How to Drive Traffic to Your Website with Traffic Exchanges

The number one problem new website owners have is, "How do I drive targeted traffic to my website?"

A significant amount of time and energy is spent on this single task. A webmaster will commonly focus on:

  • Ranking well in the search engines
  • Pay Per Click (PPC) programs
  • Pay Per View (Banner) programs
  • Link Exchanges
  • Directory Submissions
  • etc.

All of these methods are viable means of getting traffic. In fact, if you're lucky or competent enough to rank well for your keywords in the search engines, you'll find that you get a very large portion of traffic to your website.

What do you do, however, if you rank poorly or, even worse, don't even show up in the first 1000 results on any of the search engines? What do you do if you don't have a budget set aside for marketing?

This is where people often turn to traffic exchanges. Quite simply, a traffic exchange is a program where you sign up and agree to surf sites in exchange for some credits. These credits are then used when other members of the exchange surf to your site.

Now, I'll be quite honest with you, this traffic is not highly targeted traffic. In fact, if this were your only method of advertising your website, you'd probably fail. BUT it is a great method of getting traffic to your site in addition to the other methods listed above.

So, why do people use traffic exchanges? Here are a few of the benefits:

  • Increase your Alexa rating! Did you know that some search engines factor your Alexa rating into their algorithms? More traffic means higher search engine placement!
  • Increase your branding awareness. Any marketing expert worth his salt will tell you that branding is extremely important to stand out amongst the billions of websites out there.
  • More traffic equals more sales. A percentage of people surfing will be enticed by your ads and click on them to find out more information.
  • Another source of revenue. Many traffic exchanges will actually pay you money to surf. More importantly, as you refer other people to the network, you'll earn a percentage of the money that they earn! It may be small amounts but if you work the system it could amount to a lot of money.

Now, before you head over to Google and search for Traffic Exchange, I'd recommend knowing a few facts:

  • Some traffic exchanges are simply out to get money from you and will refer very little traffic to you.
  • Some traffic exchanges have poor systems in place to stop cheaters from running programs to increase their credits faster.
  • Finally, some traffic exchanges will allow popups, activex controls, site rotators, etc. in their network. Any of these can stop your autosurfing from working, or even worse, allow your computer to be infected with a virus.

    • The best part about Traffic Exchanges is that you really have nothing to lose and everything to gain. The worst thing that could happen to you is you get a little bit of traffic which increases your Alexa rankings and you don't get any money.

    Of course, for the system to work, you've got to make sure that you do some surfing yourself. The makers of the exchange programs realize this and some of them even have an autosurf feature where you get a reduced number of credits while your browser happily loads page after page every 10 seconds or so.

    Geoffrey Faivre-Malloy is a published author, speaker and owner of Make Money at Home Based Business Opportunities, one of the most popular home based business sites on the internet. His favorite traffic exchange is the InfoWizards Traffic Exchange.

    In The News:

    pen paper and inkwell


    cat break through


    Got Traffic?

    Here's what your website must have to get lots of... Read More

    Submitting Your Articles To E-zines and Viral Marketing

    Viral Marketing DefinedIt is allowing others to giveaway and use... Read More

    Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest

    Getting links to your website all over the Internet is... Read More

    How to Keep Your Listings From Dropping Out of Sight

    As a home business, one of the ways you probably... Read More

    How to Get Great Organic Search Engine Listings

    All too often I find site owners are confused (or... Read More

    How to Easily Turn Free Content into Traffic or Cash Fast

    I bet you already knew this.The two largest problems that... Read More

    How To Generate Traffic Using Public Domain Works

    A websites profitability depends solely on directing visitors to that... Read More

    How to Drive a Stampede of Laser Targeted Traffic Using Postcards

    How would you like to make $4 for EVERY visitor... Read More

    Reasons Why You Should Have A Weblogger Installed On Your Web Site

    I don't know about you, but when I built my... Read More

    How To Get Web Site Traffic

    Web site traffic is essential to having a thriving online... Read More

    Internet Promotion: 10 Uncommon Freebies That Can Increase Your Traffic And Sales

    It is an open internet promotion secret that the more... Read More

    Are Links From Unrelated Sites Really That Bad?

    When I started GetQuotes-IT.com in 2003, I knew... Read More

    Reciprocal Link Building That Works

    We all know the value of getting links to our... Read More

    10 Proven Ways to Breakthrough Web Traffic!

    Here are 10 great ways to boost your web traffic:1.... Read More

    Free Tips to Generate Traffic for Webmasters

    Starting a new website and developing a traffic base if... Read More

    Common Website Mistakes

    It used to be that simply having a website meant... Read More

    Get More Customers ? With Less Work!

    A lot of website owners work tirelessly at increasing their... Read More

    My Top 12 Web Site Marketing Strategies - Part 1

    If you don't create a successful strategy for marketing your... Read More

    Getting Popular Sites To Link To You

    Links are important to you because of two main reasons:Google's... Read More

    A 4-Step System for Uncovering Hot Niche Markets

    Whether you are an affiliate marketer, a website designer or... Read More

    Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

    >When many of my clients first come to me for... Read More

    Triple Your Website Traffic Every 90 Days!

    Proper Use Of Meta tags For A High Google RankingGoogle... Read More

    Use Free Articles To Create High Quality Backlinks Part II

    The first part has dealt with introductory elements which could... Read More

    Linking Strategies That Bring Results

    Website link popularity is used to indicate how many other... Read More

    Optimizing Your Dead Links!

    I have been reading, with great interest, all the online... Read More

    Link Swapping - There IS A Better Way

    Do you ever wonder what the point is in spending... Read More

    Help ? I Need Traffic To My Website

    It's no secret, the lifeblood of any website is the... Read More

    Increasing Site Traffic

    Alright, so you have a website but are lacking visitors?... Read More

    Why Getting More Traffic is the Biggest Mistake Web Owners Make

    Want to know the #1 misconception among Internet marketers and... Read More

    My Website Needed More Targeted Traffic - Guess Where I Found It?

    There's nothing new about using joint ventures to get traffic... Read More

    5 Top Tips For Attracting Targeted Traffic

    One of the most common needs of online business owners... Read More

    A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2

    Just to recap - Part 1 of this article outlined... Read More

    Links Exchange ? a Hazardous Business?

    So we gather in all the relevant information we can... Read More