7 Ways to Increase Web Site Visitors and Boost Sales

Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad?

Have you poured money into driving traffic to your web site, only to have no one buying your product?

Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it. The result ? 10 people visiting your site and no one buying. What's the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product.

How do I find my targeted customers?

1. Place yourself in your customers shoes. There's an Indian saying that goes something like:

"You must walk a mile in my shoes, before you can understand me".

For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.

2. Make a thumb nail sketch of this person

Who is your customer? What are her wants, needs and desires?

Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them.

For example, let's make a sketch of a typical overweight person:

30-50 years old
Out of shape
Probably married with children
Under a lot of pressure, tight for time, stressed
Looking for ways to improve health and wealth
Lack of self esteem

3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won't go off the track of what your customer wants.

Based on the profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don't stray from it. for more indepth information on this topic, read my article:

"How to Get Listed in the Search Engines ? Developing a Theme-Based Site"
(www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize the benefits in the headline, to pull the reader into the contents of your page. It should ask the question:

What's in it for me?

Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliver the contents in a clear, crisp way - be careful not to stray from the central purpose of what you promised in the headline. Make sure your customer wants to click through to the next page or your order page. Don't be afraid of clearly stating the price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase the amount of sales from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com - Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles at subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

---

Internet Web Site Marketing: 4 Uncommon Insider?s Tricks To Get Lifetime Customers

Internet advertising is not easy.It is a numbers game.The more... Read More

How to Develop Back Links

There are no hidden secrets on how to rank high... Read More

Do You Need to Marry The Daughter?

For the sake of this article let's forget about search... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

Higher Website Traffic Conversion Made Easy

In 1993, on a moon lit, warm summer night, I... Read More

What is One Thing a Home Business Entrepreneur Should be Constantly Working Towards?

We will begin this topic with one assumption, that our... Read More

Aim At The Bullseye And Your Online Home Business Will Prosper

Traffic is one thing, but targeted traffic is everything.You have... Read More

TARGET PRACTICE - Generating The Website Traffic That Matters

But a mere increase in the volume of website traffic... Read More

How to Get Free High Traffic Links to Your Website

Today I would like to talk about an easy way... Read More

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

Travel Your Way To More Traffic

I am not a professional photographer nor am I in... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits

What is cross promotion?Cross promoting is when two or more... Read More

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Today Internet has over 36,000,000 web sites, and statistics says... Read More

3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic

Why would you pay for advertising if you could just... Read More

Back Door Google via Overture

The importance of link popularity is widely known and many... Read More

How to Get Your Traffic to Take Off in a Hurry without Paying a Dime

The desire of every webmaster and in fact anybody with... Read More

Linking to the Best

Be picky about who will link to you; shoot and... Read More

The Do?s and Don?ts of Directory Submission

If you own a business online, would like to increase... Read More

Ways to Get Traffic to Your Website

In the real world when you buy real estate the... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow (Part 1 of 3)

If you're feeling a bit of confusion and frustration about... Read More

5 Power Tips To Double Your Online Sales

"How Can I Double My Sales?" - that must be... Read More

Ten-Step Guide To Boosting Your Sites Traffic and Revenue

1. Hunt for Catchy Domain Names and Get a Quality... Read More

Free Traffic Course - Day 6

We will start with one Internet Marketing myth - the... Read More

Targeted Traffic to Your Mini-Site

Generating traffic for your mini-sites is the challenge.Search engines look... Read More

How to Get Great Organic Search Engine Listings

All too often I find site owners are confused (or... Read More

Help ? I Need Traffic To My Website

It's no secret, the lifeblood of any website is the... Read More

Website Traffic: 10 Mind Busting Secrets To Gain More Orders

Do you want to generate more orders at your website?Here... Read More

Link Exchange Program: Get Started Building Your Link Popularity!

Every website needs a link exchange program. Every week, set... Read More

Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and... Read More