How to Quickly Gain Traffic to Your New Web Site

Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad?

Have you poured money into driving traffic to your web site, only to have no one buying your product?

Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it. The result ? 10 people visiting your site and no one buying. What's the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product.

How do I find my targeted customers?

1. Place yourself in your customers shoes. There's an Indian saying that goes something like:

"You must walk a mile in my shoes, before you can understand me".

For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.

2. Make a thumb nail sketch of this person

Who is your customer?

What are her wants, needs and desires?

Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what

to offer them.

For example, let's make a sketch of a typical overweight person:

30-50 years old
Out of shape
Probably married with children
Under a lot of pressure, tight for time, stressed
Looking for ways to improve health and wealth
Lack of self esteem

3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won't go off the track of what your customer wants.

Based on the profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don't stray from it. for more indepth information on this topic, read my article:

"How to Get Listed in the Search Engines ? Developing a Theme-Based Site"
(www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize the benefits in the headline, to pull the reader into the contents of your page. It should ask the question:

What's in it for me?

Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliver the contents in a clear, crisp way - be careful not to stray from the central purpose of what you promised in the headline. Make sure your customer wants to click through to the next page or your order page. Don't be afraid of clearly stating the price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase the amount of sales from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles - mailto:subscribe@isitebuild.com - Read more of his in-depth articles at: http://www.isitebuild.com/articles

---

Common Sense Link Exchange

Creating a simple links page to exchange links for the... Read More

Email Can Be Extremely Irritating

There are some extremely irritating things that have become an... Read More

Keeping Track of Your Link Exchanges

All of us want to increase traffic to our web... Read More

Publicity Tips to Get More Traffic to Your Web Site

Web sites are on my mind, since I just updated... Read More

Website Traffic: 10 Mind Busting Secrets To Gain More Orders

Do you want to generate more orders at your website?Here... Read More

Do You Need to Marry The Daughter?

For the sake of this article let's forget about search... Read More

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other... Read More

Importance of Keywords - Wrong Keywords Means No Traffic!

If your new to the internet marketing world, you might... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

No Follow Illustrates Need For Good Linking Plan

The blog explosion created a great opportunity for savvy marketers--they... Read More

How to Get Your Traffic to Take Off in a Hurry without Paying a Dime

The desire of every webmaster and in fact anybody with... Read More

Skyrocket Website Traffic With OPT

If you are looking for an immediate increase in your... Read More

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering... Read More

5 Illustrious Strategies To Explode Your Web Site Traffic

Are you spending hundreds of dollars on advertising campaigns, only... Read More

Link Popularity and Your Add URL Page

With all the buzz going on about the importance of... Read More

Web Traffic Wonder: Are You Using This Free List Building Tool?

Yes, if need more web traffic, this free list building... Read More

Help ? I Need Traffic To My Website

It's no secret, the lifeblood of any website is the... Read More

How to Easily Turn Free Content into Traffic or Cash Fast

I bet you already knew this.The two largest problems that... Read More

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

If you are only looking at Search Engines too send... Read More

Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web

It's a strange world, this place we call the internet.... Read More

How to Run a Successful Link Exchange Program

Link Exchanges are a very time consuming project. The time... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

Does Traffic Exchange Programs Really Worth The Trouble?

It's been several months now since I've been promoting my... Read More

7 Tips for Using Your FAQ Pages to Generate Free Traffic

FAQ pages are an often overlooked way to generate free... Read More

5 Top Tips For Attracting Targeted Traffic

One of the most common needs of online business owners... Read More

Got Traffic?

Here's what your website must have to get lots of... Read More

Is Your Site Hungry For Traffic?

For the past few years, I've been stashed away in... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

If you need More Targeted Visitors to Your Site this Will get the Free Traffic Flowing

If you don't know by now one the best ways... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Create Top Sites To Increase Your Traffic

You have a website, beautiful in design and unique in... Read More

7 Ways to Drive Traffic to your Website

If you sell products or services, chances are you have... Read More

Website Traffic Generation?7 Great Ways to Increase Your Web Site Traffic

We all know that the secret to success on the... Read More