Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably.

There can be many reasons for the failure of some Web sites: poor marketing, poor planning, a weak knowledge of the target market, or just an overall lack of knowledge of business principles by the Web site owner.

One shared trait of successful Web sites, however, is the ability and drive to provide good resources to its visitors. This is a tactic that increases traffic, keeps visitors engaged and coming back, and lends authenticity and reliability to a site. Yet many new (and sometimes "not so new") Web masters neglect this very important facet of Web site development and Internet marketing.

Why? There are many reasons, however, here are the "most" common:

1. A Web master may be unaware that resources when added to a Web site can add value and increase sales. Adding resources, especially those that are Affiliate links to other products or services, is a great way to "backend" sales, by offering visitors more than the main product or service to buy.

2. A Web master may feel (wrongly) that offering other products or services, or including great informational resources may "compete" with their own product or service. They may be reluctant to expose others to resources or products and services that are the "same" as theirs, feeling that the competitor will end up with the sale. This may be true to some extent.

However, the benefits of providing other resources and products or services besides the main product or service greatly outweigh the negatives. Studies have shown that Web sites containing great resources have more return visitors, and greater sales numbers overall.

3. A Web master may not feel comfortable assuming the liability for other products and services, or other resources that are added to a site. Of course, the more that a site contains, the greater the maintenance and cost associated with a site. However, again, the benefits of a resource-laden site far outweigh the liabilities.

4. A Web master may have no idea how to find good resources or make a judgment about what to add and what to omit.

All of the above seems to account for the reluctance of some to add additional products and services or resources to their sites. Since adding additional products and services are beneficial to almost all Web sites, here are a few guidelines when choosing which resources to add, which to omit, and the approximate amount of resources to add.

1. Resources should always reflect the main theme of a Web site and be complimentary to the main Web site, as well as the other products, services, and resources that already exist. E. G. An Internet Marketing site should, in all probability, only contain links to products, services, and resources that reflect Internet Marketing.

2. Resources should always be "content rich" and interesting to the visitor. A smattering of lackluster, "same old, same old" type resources does the Web master little good, and may even hurt the Web site, by reducing its sales effectiveness.

3. Resources should be updated at least monthly, to keep the site "fresh and lively" for return visitors. Visitors quickly lose interest if a site seems stagnant.

4. Resources should be plentiful enough to fill out a site, however, they should never overshadow the main theme of a site nor should they take away from the main purpose. They should be placed in an orderly fashion, and laid out for easy accessibility and readability. Clutter should be avoided at all costs, and a clean look maintained. There is a fine line here between "just enough" and "way too much".

5. Avoid gimmicky, poorly written, ethically substandard resources. A Web master must use judgment when choosing resources that are truly an asset to the site. "If in doubt, don't" is a good rule of thumb here.

Resources not only add quality and backend sales on a Web site, they enhance Search Engine placement by providing content and incoming links. They give visitors a good feeling about the site, and they set the Web master up as an "expert" in any given field.

However, quality must always rule over quantity, when placing resources and additional products and services on a site. If prudence is used, resources will enhance sales and traffic, and keep the site "alive and well" long after other competitive sites have disappeared!

Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.

---

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

Free Traffic Course - Day 8

If you have any experience of work with your web... Read More

10 Highly Effective Ways to Increase Traffic to Your Website

There are many ways to promote your website for free... Read More

Greetings! From the Island Outlaw:

I just had to get into the fray! I'm new... Read More

Zero Cost Quality Traffic For Your Home Business

Do you know that you can promote your home business... Read More

Thinking of Buying Hits To Your Website? Think Again!

Online marketing is an area where you can find a... Read More

What A Tangled Web We Weave

The world wide web or www is a wonderful, inspiring,... Read More

4 Ways To Use Quality Content To Increase Traffic To Your Website

There are multiple ways to drive traffic to your website.... Read More

Using an e-Signature to Guarantee a Boost in Your Web Traffic!

Using an e-signature is one of the easiest, most effective... Read More

8 Steps for Getting Free Traffic to Your Website

Want to Make Free Money on the Internet?One of the... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

Free Traffic Course - Day 4

This day 4 of "Free Traffic Course" is devoted to... Read More

Email Can Be Extremely Irritating

There are some extremely irritating things that have become an... Read More

Jump-start Your Link Building (without Getting Sandboxed)

Link popularity has been written about ad nauseum, but most... Read More

Making Effective Use of Traffic Exchanges

? What are traffic exchanges?Traffic exchanges are used by 100,000... Read More

Youre Not Linking, TheyNe Cot coming!

Large companies tend to spend huge amount of money on... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow (Part 1 of 3)

If you're feeling a bit of confusion and frustration about... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

>When many of my clients first come to me for... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

The Most Useful Way To Utilize Traffic Exchanges

If you advertise through click-exchange traffic programs or GPTR programs,... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 2

Just to recap - Part 1 of this article outlined... Read More

Marketing Your Website Inexpensively

There are a number ways you can go about marketing... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1

There will be a lot of people unhappy about what... Read More

The Best Website Traffic Sources

You have to search a lot to find what is... Read More

How to Increase Link Popularity

Link Popularity refers to the number of links coming from... Read More

Increasing Site Traffic

Alright, so you have a website but are lacking visitors?... Read More

Are Links From Unrelated Sites Really That Bad?

When I started GetQuotes-IT.com in 2003, I knew... Read More

Rethinking Linking - Link Exchange Back to Basics

In the old days of the internet, links were the... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

Effective & In-effective Ways To Add Banners:

Do you have your own site? Do you have any... Read More

Understanding What Reciprocal Linking Means

If you have been marketing on the internet for any... Read More