Using tactile measures with traditional tones.
24 hours versus non-24 hours calls.
The better ads are where?
Here is how to jazz up any MLM ad, listen up.
Your $1,000,000 ads are ads that always point forward. That is why your better ads always advertise a fax-on-demand, a FREE tape, a FREE web-site to snoop around in as well as some sort of auto-responder ie, some sort of on-going follow up system.
REASON #1
Imagine the power of getting a prospect on-line OFF line to be HOLDING in their hands your 8-10 page report through a fax on demand.
Imagine the power of your internet prospect actually folding up your fax-on-demand, hurling it into their briefcase, and taking that with them to work, to read later.
Talk about an extended sales process!
Pull up our fax-on-demand as a study as to how yours can look.
Reason # 2
Another reason to market FORWARD is to extend the sale process by 2-3-4-5 weeks.
Hear me well, this can and will make you money.
BY OFFERING people a FREE audio tape you in essence accomplish a whole heck-uv-a-lot of things.
One free audio takes your prospect into your sales offer and has them LISTENING to your offer for how many hours?
How many times will they listen to one good tape? Twice? Maybe three times?
Imagine the power of offering a FREE audio tape that they will listen to over and over and over.
Plus, what if you add some sort of auto-responder report? GREAT, now you have snagged an opt in.
You are giving them real value by way of reports. [like this one]
And you also breed RAPPORT, don`t you.
The MISTAKE is to use VANITY ads only.
VANITY ads shoot out as blasts and are one-time "hits."
I prefer and suggest you use TRIPLE HOOP ADS.
TRIPLE HOOP ADS do three (3) things:
1) They snag and bear-trap your lead into a follow up system, ala as we did here with YOU at DCW.
Your ads need to CAPTURE their butts into an auto-responder for LONG TERM massaging and follow ups.
2) Next, the ad should CREATE an EXTENDED experience. One simple audio tape into the hands of your prospect means they are essentially yours for months and months and months. Why? Because people RARELY throw out an audio tape. Do they? (always market forward)
Number three, your ad gets the "suspect" to voluntarily raise their hands and SAY,
"I am in your market and I am here, show me what you have."
Imagine how your ads would change if you also inserted this into all of your ads.
FREE audio tape, call 24 hours (rec-message) 555-1234
People probably DO NOT want to speak to you. Not at first anyway.
So if you said, "call me, my phone is 555-1234" they wouldn`t call for the tape, in fear that they would have to sit through your back-slapping sale pitch.
BUT, call 555-1234 (24 Hours) means it`s a recording and the suspect feels safe calling.
Don`t they.
Step 1: Always market FORWARD.
Marketing FORWARD means leading your suspects to the NEXT thing to see, like a fax-on-demand or a FREE tape. (and your opt in newsletter)
Step 2: Always have an EXTENDED sale funnel.
You extend the sale process for weeks, if not months by adding a FREE audio tape AND a free newsletter.
Try the 24 hour deal (recorded message) Works like-o-charm!
Tactile (touch) marketing is about people TOUCHING your sale process.
They TOUCH the audio tape.
They TOUCH your fax-on-demand
That breeds a bond.
That breeds rapport.
Hope this letter found you healthy and served you well,
Cordially,
DCW Alliance Team
****************************************************************************************< /p>
Joe Schroeder is a MLM leader and shows network-marketing professionals how to build happy, productive, moneymaking, and duplicating downlines! Get a FREE MLM Training CD and Discover the 4 Major Pitfalls that Cause 97% of Network Marketers to Fail!
Visit http://www.BeAMLMHeavyHitter.com
"Have a web site or newsletter? Feel free to use this article to add valuable content for your business. I only ask the author BYLINE stay intact and unchanged."
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