How to Keep Your Listings From Dropping Out of Sight

As a home business, one of the ways you probably drive traffic to your website is through search engine traffic. You probably also rely on Google ranking your website in the top of its search engine listings.

If you haven't checked your Google listing recently, you might want to pay careful attention and do so. Even if you've been ranked well with your Google keywords, your website ranking might have dropped by hundreds of positions. You might find yourself desperately looking for ways to bring your site back up to the top positions.

Here are major reasons why these changes are occurring: Google is using a variety of filters and algorithms to rank web pages in its search results. Google constantly updates these filters and algorithms so listings are "relevant" to the keywords people are searching for. As well, Google wants to keep other webmasters sure to be guessing what is happening next.

Unfortunately, if search engines don't make these changes regularly, "search engine spammers" can actually trick search engines into making unrelated sites appear in the top listings. Just imagine searching for "cheap gift ideas" but instead you find the top listings to be a redirect to gambling and adult websites!

But many online business owners are now finding their Google listings to have dropped out of sight. High website rankings have dropped all as a result of common techniques a webmaster would use to improve their search engine rankings.

If your website listing has dropped out of the listings of Google, you have probably found yourself scrambling to figure out how you can fix this problem fast, so that you don't loose money.

So what should you do?

According to many of the forums I've visited recently, there is only ONE conclusion.... Wait for Google to fix this problem.

Google is trying to fine-tune the latest algorithm while webmasters are praying this issue will hopefully be resolved. Don't let Google frustrate you more during this waiting period.

Here are a few changes you can make in order to ensure that potential customers are finding your website:

1. Make Sure Your Website Offers High-Quality Relevant Content.

Adding well written content to your website is still a very effective way to improve your website ranking. Google's main goal is to offer valuable resources and information through measuring the "relevance" of your site's content to keywords ratio.

2. Do Not Over-Optimize Your Website.

Google can now detect these over-optimized site tricks by penalizing websites that use them by dropping their ranking dramatically.

Make sure you are not an offender of common "loophole" tricks such as:

A. Doorway pages designed primarily for search engines, not for users. B. Link farms - multiple web sites whose sole purpose is to link to each other. C. Hidden invisible links and white keyword text. D. Mirror sites optimized for a single search engine.

3. Use Paid Advertising Methods to Keep Traffic Coming to Your Website.

As a quick way of compensating for your losses until you're able to get your ranking back up, you just might want to look into paid advertising. Pay per clicks (PPC's) can be an effective way to get traffic coming to your website in just a few hours, but make sure you watch your budget!

4. Employ Multiple Methods of Generating Traffic.

The best way to ensure that your site gets a steady stream of traffic is to combine a variety of traffic-generating techniques and to not rely on just ONE technique to keep your business running. Consider using other successful strategies such as email marketing, pay per click advertising, affiliate programs and link exchanges to drive customers to your website.

5. Explore Other Valuable Search Engine Resources.

While it is true that most searcher go to Google, Google certainly is not the ONLY search engine around. You still can drive fresh traffic to your website by improving your website ranking results in some of the other search engines. Some of the bigger search engines are Yahoo, MSN, Inktomi, Dogpile, Hotbot and AllTheWeb.

By employing all of the above mentioned strategies, you should be able to keep your website from dropping out of sight. Make sure you don't rush into making sudden changes and explore multiple options. And most importantly, keep your website up to date with fresh relevant content to ensure your customers keep coming back for more!

To your success,

Jennifer Schilling

Copyright © 2005 Jennifer Schilling

-----------------------------------------------
Jennifer Schilling is a home business a mentor.
Come by and grab a F-R-E-E subscription today at:
http://www.internet-business-opportunities.biz
----------------------------------------------

---

5 Tips For Increased Website Traffic

There are lots of ways to get traffic to your... Read More

Getting Free Viral Traffic Using Automated Visitor Referral Systems

Would you like to get unlimited viral traffic to your... Read More

My Kind Of Targeted Traffic, Cheap

There are two types of tools I sometime use to... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

Quality Traffic & Website Promotion Helps Websites Grow

Quality traffic, website promotion and product and service advertisement is... Read More

Free Tips to Generate Traffic for Webmasters

Starting a new website and developing a traffic base if... Read More

Top Ten Ways to Promote Your Website When the Traffic Dries Up

Even the best websites with the best marketing plans can... Read More

Link Exchange Primer

An Introduction to Link ExchangeInitially, when the internet was in... Read More

Importance of Keywords - Wrong Keywords Means No Traffic!

If your new to the internet marketing world, you might... Read More

Using Traffic Exchange Programs Part 2

(Continued from Using Traffic Exchange Programs Part 1)Hello again!In this... Read More

A Million Visitors

Recently I came across a web site with the heading... Read More

9 Hot Tips for Linking With Other Sites

If you have a website the chances are you receive... Read More

No Follow Illustrates Need For Good Linking Plan

The blog explosion created a great opportunity for savvy marketers--they... Read More

How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

Many top gurus promoted mini-sites as the cheapest and easiest... Read More

The Power of Link Popularity

Getting quality links to your site from related web resources... Read More

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can... Read More

How to Keep Your Listings From Dropping Out of Sight

As a home business, one of the ways you probably... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the... Read More

5 Points to Remember While Placing or Accepting a Link Exchange Request

All we webmasters know the importance and procedure to exchange... Read More

Website Visitors - Building Strong Website Traffic

It is worth looking at some values and strengths of... Read More

8 Breakthrough Ways to Bring Free Visitors to Your Site!

Many websites have great ideas, excellent content, brilliant deals and... Read More

7 Ways To Get More Repeat Traffic To Your Site

1. Make all or part of your site into a... Read More

Website Traffic Generation?7 Great Ways to Increase Your Web Site Traffic

We all know that the secret to success on the... Read More

Good Traffic is Targeted Traffic

Targeted traffic: the demographicAssuming your business is motorcycles, my first... Read More

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all,... Read More

How To Generate Loads Of Free Traffic To Your Website

One of the most popular ways to generate free traffic... Read More

How to Get Targeted Search Engine Traffic Quickly

Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More

10 Ways to Increase Your Website?s Traffic

1. Trade links with other websites. Websites that are related... Read More

Content for Coders

The one thing that any new Webmaster hears when searching... Read More