Money down the drain.
Waste of time.
No luck.
Total bomb.
Does that describe your responses you have had with mlm recruiting classified ads?
There are reasons that happens, including just bad copy in a classified or a bad headline. And that does happen to folks who don't understand the psychology of running MLM Recruiting ads.
But we have found, after a lot of research and study, that there are 10 Rules to classified ads responses in MLM. And some are common sense, others may surprise you.
If you are working the cold market, and having little luck, maybe this will help, and open your eyes to why your response may be a little lacking in your ads. And of course, there are some reasons you just can't do anything about.
Here they are:
The Ten Rules of Response in MLM Cold Market Classified Ads.
1) It all depends on whose looking.
Simply, there are weeks that there are not many people looking at the MLM Recruiting ads, and there isn't a thing you can do about that. If that happens, just understand it, and move on. Next week will be better.
I ran ads that pulled nothing one week, and ran it again the next week and got a lot of calls. Don't be too discouraged if a bad week happens and you get no calls. Sometimes that is gonna happen. Accept it and wait till next week.
2) It all depends on whose looking and what they are looking for.
So true. People may be looking, but if they are not looking for what you are offering, then you still may get limited response.
Continue on and know that the people you are looking for will eventually see your ad. Maybe not today, or this week, but it will happen.
Reality is, I ran a ton of Network Marketing Recruiting ads, and I knew there were people looking as they called me. But many weren't looking for what I had to offer as most were looking for a job.
God blessem, move on to the next response which there will be more.
3) Ads must be run consistently, not just once.
Cold Market MLM Recruiting Ads that run for weeks at a time have a better response in the long run then short run ads. I had many people I recruited tell me they looked at our ad for several weeks before calling, as they were curious to see if we would be around for a while.
Don't be afraid to run an ad for weeks as you will get calls from folks who don't call ads the first week they run.
4) The first 5 words must grab their attention.
The first 5 words in the headline, and copy MUST grab their attention. If they don't, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick up the phone and call. I have ran many ads that I didn't realize the first 5 words were horrible. I received no calls off of those ads.
Don't make the mistakes I did. That will cost you dearly.
5) Asking questions will draw them into your ad and increase your response.
If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.
Why?
It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person's attention. Use them and again, use short, provocative questions or statements in your headline.
"Has this ever happened to you?"
"Maybe this is what you are looking for..."
"I doubt it!"
"Don't tell me they have done it again!" Use questions or statements to draw them in.
6) Hype is a repellant and pushes readers away.
Simply, for the person you are looking for, hype is a no-no. There are many "hypey" ads out there promising the moon, but the kind of people that are attracted to that ad are not who you are looking for.
Trust me on this one, been there done that. The only people you will attract are short term "lottery heads" that think they won the lottery. Go ahead, try hype. You will find out like I did.
Inferno Secret: Watching WI-TV in MLM.
7) Think -- WI-TV.
Get them watching mental TV, of sorts. Think, "What Is The Value ?" In your ads, you must put the value to the reader in it, and also what they will get out of your offer. People want to know if what you have to offer will increase, expand, enlarge, and empower their life.
All are a direct result of Value. Keep it in the MLM Recruiting ad and create VALUE in the minds of your readers. And that will determine a LOT of the response ratio of your ads.
8) Understand the Rule of TRASH.
Simply, you're going to get TRASH calls. People who are just kicking tires, and not interested in what you have to offer, and that goes with the territory. If you are running ads and expect all calls to be interested, you are fooling yourself.
Probably at least 30% of your calls will be TRASH calls and you just smile and move to the next one.
TRASH is one of those pain in the rears about running ads, and yes, you can put a very focused ad in that will get rid of most of the "trash" calls, but you still will always get tire kickers with every ad. Sift through them and move forward to the next response.
9) The Rule of Impact.
You want your Home Business headline and copy to IMPACT and gain their attention. There is a training we do called "The 10 Hottest Impact Words for MLM Classified Ads." It is on our site.
I would suggest you look at it. Impact is a secret that will triple your response on ads. Impact, don't Inform, and you will get a much better response.
10) The Rule of Loss.
The fear of loss is an incredible motivator in ads, and can explode your calls. Don't be afraid to use it. People will move twice as quick for loss then gain. It is human nature, and works all the time.
Again, there are questions and phrases that can create an enormous fear of loss, and compel people to call your ad. Use them effectively and often, and your response will EXLPODE!
