The success in your MLM career depends to a great extent on your sponsor and the quality of leaders in your MLM organization. More often than not the leaders bury the distributor even before the business failure can kill them.
Now this is a shocking statement to make but the quality of leadership in the network marketing industry is extremely poor. The industry which is touted as the future of enterprise ? and I fully subscribe to this view ? accounts for 99 % failures among all new entrants. This kind of failure rate is not conducive to the growth of the industry. For such high failure rates, the leaderships in MLM hold the main responsibility.
Take a look at how the leadership is failing in this business.
MLM Leadership Failure #1 - Playing the Numbers Game
The moment you are recruited into a network marketing opportunity, you are asked to create your list, list of warm circles and all the other people you know. The leaders insist that you to speak to everybody with a view to recruit them into business. Many get recruited just because they cannot refuse you, but never put enough time or effort into the business.
Every person you recruit is part of your business team. Would you recruit an employee in the same manner if you are in any other business? Would you choose anyone as your business partner just because they said yes? Or would you apply certain standards, assess their interest levels and their ability to contribute effectively to your business.
MLM Leadership Failure #2 - Dumping Stocks
Most leaders are under pressure to achieve certain business volumes to sustain their own monthly incomes. In the guise of helping their distributors achieve higher positions they motivate them to invest on stocks to attain higher commission levels or positions in the hierarchy. Most distributors are unable to sell off the stocks as they lack the direct selling skill. Leaders blame the new distributor as not putting enough efforts and move on to another distributor.
The process gets repeated. Most distributors fail or hang on in the hope of making good their losses and keep losing more money. Leaders often justify their actions by showing the rare success as an example to all other distributors. This further plays havoc with the self esteem and morale of distributor accelerating their failure.
MLM Leadership Failure #3 - Not Focusing on Training
Most leaders call some motivational pep talk and fiery raves as training. The quality and ability of the leaders to train their down lines in the skills necessary to succeed is questionable. The leaders themselves more often than not have become leaders due to chance heavy hitter in their team and collective volumes of their down lines. They lack the cutting edge leadership abilities to groom more leaders. The ability to inspire, facilitate and show how to achieve success is sadly lacking. They hide behind clichéd and oft repeated MLM jargons.
Leadership failure #4 - Not Allowing Originality and Dissent
Any creativity, originality and innovation is struck down in the name of systems which mostly favor the company or the top leadership. Dissent is viewed as disloyalty. Questioning the marketing plan is tantamount to revolution and you may be put down with a heavy hand. More often than not the leaders are insecure and are jealous of rising stars in their teams who take the spotlight away from them.
Leadership Failure #5 - Being Elitist
Leaders are treated as god themselves. MLM organizations too support this kind of behavior with special front row seating based on hierarchy. Lowly Distributors are not allowed to occupy front rows. Many Leaders also make it a point to arrive late not respecting the time of other distributors. Organizations too try to create a super star aura around the leaders. Distributors are made to rush to their leaders with autograph books and requesting photo opportunities. Some organizations have even qualifications (dump more stocks) for photo opportunities and special dinners with leaders where non qualifiers are not allowed creating a major divide between the leadership and distributors.
Final Views
The leadership must look down and distributor must stop looking up except when they require the genuine guidance of true leaders. In this business the leaders require the down lines more than the down line requiring the leader. It is an independent business where you are the boss. The hierarchical leader can be dispensed with if he does not add value to your own growth.
The network marketing/MLM industry must learn to create true leaders who can inspire with their vision, coach, and mentor to make sure of 99 % success rather than 99 % failures. The leadership must take the responsibility for such huge failure rates and made accountable as in other business organizations. Then and only then will this industry gain respectability and show healthy growth.
