Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...

All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon.

When you share with your team, the lessons you have learnt while building your business - that's Leadership.

When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization.

And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting.

It's that simple...

And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills."

But they're missing the whole point, really. Because network marketing is really about customers.

Think about it.

Why do companies get into network marketing? DUH. To sell products, of course!

And why do they choose to sell their products through network marketing?

Because network marketing is really the most efficient way of selling products.

After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.

So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.

1. Are you in the service business or recruitment business?

If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.

Sure, there are plenty of people out there who want to start a home business or join a business opportunity.

But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money.

Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.

Besides, it's so much easier to sell a product than to sell a dream.

2. Is your product right for them?

I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire.

Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?

Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.

Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.

Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives.

But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best.

You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.

Yes, you might lose a customer, but you'll have gained a friend.

3. Do they really need the business opportunity?

Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice.

Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends.

Offer them what they want - a cheaper way to purchase your products.

But also accept that some of them may just want to keep buying products without ever building a business.

And appreciate them for contributing to your paycheck.

Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business.

If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around.

Copyright © 2003 Priya Shah

_____________________________________________

Priya Shah is the editor of the newsletters Be a Whiz at eBiz! and The Glutathione Report. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity
_____________________________________________

---

The Single Greatest Reason People Fail At Network Marketing

How many times have you found yourself in one or... Read More

What is the Secret About a Multilevel Marketing Business?

Maybe it is the stigma attached to it, that all... Read More

The Value Of Networking With Other Moms

There are many moms that have made the decision to... Read More

Five Ideas for Unique (and Cheap) Marketing

Home-based businesses generally lack the large marketing budgets of bigger... Read More

Select Network Marketing and Select Good MLM company to Work For

Here are the good criteria and checkpoints to select network... Read More

MLM Success- Blazing Top 52 MLM Success Tips- Part 1

These are time tested tactics that will set you apart... Read More

Lead Generation: An Overview

Multi level marketing is a type of business where a... Read More

Relationships Are The Key To A Network Marketing Business

While it is true that heavily branded websites like amazon.com... Read More

MLM and the Internet, What A Perfect Match!

In the good old days back in the 80s, MLM... Read More

Which MLM Opportunity?

So, you have become an MLM Opportunity Seeker and you... Read More

Network Marketing: Increase Your Effectiveness In 1 ON 1 Presentations.

==> INTRODUCTION WHAT DO YOU MENTALLY REHEARSE? You need to... Read More

Sales Vs Recruitment in Network Marketing

Some networking companies are built around gaining customers, some around... Read More

Internet Based Network Marketing Success

Internet based network marketing is a rewarding business for those... Read More

How Network Marketing Can Help You Build A Second Income Fortune

We live today in an age of inflated money- where... Read More

MLM Success - For MLM Success, Its ALL About VALUE in Network Marketing

There is ONE Word in Network Marketing that prospects seem... Read More

MLM Success Network Marketing Secrets - The MLM Power of Patience

"Persistence is needed, but Patience is a MUST." Ben Johnson-... Read More

How to Get Rich with Network Marketing

Network marketing is a marketing strategy being increasingly put to... Read More

Network Marketing Is Fun And Profitable

Network Marketing, also called MLM or Multi-Level Marketing, can be... Read More

How To Choose a Good MLM or Network Marketing Company?

You've heard many horror stories about MLM /network marketing programs.... Read More

What?s The Best Network Marketing Opportunity For You?

Are you looking for a good network marketing opportunity? Want... Read More

The MLM System

There are many ways to build an MLM business, and... Read More

Network Marketing Training: The MLM Millionaires Big 3 MLM Recruiting Secrets

I have never had such a response to anything in... Read More

Ten Steps to MLM Success

First, here's my tip of the day: There are proverbs... Read More

Buy MLM Leads With A Bit Of Caution

You can buy MLM leads from a variety of sources... Read More

Finding The Right Business For You: The Right Product

Okay - you've decided to take the plunge and get... Read More

Starting Your Internet Business: Making The One Thing You Absolutely Must Do as Painless as Possible

Here's the bottom line: you can't learn to swim sitting... Read More

MLM vs. Consumer Direct Marketing Business Opportunities

We've all seen them before ? businesses that promise great... Read More

Do You Really Want To Try Network Marketing?

Make no mistake it takes a unique skill set to... Read More

Network Marketing Strategy

Network marketing strategy is all about achieving success in the... Read More

Making Money With Any MLM Program

Multi-level Marketing companies abound by the thousands. A great many... Read More

How To Get Free Publicity For Your Home Business

Did you know you can get free newspaper and television... Read More

MLM Success - KNOW The SEEDS of Change in MLM and Network Marketing?

The MLM Business you are REALLY In.In network marketing, you... Read More

Network Marketing Companies

Network marketing companies are mushrooming up everywhere these days. It's... Read More