Network Marketing - Its All About Customers

Leadership, Visualization, Goal-setting, blah, blah...

All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon.

When you share with your team, the lessons you have learnt while building your business - that's Leadership.

When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization.

And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting.

It's that simple...

And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills."

But they're missing the whole point, really. Because network marketing is really about customers.

Think about it.

Why do companies get into network marketing? DUH. To sell products, of course!

And why do they choose to sell their products through network marketing?

Because network marketing is really the most efficient way of selling products.

After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.

So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.

1. Are you in the service business or recruitment business?

If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.

Sure, there are plenty of people out there who want to start a home business or join a business opportunity.

But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money.

Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.

Besides, it's so much easier to sell a product than to sell a dream.

2. Is your product right for them?

I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire.

Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them?

Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better.

Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours.

Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives.

But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best.

You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.

Yes, you might lose a customer, but you'll have gained a friend.

3. Do they really need the business opportunity?

Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice.

Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends.

Offer them what they want - a cheaper way to purchase your products.

But also accept that some of them may just want to keep buying products without ever building a business.

And appreciate them for contributing to your paycheck.

Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business.

If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around.

Copyright © 2003 Priya Shah

_____________________________________________

Priya Shah is the editor of the newsletters Be a Whiz at eBiz! and The Glutathione Report. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity
_____________________________________________

In The News:


pen paper and inkwell


cat break through


What is a Lead Worth?

Lately, I have been happily attracting leads for my Internet... Read More

Big Changes In Recruiting Practices For Network Marketers...

Three conditions now exist which will change the way we... Read More

Network Marketing Training- Secret MLM Recruiting Formula for Becoming 10 Feet Tall and Bulletproof

It happens everyday.Network Marketers go out, and get shot down.... Read More

Diversification on the Internet

I have been on the Internet observing many new and... Read More

4 Unfortunate Myths About Online MLM

Experts and newbies are alike in misunderstanding the way online... Read More

MLM Training - Creating an EXPLOSIVE Start with Your New MLM Distributor

Ok...you have a new distributor. What do you do with... Read More

Creative Marketing for Home Businesses

Okay, so you're working from home and you need a... Read More

Developing Relationships at a Networking Event

Have you ever gone to a networking event and talked... Read More

Home Based Business Prospecting: How to Get 80% Of Prospects To Call You Back

If you are a representative for a home based business... Read More

MLM Recruiting Success- The MLM Recruiting Myth in Network Marketing

There is a Myth, a Lie, a Bogus concept that... Read More

Finding The Right Business For You: Keep Good Company

If you're thinking about getting involved in network marketing, choosing... Read More

What if You Could Design the Best MLM Pay Plan

Here is the Challenge. You need to design an MLM... Read More

The Two Main Factors For Success In A Network Marketing Home Based Business

People are a strange lot. People that are successful are... Read More

MLM Success - In MLM, Why Do People Resist Change?

The MLM Rule of Life.Here is a sad rule of... Read More

Is A Good MLM Sponsor Important?

You've found your new MLM product or service, it's a... Read More

Pitfalls To Avoid In Being A Successful MLM Distributor

Being a successful MLM distributor requires hard work, a determination... Read More

How To Run A Successful Home Sale Party

Coaching the HostPlan to spend some time with your Host... Read More

Network Marketing Training - The FAST Start New Distributor MLM Success Formula

That is how most people want to go in this... Read More

A Fast Way to Find Clients

So you've gotten the training certification, made up your business... Read More

The Why Factor In Network Marketing Success

In the popular Reality TV show, "Fear Factor", contestants recruited... Read More

Network Marketing - What To Do When Nothing Seems To Work

One of the things that many people allude to (and... Read More

MLM Business - The 7 Business Factors Test of a Multi -level Marketing Business

So many people ask the same question: Is Multi-level Marketing... Read More

Your Magnificant Obsession

Wow! You've just signed up for the greatest prgram on... Read More

The Big Dream Paradox

I want to share my experiences so hopefully it will... Read More

Three Very Key Aspects Of Successful Network Marketing

Network marketing has many aspects, but promotion, persistence, and patience... Read More

Increase Sales through Store Consignment

Placing your products on consignment in a hair salon, clothing... Read More

Finding The Right Business For You: Getting Paid

There are many different reasons why people choose to get... Read More

Do It! A Guide to Starting an Internet Business

The first thing I did was start searching the internet... Read More

Online MLM Business Is Booming!

The time to start an online MLM business has never... Read More

Network Marketing Training - The Single Biggest Mistake Made in MLM Today

So...you have joined a Network marketing Company, and you are... Read More

Network Marketing Internet Business Basics

A network marketing Internet business is what millions of ordinary... Read More

The Truth on MLM Can Set You Free

Truth on mlmWhen you think about it the truth on... Read More

MLM Success - You MUST Know What the CORE of MLM Success Is

What is a CORE?It is the VERY Heart of something.... Read More