How to Succeed in MLM Without Really Trying

How do you succeed in MLM without really trying?... you can't!

But now that I have your attention, here are some ideas that will make the business building process far easier then most people experience.

There are many reasons why people find MLM difficult, there are two, however, that stand out above the rest:

1. They use an "inbound" recruiting methodology
2. They recruit the wrong people

Let's take a look at number 1; "inbound" recruiting methodology:

Most people try to recruit by focusing on the exact wrong information. The typical approach is to throw enough information at the prospect (company, compensation plan, products etc) that, hopefully the prospect will find something that he likes and join the business. The problem with this approach is?well?it doesn't work! At least not often enough for most people to build a solid business.

I call this "inbound" methodology because it's all about trying to recruit people for the sole reason of building YOUR business?it's about your gain, not theirs.

I have had countless people try to "recruit" me by trying to impress me with their wonderful company, revolutionary compensation plan or cutting edge product, but no one has yet to ask me a single question about my needs, wants or "don't-wants." No one has asked me any questions that identify weather or not I might be interested in looking at making as change.

An outbound process is when we identify true prospects by trying to help those who have an unwanted condition in their lives which could be solved by their participation in our business.

People will not migrate towards change unless they require change. So, step number one is to identify the unwanted condition or the needs, wants and "don't-wants" then offer the prospect the opportunity to explore a solution for THEIR reasons?not yours. See the difference?

If you are struggling in MLM, it could be because you are trying to recruit people for the wrong reason, thus, using the exact wrong approach and as a result of all that, recruiting the wrong people.

This brings us to point number 2; recruiting the wrong people:

Identify people who have a requirement for change first; people who have expressed through conversation some unwanted condition that might prompt them into action. Even then, you need to further qualify them as a prospect before your spout off about your company, your products or your awesome compensation plan.

The people you should be looking for are people who have a specific set of qualities. The ideal type of people who make the best business building partners are those people who?

1. have a desire for change,

2. are people oriented type individuals,

3. are influential, in as much as they commend respect from the people in their lives and have an impact on the lives of others,

4. are involved in service clubs, networking business clubs, or active in the community; they understand the concept of networking as part of a legitimate business model,

5. are financially able to invest in their business in order to facilitate growth.

The more of these characteristics an individual possesses, the more likely they will be to actually succeed in network marketing. Once you have qualified your prospect using these criteria and determined that they posses enough of these characteristics to be considered a good prospect, only then should we begin the process of trying to help them solve their unwanted condition by inviting them to explore a solution.

Be an outbound networker, and watch your income grow.

Copyright 2005 Steve Lowell

Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Round Table at http://www.MLMRoundTable.com. Evaluate Steve's marketing strategy for yourself at http://www.PostCardFromSteve.com

---

Essentials of Network Marketing

Surely by now you've heard of network marketing and its... Read More

How To Choose a Good MLM or Network Marketing Company?

You've heard many horror stories about MLM /network marketing programs.... Read More

Finally, An Exciting Way To Generate Qualified Leads... And... Get Your Prospects All Fired Up About

Last week I pointed out how John Kerry was successfully... Read More

Network Marketing Success - The Psychology Behind the Objection in MLM

The downline group I was honored to help lead was... Read More

The MLM Dilemma

Does this sound familiar...?You have taken ALL of the company... Read More

One A Month In Your Network Marketing Business!

Hi All,This could be the most important email you'l ever... Read More

MLM Recruiting Success: The Ultimate Objective in Network Marketing Recruiting

If you've been in this business for any length of... Read More

Network Marketing Tip: Do You Re-invent the Wheel or Just Drive the Car?

There are those in the Network Marketing industry who would... Read More

MLM Recruiting-The Power of One New Thought for MLM Success

Do you understand the Power of one new thought in... Read More

What 15 Years in the Network Marketing Industry Taught Me

Just whisper the words "network marketing" and you're bound to... Read More

Three Network Marketing Mistakes That Destroy Down-line Growth

I was really shocked to learn...That Network Marketing (NWM) Distributors... Read More

Multi Level Marketing (mlm)... Is It Taboo?

So you are interested in working from home and of... Read More

Five Ideas for Unique (and Cheap) Marketing

Home-based businesses generally lack the large marketing budgets of bigger... Read More

Discover How To Attract The Help You Need To Build Your Network Marketing

Positive thinkers dare to believe that the biggest and best... Read More

Select Network Marketing and Select Good MLM company to Work For

Here are the good criteria and checkpoints to select network... Read More

MLM Business - The 7 Business Factors Test of a Multi -level Marketing Business

So many people ask the same question: Is Multi-level Marketing... Read More

What are MLM Leads?

Multi-level marketing (MLM) is a type of direct marketing that... Read More

Relationships Are The Key To A Network Marketing Business

While it is true that heavily branded websites like amazon.com... Read More

The Lurking Affiliate and MLM Junkies

Ever since the introduction of money making programs became available.... Read More

3 Simple Tips Of Getting Referrals Without Any Fuss!

The first thing any business organization owes itself is self-perpetuation.... Read More

What Is Network Marketing?

To begin with, the concept behind network marketing is simple.... Read More

Network Marketing Training- Secret MLM Recruiting Formula for Becoming 10 Feet Tall and Bulletproof

It happens everyday.Network Marketers go out, and get shot down.... Read More

MLM Training - The TRUE COST of Your Lack of Action in Network Marketing

Expensive.VERY expensive.That is what LOA is in the network marketing... Read More

The Truth on MLM Can Set You Free

Truth on mlmWhen you think about it the truth on... Read More

Looking For A Home Based Business? - 11 Factors For Choosing A Network Marketing Business

Who wouldn't want to work from home? There's no commute,... Read More

WebToors Guide To Success

There are over 700 million computers in use in the... Read More

Network Marketing Companies

Network marketing companies are mushrooming up everywhere these days. It's... Read More

MLM Success- The MLM Leadership Secret of Heart Touched Leadership

There are three Rules of Network Marketing Leadership for MLM... Read More

Business Tips from The Incredibles

Today I sat down and watched "The Incredibles" with my... Read More

How To Pick a Reputable Company To Be Involved In

There are three basic concrete points that should be followed... Read More

MLM Success- Blazing Top 52 MLM Success Tips- Part 1

These are time tested tactics that will set you apart... Read More

Residual Income Awaits Only by Staying in the Game

"Freedom is a scent, like the top of a new... Read More

Reality Check

In the world of business, there are a few things... Read More