R.G. Srinivasan is a Certified Trainer, Writer and Author with more than two decades of managerial experience. He also writes a regular blog on home-business resources which you may check out at http://www.home-businessresources.blogspot.com for online marketing tips, resources, business opportunities and online promotional strategies
Money down the drain.Waste of time.No luck.Total bomb.Does that describe... Read More
There are those in the Network Marketing industry who would... Read More
Does this sound familiar...?You have taken ALL of the company... Read More
The success in your MLM career depends to a great... Read More
Profitable and effective network marketing systems and productsAfter 20 years... Read More
When you ask any professional or a work at home... Read More
It seems like everyone has a web site these days.... Read More
Ask any veteran Internet marketer about converting visitors into sales,... Read More
You've found your new MLM product or service, it's a... Read More
Working at home in network marketingHome based network marketing has... Read More
You know that problem of having a fantastic offer that... Read More
With email filters, blockers, and simply tons of unsolicited email,... Read More
The idea of using a network-marketing program to generate extra... Read More
Some networking companies are built around gaining customers, some around... Read More
It happens everyday.Network Marketers go out, and get shot down.... Read More
After nearly 20 years in this MLM industry, I have... Read More
Many people love to build their internet mlm business from... Read More
A List for MLM Success.That is what I am talking... Read More
Three conditions now exist which will change the way we... Read More
The words, "I quit..." have never been more costly.Network marketers... Read More
I've seen a huge increase in ads relating to Network... Read More
Internet marketing has had phenomenal growth and this trend will... Read More
Mention the word networking and you usually either get a... Read More
So many times we have seen in this industry people... Read More
All your life, you've heard:"Bite your tongue." "Turn your cheek."... Read More
Network Marketing ? The Evaluation for Success.There are some serious... Read More
Network Marketing success is easy when we tell our stories.... Read More
What is MLM Prospecting?According to Webster's Dictionary, prospecting is looking... Read More
The source of frustration addressed in his article may be... Read More
You can buy MLM leads from a variety of sources... Read More
The time to start an online MLM business has never... Read More
Extra income, extra income, extra income! Residual income, residual income,... Read More
Just completed this for the December Noni Pearls Magazine, thought... Read More
Network Marketing success is easy when we tell our stories.... Read More
There are three basic concrete points that should be followed... Read More
When considering whether or not to start a MLM business,... Read More
Network Marketing, 'MLM', and Multi Level Marketing are all terms... Read More
When you join a MLM opportunity they give you usually... Read More
There can be so many reasons why we choose to... Read More
Abraham Lincoln said "You can fool all of the people... Read More
Getting a network marketing lead.Getting a network marketing lead is... Read More
The question all new Network Marketing Distributors ask when they... Read More
About once a week, I get someone struggling to build... Read More
Nowadays, network marketing is very popular in our society. Almost... Read More
In my last article entitled "How to build your MLM... Read More
Online parties are quickly becoming the better alternative to the... Read More
Multi level marketing is a type of business where a... Read More
Here's the bottom line: you can't learn to swim sitting... Read More
It seems like an easy question, but when you stop... Read More
Targeted MLM leads go directly to the heart for your... Read More
Commandment 8KindnessJust as courtesy is contagious, kindness often begets kindness.... Read More
Experts and newbies are alike in misunderstanding the way online... Read More
Did you know you can get free newspaper and television... Read More
To begin with, the concept behind network marketing is simple.... Read More
When most people think about Multi-Level Marketing, they envision slick-talking,... Read More
Are you looking for a good network marketing opportunity? Want... Read More
One of the most powerful secrets to recruiting in network... Read More
Unified MastermindForget big brother. He no longer cares.Once upon a... Read More
You may wish to buy MLM leads from a reputable... Read More
If you've been in this business for any length of... Read More
Working at home in network marketingHome based network marketing has... Read More
The idea of using a network-marketing program to generate extra... Read More
Being a successful MLM distributor requires hard work, a determination... Read More
An internet mlm business is very different from an offline... Read More
The first time i went for my network marketing business... Read More
Network Marketing Success is very elusive, as most do not... Read More
Network Marketing |