If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.
Time out.
Take a deep breath.
Sit back in your chair.
Relax.
Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.
In part 1 of this article series, we discussed the fact that...
There are only 3 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.
Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.
Here's the truth...
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
Ezine advertising.
I'll spare you all of the details regarding conversion ratios, etc. since we've already covered that in part 1 of this series.
Ezine advertising is very much a viable way to pay for traffic, but don't use it until you've formulated a profitable ad in the PPC search engines. It's important that you know you have a winning ad before spending money on ezine advertising. Use something that's proven to get results.
Ezine ads can be purchased at reasonable rates and the cost will vary from one ezine to another depending on the newsletter's circulation, track record of producing sales and the exposure that you'll get.
By exposure, what I'm referring to is the type of ad that you buy. Your options typically include solo ads, top sponsor ads, middle sponsor ads, bottom sponsor ads and classified ads. A solo ad is sent in an email with no other distractions. You get all of the attention, and for this reason it's also the most expensive form of ezine advertising. Top sponsor ads allow you between 5 and 8 lines of copy and are included in regular ezine issues near the very beginning of the newsletter. Middle sponsor and bottom sponsor ads will be similar to top sponsor ads with the exception of the position within the newsletter. And lastly, classified ads are usually shown in groups near the end of a newsletter and are the lowest cost.
My personal opinion is not to advertise in ezines that you haven't subscribed to. If you're considering advertising in any particular ezine, subscribe to it and read it for a few weeks before spending any money there. That way you'll be able to get a feel for the value of the content, the kind of reader that will be interested in the publication and whether or not the advertising opportunity is a good one.
Here are a few sites where you can begin researching ezines that accept advertising:
http://www.gothrive.com/directory-of-ezines-lifetime
http://emailuniverse.com/
http://www.ezineadvertising.com
http://www.ezinehub.com
http://www.ezine-marketing.com
http://www.ezinewizard.com
There are only 2 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
In part 3 of this series, we'll continue our thoughts on "(2) Borrow it" - traffic that is.
Copyright 2005 Ron Hutton
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
A funny thing happened to me three months ago. I... Read More
Nowadays there are just too many people trying to give... Read More
In the world of Internet Marketing, and Web site promotion,... Read More
A reciprocal link is when a web site links to... Read More
There are many easy ways to get your name out... Read More
Internet is an ever evolving business platform. Doing business on... Read More
The one thing that any new Webmaster hears when searching... Read More
IntroductionBanner exchanges allow you - as a website owner -... Read More
Online traffic, or the number of users who view your... Read More
So, you've spent hundreds of thousands on a state-of-the-art website.... Read More
Most webmasters keep their prized web traffic generating systems to... Read More
There are many different approaches and techniques required when optimising... Read More
Their is an old Saying it goes something like this... Read More
? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More
One of the most popular ways to generate free traffic... Read More
There are many "offsite" promotion tactics that work well to... Read More
Much has already been said about having a content rich... Read More
You may be shocked to hear this.You DON'T need a... Read More
Do you ever wonder what the point is in spending... Read More
If you could get high quality traffic that would grow... Read More
Have you received invitations to join an online networking website?... Read More
There have been a lot of changes on the web... Read More
Increasing your website traffic does not have to be a... Read More
"How do I get more traffic to your site?" That's... Read More
Ever since the time websites became new to the World... Read More
Having a website is great but, if the site doesn't... Read More
You want to start your own online business. You want... Read More
Are you attempting to become a Google junior by adding... Read More
I don't know about you, but when I first entered... Read More
Completely by accident and through no effort of my own,... Read More
So we gather in all the relevant information we can... Read More
Finding quality traffic though effective website promotions is the number... Read More
For many years now, getting traffic from search engines when... Read More
Parts 1, 2 and 3 of this topic outlined some... Read More
Targeting traffic for your website is as easy as knowing... Read More
When I first started out in Internet marketing, reciprocal linking... Read More
It's no secret, the lifeblood of any website is the... Read More
There are literally billions of Web sites online now offering... Read More
Google doesn't only exist at http://google.com/ - Google also has... Read More
Have you spent a lot of money on advertising with... Read More
It is an open internet promotion secret that the more... Read More
The purpose of analyzing your web site statistics is to... Read More
Increasing your website traffic does not have to be a... Read More
Need more traffic? There's a lot you can learn from... Read More
Should link exchanges be used? What are link exchanges? Do... Read More
Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More
When people look to submit their sites to the major... Read More
Once again I used my wacky test marketing strategy to... Read More
How to Build Web Traffic DailyI - Introduction II -... Read More
In this Article we look at the second competitive advantage... Read More
Do you want to generate more orders at your website?Here... Read More
Every webmaster knows the importance of incoming links to a... Read More
Everyone wants to know the big secret to driving traffic... Read More
The blog explosion created a great opportunity for savvy marketers--they... Read More
Much has already been said about having a content rich... Read More
Nowadays, we have created numerous methods so as to bring... Read More
Building a web site is only the first step in... Read More
We all need traffic. It's the life-blood of an online... Read More
1: Original and Fresh Content Present your visitors content they... Read More
It's about time someone let the cat out of the... Read More
How would you like to make $4 for EVERY visitor... Read More
If content is king, then linking is the queen that... Read More
If the headline is what gets them there, then it's... Read More
You get a flash of inspiration and an interesting topic... Read More
I have been reading, with great interest, all the online... Read More
A classic way of getting seen and noticed on the... Read More
Traffic Building |