These are the 10 Rules of Response for MLM Recruiting Classified Ads for Network Marketing Recruiting. Learn them, use them, and master them to create responses you want and understand the ones you don't want.
Mastery of MLM Recruiting in MLM Classified ads is the key...
blessings...
doug Firebaugh PassionFire Intl http://www.passionfire.com
© 2005 PFI / all rights reserved
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. He spent the last 7 years traveling the world speaking and training on Success. He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html http://www.passionfire.com
After 22 years in this industry, 14 years fulltime in... Read More
Here is my FORMULA for success coupled with (DPOA) DAILY... Read More
Every MLM or network marketing operation offers the same promises... Read More
Home parties can be a lot of fun and a... Read More
The source of frustration addressed in his article may be... Read More
Looking for the best MLM network marketing opportunity for you?... Read More
Network Marketing business is the opportunity of the 21st century... Read More
Terms such as Network Marketing, 'MLM', and Multi Level Marketing... Read More
He (or she) who is the first to fail a... Read More
Simply put, in network marketing as in many more traditional... Read More
It seems like an easy question, but when you stop... Read More
There are many moms that have made the decision to... Read More
Internet and network marketing are inseparably related today. The phenomenal... Read More
Like them or love them, traffic exchanges always seem to... Read More
You? Start your own Internet business? Give me a break!... Read More
Consulting in MLM has gotten to be a big business... Read More
The idea of using a network-marketing program to generate extra... Read More
Let's face it! Most people who join a Network Marketing... Read More
It is amazing.Every where I have the honor of speaking,... Read More
(or how I increased my monthly revenue while sitting at... Read More
Recruiting on the Internet in MLM is very popular! Yet,... Read More
In the old days we would play in the woods... Read More
Who wouldn't want to work from home? There's no commute,... Read More
One of the most powerful secrets to recruiting in network... Read More
Financial freedom has been a buzz word for years, but... Read More
It's really strange! Too many people start an MLM business... Read More
==> INTRODUCTION WHAT DO YOU MENTALLY REHEARSE? You need to... Read More
Opt-in MLM leads are one of the best ways to... Read More
People are a strange lot. People that are successful are... Read More
How do you succeed in MLM without really trying?... you... Read More
So, you have become an MLM Opportunity Seeker and you... Read More
There is a Myth, a Lie, a Bogus concept that... Read More
Network Marketing Success is very elusive, as most do not... Read More
Do you feel strong, healthy, financially secure?Are you too busy... Read More
Network marketing advertising is necessary to attract quality leads to... Read More
I was posed a question the other day about MLMs,... Read More
If you haven't already read the NY Times Best selling... Read More
Network marketing or sometimes known as Multi Level Marketing (MLM)... Read More
The source of frustration addressed in his article may be... Read More
Today those entering the arena don't do so on the... Read More
I was really shocked to learn...That Network Marketing (NWM) Distributors... Read More
As the Number of Network Marketing Programs proliferate the Number... Read More
Are you fooling yourself into believing that you actually are... Read More
You're in consistent and persistent massive prospecting action. You are... Read More
If you are promoting your affiliate URL on the web... Read More
People are a strange lot. People that are successful are... Read More
How many times have you found yourself in one or... Read More
To most people, achieving financial freedom means no longer depending... Read More
There is no such thing as a totally fair MLM.... Read More
Most MLM programs are legitimate businesses, however consumers must be... Read More
MLM Success Declaration of Personal Independence is a declaration of... Read More
Being a successful MLM distributor requires hard work, a determination... Read More
You've heard many horror stories about MLM /network marketing programs.... Read More
What do you say to a small business owner? How... Read More
Many people question the ethics of MLM. They claim that... Read More
The Power of MarketingWhen you hear the word "marketing" what... Read More
Hi! My name is Janice Byer and I am the... Read More
There are over 700 million computers in use in the... Read More
Time moves very fast and time is money, as they... Read More
There are many great MLM Tools that are available, and... Read More
Viral marketing is one of the most powerful forms of... Read More
Internet marketing has had phenomenal growth and this trend will... Read More
There are those in the Network Marketing industry who would... Read More
Millionaire.Has a nice ring to it, doesn't it? We interviewed... Read More
Working genealogy leads can be an effective method of building... Read More
Maybe it is the stigma attached to it, that all... Read More
Network Marketing |