It seems like everyone has a web site these days. And those who don't have one are probably thinking about one. If you're in the thinking stage, congratulations! Having a web site is a fantastic way to grow your business by making you more visible to the world. But before you jump on the web site bandwagon, ask yourself this question: "WHY do I want a web site?" The answer is NOT, "Because everyone else has one."
When I first developed my web site four years ago, I just knew I wanted a web presence. But I didn't put much thought into why I wanted one. So I created some web pages that seemed to make sense, sat back, and enjoyed my (smallish) hit counts. But after a couple of years, I knew something was missing... my web site wasn't meeting my needs, because it wasn't created with intention! So I went back to the drawing board and starting writing down goals. Now that my business is three- fold (organizing, coaching, and selling products), my goals had to reflect those new revenue streams. So my primary web site goals became:
? To generate organizing client leads
? To sell my products on-line
? To get people to sign up for my e-zines
My secondary goals were:
? To establish credibility as a top/veteran professional organizer and marketing specialist
? To provide helpful information and resources
Goals in hand, I roughed out my new site. With the help of my web designer, we created a home page that led to easy navigation within the site, which guides visitors to the different sections depending upon their needs. So far, judging by hit counts, sales, inquiries, and sign-ups, my goals are being met quite well!
As you plan for a web site (or think about a redesign of your current site), make sure you take plenty of time to map out what you want the site to do for you. Some ideas are listed below.
? To provide information about your company and its philosophies
? To highlight your company's "in the news" status
? To enhance the credibility of your business by having an online presence
? To highlight your products and/or sell products on-line
? To provide detailed information about your services
? To attract new clients and customers
? To keep existing clients informed
? To build an e-mail list
? To educate visitors
? To answer questions
? To jump ahead of the competition
? To provide links to other organizations
? To show your expertise through testimonials, photos, etc.
Do any of those goals sound like yours? Can you think of a few others that will make your site both fun and functional? Take the first step to a well-planned web site by taking pen to paper as your very first step to a new -- or improved -- web site.
© 2005 Time to Organize
Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at http://www.time2organize.net to receive your FREE monthly subscription.
These are time tested tactics that will set you apart... Read More
The first time i went for my network marketing business... Read More
It is sad many people look at previous mlm experiences... Read More
Multi level marketing is a type of business where a... Read More
It is true that with online business, the entire world... Read More
As with any other start up, a new multi-level marketing... Read More
The MLM REALITY Check.It's all what's inside you that counts.No... Read More
There are many factors that impact Success in life. And... Read More
There are many moms that have made the decision to... Read More
MLM Success Declaration of Personal Independence is a declaration of... Read More
If there was a way that you could guarantee to... Read More
There are many advantages of MLM business. One of them... Read More
It's 9:36 am when your eyes suddenly pop open. You... Read More
Have you ever joined a program that seems to be... Read More
Network marketing online is a great way to do business... Read More
Consulting in MLM has gotten to be a big business... Read More
Let me ask you a very simple question:What is your... Read More
Okay, so you're working from home and you need a... Read More
MLM Presence.Does yours work FOR you, or AGAINST you?Good question!... Read More
Sales are essential for any business to survive. That's no... Read More
There are only two types of people you will run... Read More
When I told a friend of mine about my information... Read More
There are those in the Network Marketing industry who would... Read More
First, let me clarify what kind of Home Business I'm... Read More
Network marking is the ordinary person's best opportunity to make... Read More
Just completed this for the December Noni Pearls Magazine, thought... Read More
Back in the early days of developing my home based... Read More
So you have been sold the dream. Your friend has... Read More
Money down the drain.Waste of time.No luck.Total bomb.Does that describe... Read More
You know, if there's a surefire killer of a beginning... Read More
You've heard many horror stories about MLM /network marketing programs.... Read More
Here is my FORMULA for success coupled with (DPOA) DAILY... Read More
Commandment 8KindnessJust as courtesy is contagious, kindness often begets kindness.... Read More
Mention the word networking and you usually either get a... Read More
Maybe it is the stigma attached to it, that all... Read More
Network marketing companies are mushrooming up everywhere these days. It's... Read More
Let assume you found the perfect mlm business, you did... Read More
You can buy MLM leads from a variety of sources... Read More
Coaching the HostPlan to spend some time with your Host... Read More
Does this sound familiar...?You have taken ALL of the company... Read More
Network Marketing is awesome! It's a powerful 75-billion-dollar-a-year industry, practiced... Read More
One of the most powerful secrets to recruiting in network... Read More
So, you have become an MLM Opportunity Seeker and you... Read More
Send this to your downline. It will give them a... Read More
After 22 years in this industry, 14 years fulltime in... Read More
Financial freedom has been a buzz word for years, but... Read More
After nearly 20 years in this MLM industry, I have... Read More
There is a phrase in MLM Recruiting that we call... Read More
Take it or leave it but all big MLM earners... Read More
Many people don't know the difference between MLM and pyramid,... Read More
You MUST Ignite a FIRE in your Network Marketing business!... Read More
What stops most people in MLM and Network Marketing? After... Read More
Plenty of moms today stay at home. After a year... Read More
Basic IdeaMultilevel marketing (MLM), also known as "Network" marketing, are... Read More
Unified MastermindForget big brother. He no longer cares.Once upon a... Read More
There are many factors that impact Success in life. And... Read More
MLM or Multi-Level Marketing is a home-based business. It involves... Read More
Working at home in network marketingHome based network marketing has... Read More
If you've never had the experience you're very lucky....You just... Read More
If you have long dreamed of getting your piece of... Read More
What do you do to find an honest, ethical and... Read More
Hello everyone,I've been around in network marketing for a few... Read More
You? Start your own Internet business? Give me a break!... Read More
Consulting in MLM has gotten to be a big business... Read More
The purpose of this guide is to provide a step-by-step... Read More
We live today in an age of inflated money- where... Read More
Network Marketing |