131 (Legitimate) Link Building Strategies

In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.

Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.

However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.

Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.

But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.

The Purpose of this Article

Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.

When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters.

Stephen Baker with Fast said one of the most memorable statements I've heard as it relates to what the engines like or don't like to see. He said:

"Our position is pretty straight forward...it's not the technique that we are concerned about, it's the intention."

So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.

Now that we've gotten the preliminaries out of the way, let's get down to business: learning ways to increase the link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's at the end of the article.

Keep in mind that these strategies aren't in any particular order. Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and "important" or "authoritative" sites as our targets.

Start with the Basics:

Before you begin link seeking, you might want to read the article, "A Linking-Campaign Primer": http://www.ericward.com/articles/primer.html (Eric Ward, President, NetPOST and URLwire) (http://www.ericward.com)

This is by far the oldest and best-known method of improving link popularity. Basically you e-mail or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind. Take the time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalize your e-mails! You must distinguish yourself from all the spam they receive daily. If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious. (Brent Winters with First Place Software)(http://www.webposition.com)

(To view the rest of the article, which is over 12,000 words long, visit: http://www.searchengineworkshops.com/articles/leglinkpop.html If you'd like to download the article in an ebook format, visit: http://www.searchengineworkshops.com/131LinkPop.html The article is also available in text format as an attachment to email by writing to RobinN@acws.com.

This article was compiled by Robin Nobles, Eric Ward, and John Alexander. The following people contributed tips to the article, and we greatly thank them for their contributions and help. Their companies and URL's are listed in the HTML, text, and ebook versions of the article.

Mike Adams, John Alexander, Michael Campbell, Chris Churchill, Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher, Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll, Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine, Susan O'Neil, Debra Paynter, Terry Plank, Rocky Rawstern, Gil Sery, Chris Sherman, Judith Silver, Marshall Simmonds, Scott Smith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney, Steve Wilson, Brent Winters, and Gary Woods.

A special thanks to Butch Pujol and Heather Colman of Digital Page Author Software and Service (http://www.digital-page-author- software.com) for creating the wonderful e-book for us.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academy's training site to learn more (http://www.onlinewebtraining.com). She also teaches 3-day hands- on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Copyright 2002 Robin Nobles. All rights reserved.

RobinN@acws.com

---

Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want... Read More

Sources for Targeted Web Site Traffic

Qualified traffic is the lifeblood of any web site today,... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits

What is cross promotion?Cross promoting is when two or more... Read More

Traffic Exchange Primer

Traffic exchanges are everywhere. A traffic exchange is a clever... Read More

The Truth About Traffic Exchange Programs and Guaranteed Traffic

It's about time someone let the cat out of the... Read More

Skyrocket Website Traffic With OPT

If you are looking for an immediate increase in your... Read More

7 Tips for Using Your FAQ Pages to Generate Free Traffic

FAQ pages are an often overlooked way to generate free... Read More

3 Ways to Build Your Web Traffic Quickly

It's a common story. Someone builds a great site, populates... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

Reciprocal Linking

Ideally you don't want to be in the position of... Read More

Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage... Read More

Professional Traffic Building Tips

Let's face it; the Internet is cluttered with all sorts... Read More

Planning For Your Websites Future- Get Search Engine Traffic

Five tips to effectively schedule your content.In order to get... Read More

5 Points to Remember While Placing or Accepting a Link Exchange Request

All we webmasters know the importance and procedure to exchange... Read More

3 Fastest Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and... Read More

How To Get Repeat Visitors To Your Site

When you have a website online it is important for... Read More

Back Door Google via Overture

The importance of link popularity is widely known and many... Read More

Reciprocal Linking - A Business Partnership!

Link popularity is becoming the latest "in-thing" to get your... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

How to Develop Back Links

There are no hidden secrets on how to rank high... Read More

Reciprocal Links: Look Before You Link

A reciprocal link is when a web site links to... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

Steal Traffic From Your Competitors

This interesting idea is likely to drive your competitors nuts.It... Read More

Catapult Your Traffic With These Web Site Add-Ons

Having a website is great but, if the site doesn't... Read More

Quick, Easy & FREE Ways to Kickstart Your Website Traffic in 4 Simple Steps

Just launched your website? Now what?You are finally ready with... Read More

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

6 Ways to Get the Marketing-Targeted-Traffic-Machine On the Roll

1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More

Free Targeted Internet Traffic

Let others help with your marketing efforts. You can have... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

Key Words to Build Traffic

Much has already been said about having a content rich... Read More

How to Drive Traffic to Your Website with Traffic Exchanges

The number one problem new website owners have is, "How... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More