Finding Keywords to Build Your Web Site Traffic

What are web site keywords and how do I go about finding keywords that will work for me?

You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.

Web sites revolve around traffic. No traffic = no sales. It's a simple equation but one that many web site owners are unable to resolve. The good news is that it's reasonably easy to select your web site keywords and deploy them, and I'm going to show you how.

Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site ? so you can see how important they are.

So how do you go about selecting your keywords?

Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.

You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.

Don't believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.

Firstly ask your customers how they would search for your product!

This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.

2. Expand Your Keywords into a List of Key Phrases

Starting with the obvious keyword build your spreadsheet like this:

search

search engine

search engine optimization

search engine optimization Birmingham

search engine optimization Birmingham UK

3. Got to word tracker.

Sign up for the free trial and enter your one word keyword. In this case "search". When you press the search button you are returned a list of related terms. The first term is the same as the keyword followed by a list of related terms ? search, search engine, etc. Choose your main term "search" and in the right hand pane you will see the associated terms for your keyword.

4. Organise your workload

You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.

The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!

Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.

Take the first keyword and then make a keyword phrase so that it looks like this:

search

search engine

search engine optimization

search engine optimization Birmingham

search engine optimization Birmingham UK

5. Prioritise your terms

There is a huge amount of competition for your primary keyword "search" but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.

It's unreasonable to expect to get top search position for "motorcycle" as the competition is just too intense. However it's perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.

List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.

Another keyword set!

Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone's got to do it!

6. Putting your keyword phrases to work

OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.

What do I mean by this?

There are "hotspots" on your pages that search engines look for when they are indexing your pages.

These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.

7. Repeat the dose

As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of "keyword sets" Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That's a good target for a small web site

Summary

Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It's important that you target the correct keywords and build your content around them to induce good search engine traffic.

If you miss this vital step then all of your marketing efforts will crumble around you.

Start with five keywords and keyword phrases to make a keyword set. Use word tracker to sanitise your own research findings. Allocate each keyword phrase to a page and fill the hotspots. Sprinkle liberally with good, quality content and repeat your keyword phrases within the main body text.

Now go and service that traffic!

About The Author

Tony Cooper is the Internet Marketing Manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results. tony@keywordmarketing.com

---

John Reeses Top Traffic Secrets!

Track all sources of traffic generation.John Reese stresses the need... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

If you are only looking at Search Engines too send... Read More

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering... Read More

Online Guru or Scam Artist: How Can You Tell?

You want to start your own online business. You want... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

Traffic vs. Quality Traffic and Hit Conversion

Webmasters often worry about traffic, they think that if they... Read More

Website Add-Ons That Can Catapult Your Web Traffic!

1. Add a message board to your web site. People... Read More

Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Is There Such A Thing As LAZY Way To TRAFFIC?

Nowadays there are just too many people trying to give... Read More

Links Exchange ? a Hazardous Business?

So we gather in all the relevant information we can... Read More

How to Get Your Traffic to Take Off in a Hurry without Paying a Dime

The desire of every webmaster and in fact anybody with... Read More

Optimizing Your Dead Links!

I have been reading, with great interest, all the online... Read More

10 Ways to Increase Traffic to Your Website

Ever since the time websites became new to the World... Read More

How To Start A Linking Campaign

Getting links to a new website, without Google page rank,... Read More

Web Site Marketing: Give Away Softwares And Generate Traffic And Sales

If you want to get something from others, the fastest... Read More

A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 4

Parts 1, 2 and 3 of this topic outlined some... Read More

How to Exchange Links With Other Sites

As a result of search engine changes, linking with other... Read More

Drive HUGE Amounts of Traffic to Your Website for FREE

Would you like to get in on one the Internet's... Read More

Guerilla Marketing: 4 Ways To Generate More Traffic Next Week

You can create more traffic for you and your business... Read More

5 Power Tips To Double Your Online Sales

"How Can I Double My Sales?" - that must be... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

Utilize Those Traffic Exchanges.

I`ve had people come to me and say "Traffic Exchanges... Read More

5 Little Known Ways To Generate Free Traffic

Most people have the notion that generating traffic is a... Read More

Linking Your Website To Others Around The World

Finding quality traffic though effective website promotions is the number... Read More

Web Site Marketing: 10 Volcanic Ways To Erupt Your Website Sales

Do you want to pump up sales at your website?If... Read More

10 Ways To Have People Keep On Coming Back To Your Site

1: Original and Fresh Content Present your visitors content they... Read More

A 4-Step System for Uncovering Hot Niche Markets

Whether you are an affiliate marketer, a website designer or... Read More

Traffic Generation: The Number One Skill That Will Generate Cash Flow. (Part 3 of 3)

If you're feeling a bit of confusion and frustration about... Read More

Using Traffic Exchange Programs Part 2

(Continued from Using Traffic Exchange Programs Part 1)Hello again!In this... Read More

Traffic Generation Tutorials - Article 1 of 10 Bi Weekly Articles

This article will be continually updated with your feedback and... Read More

3 Proven Free Marketing Methods Guaranteed To Improve Your Website Traffic

Why would you pay for advertising if you could just... Read More