad Link Exchange Transactions

Now that more emphasis (to get better ranking in SERPs)... Read More

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering... Read More

Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web

It's a strange world, this place we call the internet.... Read More

Ten-Step Guide To Boosting Your Sites Traffic and Revenue

1. Hunt for Catchy Domain Names and Get a Quality... Read More

Understanding What Reciprocal Linking Means

If you have been marketing on the internet for any... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

How to Draw Traffic to Your Website - More Steps

Web site traffic refers to the number of times your... Read More

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Today Internet has over 36,000,000 web sites, and statistics says... Read More

Submitting To Directories: A Comprehensive Guide

Why submit to a Directory?Every webmaster is looking for ways... Read More

Common Sense Link Exchange

Creating a simple links page to exchange links for the... Read More

Is Your Site Hungry For Traffic?

For the past few years, I've been stashed away in... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

The FREE Web Traffic Explosion Method

Dear Friend,Many people like to listen to all the graphic... Read More

Cooperative Reciprocal Linking Networks - A Critical Analysis

Every webmaster who has personally tried promoting his or her... Read More