Alexa: Why You Should be Using the Toolbar

Why on earth would anyone want to install a piece of spyware onto their Web browser? No sensible right minded person would ?unless you are a webmaster and you want to improve your SERPS ranking that is.

The Alexa toolbar is not "technically" spyware as it doesn't retrieve any private or personal information. It does however log all the sites you visit and as webmasters we can use this to our advantage. It uses this information to compile traffic ranking statistics and a relational list. The relational list is very useful as it shows what other sites people who have looked the current website have also visited. Alexa is owned by Amazon and it is possible to make your own Alexa toolbar with your Amazon affiliate code included. You can then place this on your site and get credited when anyone buys through Amazon using the Amazon button on the toolbar you've distributed, it is also possible to include a link to your site in the toolbar.

Alexa ranks sites from 1 to 5,000,000 and sometimes higher. Ranking 1 has the most traffic and so on, anything below 250,000 and you should be getting some decent traffic levels. This information can be used to determine how well your advertising campaigns are going and how traffic levels are growing over a period of time. This information can also be used to determine how you rivals are doing and keep you one step ahead of them. The Alexa information is also picked up by other search engines so you benefit from an increase in you SERPS as your site progresses up the rankings .

One drawback of the Alexa toolbar is that it only works on Internet Explorer and not the tool of choice for most webmasters Firefox. However I personally feel this is a small price to pay for the benefits I get when using the tool bar for research and to check my sites daily. Checking the stats of your own site has a positive impact on your Alexa ranking as the toolbar is not generally used by the general public so every extra hit from a browser with the tool bar installed is valuable. I have 1 site that is almost exclusively used by webmasters , As webmasters are the people who use Alexa more than any other group 500 page views a day are enough to get this site into the top 500,000 Another site that has 3 times the traffic but the visitors are mostly the general public so this site is languishing in the 2,000,000 's.

Why not try an experiment for a month, Download the toolbar and monitor one of your sites, once you see the data you get and the way it can be used you won't know how you survived without it.

Mark Thompson ran an IT consultancy in London for many years . He now live in Spain and runs an number of websites including The Links Factory.

---

Use eBay as Cheap Traffic!

Did you know that according to alexa, www.eBay.com is ranked... Read More

Professional Traffic Building Tips

Let's face it; the Internet is cluttered with all sorts... Read More

Proven Traffic Generating Techniques

What good is a website without traffic? A website without... Read More

5 Little Known Ways To Generate Free Traffic

Most people have the notion that generating traffic is a... Read More

Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of... Read More

What Your Competition Knows About Traffic

Need more traffic? There's a lot you can learn from... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)

If you're feeling a bit of confusion and frustration about... Read More

3 Ways To Get More Website Traffic That Buys

Who else wants traffic that buys? I for sure do,... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want... Read More

5 Power Tips To Double Your Online Sales

"How Can I Double My Sales?" - that must be... Read More

Winning The Hit Exchange Game

"How do I get more traffic to your site?" That's... Read More

Inter-Linking Articles Strategy ? What You Need to Know

Webmasters have so much information available to them on the... Read More

How to Build Web Traffic Daily..

How to Build Web Traffic DailyI - Introduction II -... Read More

For Both Search Engines And Real Estate, Location Is Everything

It's all about location, location, location!In the past...back in the... Read More

Turn One-Time Hits Into Repeat Visitors

Every website owner faces the same challenge: How to get... Read More

Link To Get Traffic - Not Search Engine Rankings!

There have been a lot of changes on the web... Read More

The Importance Of Incoming Links And Reciprocal Links

Building a web site is only the first step in... Read More

Aspiring Webmasters Want To Know, What Makes A Website Grow?

It appears that most webmasters have come from the world... Read More

Increase Your Tourism Web Traffic & Sales ? Guaranteed

Web sites are a major part of the tourism marketing... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking... Read More

The Truth About Traffic Exchange Programs and Guaranteed Traffic

It's about time someone let the cat out of the... Read More

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs... Read More

Keyword is the king in the Kingdom of Search Engines Optimization world

Digital Economy : What Is e-Marketing : Internet Search Engines... Read More

Content for Coders

The one thing that any new Webmaster hears when searching... Read More

The Old But Reliable Ways of Attracting Free Online Traffics

Every home business owner should know that your WEBSITE TRAFFICS... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

A 4-Step System for Uncovering Hot Niche Markets

Whether you are an affiliate marketer, a website designer or... Read More

Top Ten Ways to Promote Your Website When the Traffic Dries Up

Even the best websites with the best marketing plans can... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

How to Increase Web Site Traffic in Three Steps

To increase web site traffic, you first need determination, a... Read More