Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs real punching power.

This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

Link strategy number one: The Front Page Link Swap.

The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo).

Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.

The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.

This is where the front page link swap is such a powerful strategy.

By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.

The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.

Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.

Link strategy number two. The One Way Directory Link.

As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.

Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.

Link strategy number three. The Strategic Article Link.

This type of link packs the biggest punch of all.

Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.

The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.

Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it's important that you capture your reader's attention and imagination.

For this type of article don't worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.

So you can't write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.

About The Author

Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.

tony@keywordmarketing.com

---

Baxter Grabber - Advanced Landing Page Strategy

What you are about to read is the strategy for... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More

Aim At The Bullseye And Your Online Home Business Will Prosper

Traffic is one thing, but targeted traffic is everything.You have... Read More

Reciprocal Linking

Ideally you don't want to be in the position of... Read More

Got Traffic?

Here's what your website must have to get lots of... Read More

No Cost Ways To Increase Your Web Site Traffic Promotion

Web site traffic promotion is crucial in today's Internet world.... Read More

How To Find Relevant Web Sites For Link Exchanges

If you've been on the internet very long at all,... Read More

Aspiring Webmasters Want To Know, What Makes A Website Grow?

It appears that most webmasters have come from the world... Read More

Turn Content Into Traffic

As the saying goes in the business world "The Customer... Read More

How to Quickly Gain Traffic to Your New Web Site

Have you spent a lot of money on advertising with... Read More

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

So, you've added Adsense to your site and you are... Read More

5 Free Ways to Increase your Website Traffic

I don't know about you, but when I first entered... Read More

How To Start A Linking Campaign

Getting links to a new website, without Google page rank,... Read More

John Reeses Top Traffic Secrets!

Track all sources of traffic generation.John Reese stresses the need... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

10 Ways to Increase Your Website?s Traffic

1. Trade links with other websites. Websites that are related... Read More

TARGET PRACTICE - Generating The Website Traffic That Matters

But a mere increase in the volume of website traffic... Read More

How To Generate Traffic Using Public Domain Works

A websites profitability depends solely on directing visitors to that... Read More

Free Traffic Course - Day 2

This is the 2nd day of "Free Traffic Course" and... Read More

7 Tips for Using Your FAQ Pages to Generate Free Traffic

FAQ pages are an often overlooked way to generate free... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

How to Generate Traffic on a Zero Budget

One of the most popular ways to generate free traffic... Read More

Are Manual Surf Exchange a Dying Breed ?

3 years ago when I started trying to make money... Read More

5 Points to Remember While Placing or Accepting a Link Exchange Request

All we webmasters know the importance and procedure to exchange... Read More

Guerilla Marketing: 4 Ways To Generate More Traffic Next Week

You can create more traffic for you and your business... Read More

What A Tangled Web We Weave

The world wide web or www is a wonderful, inspiring,... Read More

Secrets to Free Website Traffic

You have just uploaded your web-site and it looks great!You... Read More

What Can Lots Of Content Do For Your Site?

Today there are so many web sites on the web,... Read More

Top Ten Ways to Promote Your Website When the Traffic Dries Up

Even the best websites with the best marketing plans can... Read More