Building A Business Without Advertising Your Product

Are you trying to sell your product online with little or no success? Are you spending lots of money advertising all over the web and getting very few sales? Well, maybe it's time you try something a little different. Try not selling your product! You read that right. People do not want to be sold to. They do like to buy things, however.

So what are you supposed to do? Well, I will try to keep this article short and to the point, without a lot of confusing jargon to make it longer. I have been reading everything I can get my eyes and hands on about online business. The one thing that sticks in my head is this - If you build it, will they come? Build what, you say? Build an online place where people will want to visit; an online community. And, if you do it right, they will come!

How do you do that? There have been many books written on this subject. You may want to check out some at your local library. Here's a really good article that sums up this idea remarkably well.

First, you must identify your target audience. Who are the people that will be interested in your product? What would bring these people together? What do you think their interests are? If you have to, do some research or take a survey.

A Message Board and a Chat Room are basically a must for any online community. Also, lots of free information about their interests. A Links page where you can list links to other sites that may be of interest to them. You should include a form for them to submit their input. See what they like or dislike about your community. Ask them what else they would like to see at your community. Members like to be involved in their community, either online or offline.

Also, you should have a "Tell a Friend" link. This way they can tell others that they know who would be interested in joining your community. A "Tell a Friend" link could be a prewritten letter about your online community that sounds like one friend telling another friend how great it is! All your current members have to do is copy and paste this letter into the body of an email. Or, they could write their own letter of recommendation. There's nothing better than free advertising!

After you have your online community established, you need to let people know it's there. There are many ways to do this. One good way is to find an e-zine that accepts articles from subscribers. Make sure it fits in with the topic of your community and/or products. Then you write an article to submit to the e-zine. Make sure it is professionally written. Mistakes reflect poorly on your professional image.

At the end of the article, you can include a link to your community. Remember, do not try to sell them anything in the article. You just want them to visit your community. First, get visitors, then turn visitors into customers through valuable relationships.

Another way would be to form a partnership with another website owner. One that, again, fits in with the subject matter of your community and/or product. Here, you would exchange links or advertising space with your new partner. Just send a letter to the webmaster of the site you're interested in exchanging links with and ask them if they would be interested too. Some will, some won't. Some might not even write back. DO NOT get discourage, forget about them and move on to the next one.

There are websites that focus mainly on this kind of partnership. Some people call it a Joint Venture (JV). These websites have members who are interested in finding a JV partner. All you need to do is find one or more that interests you. Most of these websites will take care of all the detail work of setting up the partnership, keeping track of who is partnered with who, if anyone is trying to cheat, etc.

There are many other ways of gaining attention for your website. Some are free, some are low cost and some are high cost. There's more information about this topic than can be written in one article. There's entire books dedicated to each of them.

John Layton has been publishing websites since 1998. His latest website, The Rebel Computer Guy (http://www.geocities.com/jlaytonjr1), has many resources and learning tools for the online business newbie. You may use this article for your own e-zine, newsletter, website, or whatever purpose you need. All I require is that you use the entire article, including the resource box giving me the credit. I would appreciate, but do not require, an email letting me know that you are using it and where I can find it. The Rebel Computer Guy website has lots of information about working on the Internet. Topics include; Guide To Working On The Web, Learn How To Write HTML, Ebooks and Reports, Classified Ads, Articles, and lots of Tips. There's also a Links section and a What's New section. Perfect for beginners. For more articles visit my articles page at http://www.geocities.com/jlaytonjr1 /Articles/Articles.htm

---

Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects... Read More

Is There Such A Thing As LAZY Way To TRAFFIC?

Nowadays there are just too many people trying to give... Read More

How to Get Customers for Free

There's no shortage of ways to spend money promoting your... Read More

Higher Website Traffic Conversion Made Easy

In 1993, on a moon lit, warm summer night, I... Read More

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the... Read More

How to Get Non Reciprocal Links

In this article we will look at how to get... Read More

Getting Unlimited Traffic From Search Engines

Search engines have become so intimidating lately - most people... Read More

8 Steps for Getting Free Traffic to Your Website

Want to Make Free Money on the Internet?One of the... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little... Read More

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1

There will be a lot of people unhappy about what... Read More

How to Drive Traffic to Your Website

Everyone wants to know the big secret to driving traffic... Read More

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

So, you've added Adsense to your site and you are... Read More

Ten-Step Guide To Boosting Your Sites Traffic and Revenue

1. Hunt for Catchy Domain Names and Get a Quality... Read More

4 Ways To Use Quality Content To Increase Traffic To Your Website

There are multiple ways to drive traffic to your website.... Read More

What A Tangled Web We Weave

The world wide web or www is a wonderful, inspiring,... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

Vote for Your Own Website - Nobody Will Mind

OK boys and girls. Today we're having a pop quiz.I... Read More

Web Coach Tip: 3 Proven Steps to Increase Traffic to Your Website

#1 Make sure your business card includes a persuasive "FREE... Read More

Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and... Read More

Reciprocal Linking

Do not pay anyone or any service to submit your... Read More

Planning For Your Websites Future- Get Search Engine Traffic

Five tips to effectively schedule your content.In order to get... Read More

Be Number One

The trick to making it REALLY big on the internet... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

Reciprocal Linking Techniques

Building a successful web site is a process that works... Read More

Link Exchanges

Should link exchanges be used? What are link exchanges? Do... Read More

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Though traditional marketing methods cannot be ignored, having a website... Read More

Increasing Site Traffic

Alright, so you have a website but are lacking visitors?... Read More