Traffic Genereation: The Number One Skill That Will Generate Cash Flow (Part 2 of 3)

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

In part 1 of this article series, we discussed the fact that...

There are only 3 ways to get traffic to your website:

1) Buy it.
2) Borrow it.
3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's the truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

Ezine advertising.

I'll spare you all of the details regarding conversion ratios, etc. since we've already covered that in part 1 of this series.

Ezine advertising is very much a viable way to pay for traffic, but don't use it until you've formulated a profitable ad in the PPC search engines. It's important that you know you have a winning ad before spending money on ezine advertising. Use something that's proven to get results.

Ezine ads can be purchased at reasonable rates and the cost will vary from one ezine to another depending on the newsletter's circulation, track record of producing sales and the exposure that you'll get.

By exposure, what I'm referring to is the type of ad that you buy. Your options typically include solo ads, top sponsor ads, middle sponsor ads, bottom sponsor ads and classified ads. A solo ad is sent in an email with no other distractions. You get all of the attention, and for this reason it's also the most expensive form of ezine advertising. Top sponsor ads allow you between 5 and 8 lines of copy and are included in regular ezine issues near the very beginning of the newsletter. Middle sponsor and bottom sponsor ads will be similar to top sponsor ads with the exception of the position within the newsletter. And lastly, classified ads are usually shown in groups near the end of a newsletter and are the lowest cost.

My personal opinion is not to advertise in ezines that you haven't subscribed to. If you're considering advertising in any particular ezine, subscribe to it and read it for a few weeks before spending any money there. That way you'll be able to get a feel for the value of the content, the kind of reader that will be interested in the publication and whether or not the advertising opportunity is a good one.

Here are a few sites where you can begin researching ezines that accept advertising:

http://www.gothrive.com/directory-of-ezines-lifetime
http://emailuniverse.com/
http://www.ezineadvertising.com
http://www.ezinehub.com
http://www.ezine-marketing.com
http://www.ezinewizard.com

There are only 2 ways to get traffic to your website:

1) Buy it.
2) Borrow it.

In part 3 of this series, we'll continue our thoughts on "(2) Borrow it" - traffic that is.

Copyright 2005 Ron Hutton

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com

---

Targeted Traffic for Your Website - 3 Guaranteed Ways to Create Lift-Off

Targeting traffic for your website is as easy as knowing... Read More

10 Proven Ways to Breakthrough Web Traffic!

Here are 10 great ways to boost your web traffic:1.... Read More

Top Ten Ways to Promote Your Website When the Traffic Dries Up

Even the best websites with the best marketing plans can... Read More

The Truth About Traffic Exchange Programs and Guaranteed Traffic

It's about time someone let the cat out of the... Read More

Wacky Test Marketing: Part 3

Once again I used my wacky test marketing strategy to... Read More

Keeping Track of Your Link Exchanges

All of us want to increase traffic to our web... Read More

131 (Legitimate) Link Building Strategies

In search engine optimization, "off page" factors have become more... Read More

7 Ways to Drive Traffic to your Website

If you sell products or services, chances are you have... Read More

Back Door Google via Overture

The importance of link popularity is widely known and many... Read More

Power Packed Linking Strategies - Part One

This is the first in a series of three articles... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

How to Easily Turn Free Content into Traffic or Cash Fast

I bet you already knew this.The two largest problems that... Read More

Free Traffic Programs and How to Use Them

I try to use as many free traffic programs as... Read More

Free Traffic Course - Day 5

Online statistics shows that about 10% from online visitors make... Read More

Utilize Those Traffic Exchanges.

I`ve had people come to me and say "Traffic Exchanges... Read More

Trafffic Equal Sales?

Everything being equal, more traffic to your website translates into... Read More

What Do Your Site Statistics Mean, Anyway?

The purpose of analyzing your web site statistics is to... Read More

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

Making Effective Use of Traffic Exchanges

? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More

How to Get Non Reciprocal Links

In this article we will look at how to get... Read More

3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic

Why would you pay for advertising if you could just... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

How to Draw Traffic to Your Website - More Steps

Web site traffic refers to the number of times your... Read More

Increasing Site Traffic

Alright, so you have a website but are lacking visitors?... Read More

Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits

What is cross promotion?Cross promoting is when two or more... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More

How to Approach Potential Link Exchange Partners

Exchanging links can be a great way to build relations... Read More

Maximizing The True Value Of Your Traffic

You may be shocked to hear this.You DON'T need a... Read More

Website Add-Ons That Can Catapult Your Web Traffic!

1. Add a message board to your web site. People... Read More

Create Top Sites To Increase Your Traffic

You have a website, beautiful in design and unique in... Read More

Alexa: Why You Should be Using the Toolbar

Why on earth would anyone want to install a piece... Read More

If you need More Targeted Visitors to Your Site this Will get the Free Traffic Flowing

If you don't know by now one the best ways... Read More

Free Traffic Course - Day 2

This is the 2nd day of "Free Traffic Course" and... Read More