There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.
In fact, the people best able to withstand major changes and shifts in the search engines that affect their rankings are the people who have a broad, multi-faceted marketing campaign.
In order to weather any drops from single-sources of traffic to your site, you must have a lot of irons in the fire (links). People you have targeted as your best prospects should be able to find your site virtually everywhere they surf.
Web site owners who rely solely on search engine ranking are leaving 90% of the marketing pie on the plate! For long-term stability and steady, predictable traffic, you simply must broaden your reach and utilize a host of different publicity tactics in order to keep sales up.
One of the most effective tactics I talk about is article publishing. It is also one of the most misunderstood and abused tactics I teach. If you don't get it, don't do it. Below is my explanation of why we write articles and other short publications in the first place.
Publishing and Syndication of Your Articles
A lot of people miss the boat on this one. And it's too bad that many people see that articles and other published works are important, but they don't produce quality work, therefore their work doesn't get picked up by big web sites and newsletter owners.
You see, most people focus on article publishing as a way to get a link published to their site. (Solely for search engines to find) Problem is, once they have syndicated their article to tons of free content sites, all they have at the end of the day is a link pointing to their site.
No one is READING the articles! Why? Because, honestly, they are terrible. Or they are just short of being blatant ads. People pick up on an amateur article within the first sentence or two and move on. Didn't you write your article to get traffic?
Produce shoddy work and there is no click on the link. There is no traffic produced. The webmasters who focus totally on getting links as a tool to increase their pagerank in Google are missing the point entirely.
The point of Power Linking and all the tactics in the system was never to get high search engine rankings. Getting ranked well in the search engines was and still is a BY-PRODUCT of a properly executed Power Linking campaign.
When I talk to my clients about getting links, what I am talking about is getting links placed in places where human beings will see them and click on them. Not just link directories which are created solely for boosting link popularity with Google.
So when you publish an article, take the time to think about what people in your market need or want to know and give it to them. And write a GOOD article!
Linking is not just something that looks like this: www.power-linking-profits.com. Real linking is networking and making connections with future customers on an emotional level through your publicity pieces.
Linking is about respect. You gain respect by being published and being seen as the expert in your field. And it goes without saying that your published work needs to stand up to basic quality expectations of savvy readers in your target market.
Come off looking like a hack who is only interested in getting a link published at the end of their cruddy article, and you lose all respect. So even if someone does click on your link, they have reservations about you right off the bat before they even get to your site. This is no way to sell products and services.
If you remember nothing else, please remember this: No matter what linking method you work on this week, keep in mind that the most important links of all are the links intended for real people to see and click on!
Get linked in content directories and on web pages that get hit by as many of your target prospects as possible. And link to get traffic, not search engine rankings!
People focus too much on search engine marketing. If you do your job as a marketer, you will naturally rank high in the search engines. There is no need whatsoever to focus your marketing campaign on search engines entirely.
Focus your marketing efforts on people, your customers, and you will have what I call "Natural Search Engine Rankings." You see, Google wants the most relevant results. That's where their bread is buttered. Well, what I have been trying teach thousands of customers all this time is that you need to focus your marketing campaign on your customers so that you are the MOST relevant site on the net in your market.
Don't worry about Google. They WANT you to be #1 if you deserve to be. How to be #1? By marketing to your customers directly on sites they surf the most and being the natural relevant result in their search.
Good search engine rankings will follow a great marketing campaign. By the time you get your #1 position on Yahoo though, you should have so much traffic and sales because of a properly implemented marketing campaign that you hardly notice you finally made it!
That's the REAL power of linking.
Copyright 2004 Jack Humphrey
About The Author
Jack Humphrey is the author of Power Linking 2: Evolution, now in it's 4th revision at http://power-linking-profits.com He is also the CEO of http://EquipMint.com, a membership site for anyone who sells anything online.
Webmasters often worry about traffic, they think that if they... Read More
Are you attempting to become a Google junior by adding... Read More
The debate rages on forums all over the internet-should one... Read More
There's nothing new about using joint ventures to get traffic... Read More
When adding a link directory to a web site there... Read More
This is part two of an article series which will... Read More
There have been a lot of changes on the web... Read More
Website link popularity is used to indicate how many other... Read More
Increasing your website traffic does not have to be a... Read More
If content is king, then linking is the queen that... Read More
After all the debate over website design, shopping carts and... Read More
Targeting traffic for your website is as easy as knowing... Read More
The first part has dealt with introductory elements which could... Read More
How would you like to make $4 for EVERY visitor... Read More
If you don't create a successful strategy for marketing your... Read More
When you have a website online it is important for... Read More
This is the first article of a three-part series. I... Read More
Whether you are an affiliate marketer, a website designer or... Read More
Link Popularity refers to the number of links coming from... Read More
Asking another webmaster for a reciprocal link is standard practice... Read More
Completely by accident and through no effort of my own,... Read More
Targeted website traffic is the lifeblood of any website looking... Read More
You have just uploaded your web-site and it looks great!You... Read More
Do you have your own site? Do you have any... Read More
(Continued from Using Traffic Exchange Programs Part 1)Hello again!In this... Read More
Not so long ago I had read an article about... Read More
>When many of my clients first come to me for... Read More
What runs through your mind when you hear that ezine... Read More
So you have decided on a design makeover for the... Read More
If you own a business online, would like to increase... Read More
If you sell products or services, chances are you have... Read More
How to Build Web Traffic DailyI - Introduction II -... Read More
There are many ways to get free traffic to your... Read More
? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More
In search engine optimization, "off page" factors have become more... Read More
But a mere increase in the volume of website traffic... Read More
There are 1001 ways to drive traffic to your websites.I... Read More
You have to search a lot to find what is... Read More
Linking - what a mess if you don't know what's... Read More
If you have a website the chances are you receive... Read More
Before you start reading this article I must warn you... Read More
The importance of link popularity is widely known and many... Read More
Reciprocal linking is considered by many people the most effective... Read More
For the sake of this article let's forget about search... Read More
Would you like to get in on one the Internet's... Read More
Just to recap - Part 1 of this article outlined... Read More
It's a strange world, this place we call the internet.... Read More
Who else wants traffic that buys? I for sure do,... Read More
Dear Friend,Many people like to listen to all the graphic... Read More
What good is a website without traffic? A website without... Read More
The number one question among webmasters is "How can I... Read More
PageRank (PR) is Google's way of measuring the quality and... Read More
(Continued from Using Traffic Exchange Programs Part 1)Hello again!In this... Read More
This is part two of an article series which will... Read More
Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More
When you work with web site traffic, you must have... Read More
Five tips to effectively schedule your content.In order to get... Read More
If you're feeling a bit of confusion and frustration about... Read More
There are three main sources for you to get the... Read More
Targeting traffic for your website is as easy as knowing... Read More
Getting links to your website all over the Internet is... Read More
Their is an old Saying it goes something like this... Read More
Web site traffic is essential to having a thriving online... Read More
Completely by accident and through no effort of my own,... Read More
Want to Make Free Money on the Internet?One of the... Read More
Alright, so you have a website but are lacking visitors?... Read More
Traffic Building |