Good Traffic is Targeted Traffic

Targeted traffic: the demographic

Assuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group. Narrow the demographic as best you can to target potential customers. Paying for traffic that isn't dense with people interested in what you're selling is a waste of your advertising dollar.

Once the demographic is well defined, you can begin identifying and sorting out perspective advertisers. Determining whether a particular advertiser or marketing group is going to work for you can be rather difficult, unless you've personally used them before. This is where experience and networking with other webmasters comes in very handy. Talk to other webmasters who've advertised with the company, find out what they were advertising, and ask them how the campaign went and if they plan to advertise on that website again. I don't generally use an advertiser unless I've heard very good things from other webmasters or they have a trial ad setup, where you can commit a small amount of money to testing out the traffic before you make a real investment and buy several weeks or months of advertising with them.

An important consideration when buying ad space on a specific website is the focus of that website. If you're considering advertising on a service oriented website, make sure your product or service compliments that website's service. For instance, if you sell shoes, advertising on hotmail.com is going to be very inefficient and expensive. You'll be paying to advertise to a bunch of people, the mass majority of which aren't looking to buy shoes. However, if you're selling a spyware removal tool, email services could be a great place to advertise. Most internet users have spyware on their computers, and most are aware of and concerned about spyware.

Advertising on content based sites

When I need to advertise, my favorite place to go is still a content oriented site with a close relationship to my product or service. If I'm selling Gregory backpacks, I'll look for advertising opportunities on websites related to backpacking and hiking, such as outdoors guides and wilderness survival websites.

Web traffic at some content based sites is not particularly targeted, while others have a specific topic, like a gardening tips website. Finding a website with a very specific interest may or may not be as important, depending on what product you're selling, or what service you offer. T-shirts may sell well on lots of different content based sites, while the gardening weasel isn't likely to do well on places not related to gardening.

An update schedule of content based websites you're considering advertising on is rather important, depending on how you advertise. A website that updates every other day or weekly will have many visitors who come for the updates and leave. A website that updates sporadically will have more people who come just looking for something new. When there is nothing new they're more likely to look for other related links, which is where good advertising kicks into high gear. Of the three major advertising types, I tend to believe in doing my homework and paying flat rates for given periods of time. This seems to work best, because it depends more on you to build an intriguing advertisement, and rewards you for doing so.

Buying ad space on a per click basis can be a better bet if you're trying to build a brand name, because your ad might get 50,000 impressions before the 1,000 click-through you paid for happen.

Conversion rates are key

For most of us on the web though, our main goal is to sell the product or service. This is why I contest doing your research, finding the best websites, and purchasing ad space on a weekly or monthly basis is the best method of promotion in the long run. If you're smart, you'll monitor your traffic from different sources and determine the cost per sale to see which sources are providing the best conversion rates. In the case of buying click through traffic, the monitoring program should give you the traffic conversion rate.

More targeted traffic suggestions

Additional information can be found in the subscribers area of www.webmasterarchives.com, specifically information on what to look for when considering traffic trades with other websites, where to get started with traffic building, good approaches when requesting a link trade, how to jump start your traffic building efforts with very minimal cost, and methods to making your website so attractive webmasters will be knocking down your door with link trade requests.

Copyright 2004 Harley Barnett Some Rights Reserved This article is licensed under the Creative Commons License, which allows for non-commercial use under conditions of attribution and share-alike. For more articles like this check out the author's website: Webmaster Archives.

---

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

Reciprocal Linking

Ideally you don't want to be in the position of... Read More

Profiting From Mistakes

For many years now, getting traffic from search engines when... Read More

Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage... Read More

Ultimately Increase Your Traffic & Profits

By doing one thing solve other people's problems.That's it this... Read More

Traffic Secrets - Secrets of the Guaranteed Traffic Companies Exposed

Our Story A few years ago, we were struggling... Read More

10 Tips to Avoid Getting Ripped Off by Web Traffic Experts

If you are looking at ways to increase traffic to... Read More

8 Ways To Get People To Visit Your Web Site Again and Again

Getting visitors to your web site is not one of... Read More

How To Appear in Googles Local Search Results

Google doesn't only exist at http://google.com/ - Google also has... Read More

John Reeses Top Traffic Secrets!

Track all sources of traffic generation.John Reese stresses the need... Read More

Ways to Get Traffic to Your Website

In the real world when you buy real estate the... Read More

Using Traffic Exchange Programs Part 3

(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want... Read More

The Only Traffic Secret Youll Ever Need For Your Home Based Business

So what is this all important secret? It can generate... Read More

Link Exchange Program: Get Started Building Your Link Popularity!

Every website needs a link exchange program. Every week, set... Read More

Use Free Articles To Create High Quality Backlinks Part II

The first part has dealt with introductory elements which could... Read More

Ten-Step Guide To Boosting Your Sites Traffic and Revenue

1. Hunt for Catchy Domain Names and Get a Quality... Read More

Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product

Let me ask you a question. What is the most... Read More

Ten Ways To Effectively Increase Your Site?s Prominence On The Web

It's a strange world, this place we call the internet.... Read More

Are Links From Unrelated Sites Really That Bad?

When I started GetQuotes-IT.com in 2003, I knew... Read More

Three Way Links, The Silver Bullet of Inbound links

I am not going to bore you by loading this... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

Common Website Mistakes

It used to be that simply having a website meant... Read More

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering... Read More

Generating More Traffic to Your Website

Are you looking for an effective way to generate more... Read More

Turn Content Into Traffic

As the saying goes in the business world "The Customer... Read More

Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales

Do you want to pump up sales at your website?If... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to... Read More

Wacky Test Marketing: Part 3

Once again I used my wacky test marketing strategy to... Read More

3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE!

Targeted website traffic is the lifeblood of any website looking... Read More

About Google PageRank

PageRank (PR) is Google's way of measuring the quality and... Read More