The Importance Of Incoming Links And Reciprocal Links

Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to get traffic is through incoming links from other sites.

Incoming links come in a variety of forms. Some rank higher in quality than others as far as the search engines are concerned. The major search engines, Google included will rank your site higher in their listings depending on the amount of quality incoming links you have from other sites. At the time of writing this article it appears that incoming links that do not require you to link back are of better quality than reciprocal linking which does require you to link back.

One of the ways to get quality incoming links to your site without linking back is to submit your site to as many directories as you can. The top 2 directories are Yahoo and the Open Directory Project. But there are literally hundreds more directories that you can submit your site to for free. You can find a few directories on my blog at the following link. http://www.bigmoolla.com/2005/03/submit-to-web-directories.html

Another way to get good quality incoming links without linking back is to use and take part in as many discussion groups and forums as you can. Make sure you us the signature feature and add a link to your website using your targeted keywords in the signature. Each time you post in a forum you will be leaving behind a link to your web site.

The next topic require a bit of work on your part but writing articles like this one can create hundreds if not thousands of incoming links to your web site. At the bottom of this article and all other articles that I write I leave a bio or about the author section. In this section I have links to my websites. I post these articles everywhere in article databases and e?mail it to newsletter publishers in the hopes that they will use my article in their newsletter and or web site. This is so popular right now that the pros are saying if you are not doing it you need to be. Writing articles is difficult at times but it's well worth the effort.

Next make sure you have a way for people to link back to you naturally. Place a link on your site somewhere that says link to us and include instructions on how they should link to you. If you have informative content and update it regularly, people will link to your site automatically.

Last but not least there is always reciprocal linking. Reciprocal links require a link back to the site that is linking to you and as I mentioned earlier these links do not carry as much weight as far as the search engines are concerned. But reciprocal links are still a very valuable advertising and search engine optimization technique that should not be ignored. There are a couple rules that one should follow when using reciprocal links. First make sure you have already added the link to the other site before you ask for a link back. And make sure your link page's have no more than 50 links per page.

When using any of the above linking strategies it is very important that you use your targeted key words in the link and not just your web site URL. The search engines read the text between the tags to determine what your site is all about. If your site is about green leopard frogs then you should use green leopard frogs in your title and between the tags.

Tom Worsley is a successful work from home Internet marketer and independent representative for Strong Future International (SFI), Owner and Webmaster for http://kawarthapublishing.com.

This article may be re-published on your site or in your newsletter as long as this resource box is included.

---

Are You Guilty of Stinkin? Linkin? Thinkin??

Do you know what kind of sites are suitable link... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one... Read More

Baxter Grabber - Advanced Landing Page Strategy

What you are about to read is the strategy for... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)

If you're feeling a bit of confusion and frustration about... Read More

5 Top Tips For Attracting Targeted Traffic

One of the most common needs of online business owners... Read More

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form... Read More

Winning the Traffic Exchange Game

Winning the traffic exchange game can be done. I was... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

Marketing Tourism Online, Part Two: Attracting Visitors to your Website

This is part two of an article series which will... Read More

3 Ways To Get More Website Traffic That Buys

Who else wants traffic that buys? I for sure do,... Read More

Link Exchange Program: Get Started Building Your Link Popularity!

Every website needs a link exchange program. Every week, set... Read More

Do You Need to Marry The Daughter?

For the sake of this article let's forget about search... Read More

Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of... Read More

How To Get Links Without Asking

Sending out link requests is a time-consuming business. So wouldn't... Read More

How To Get Free Traffic To Your Website

There are many ways to get free traffic to your... Read More

5 Illustrious Strategies To Explode Your Web Site Traffic

Are you spending hundreds of dollars on advertising campaigns, only... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

Help ? I Need Traffic To My Website

It's no secret, the lifeblood of any website is the... Read More

Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web

It's a strange world, this place we call the internet.... Read More

4 Ways To Use Quality Content To Increase Traffic To Your Website

There are multiple ways to drive traffic to your website.... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1

There will be a lot of people unhappy about what... Read More

Inter-Linking Articles Strategy ? What You Need to Know

Webmasters have so much information available to them on the... Read More

My Website Needed More Targeted Traffic - Guess Where I Found It?

There's nothing new about using joint ventures to get traffic... Read More

Submitting Your Articles To E-zines and Viral Marketing

Viral Marketing DefinedIt is allowing others to giveaway and use... Read More

Finding and Managing Quality Reciprocal Links: A Tutorial for The Newbie

All of us want to increase traffic to our web... Read More

How To Appear in Googles Local Search Results

Google doesn't only exist at http://google.com/ - Google also has... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3

Just to recap - Parts 1 and 2 of this... Read More

10 Tips to Avoid Getting Ripped Off by Web Traffic Experts

If you are looking at ways to increase traffic to... Read More

Website Traffic: How To Generate An Extra 108,160 Hits A Year, Without Working Hard.

Traffic is the food that every website needs in order... Read More

Website Add-Ons That Can Catapult Your Web Traffic!

1. Add a message board to your web site. People... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More