Business Ideas ? Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does.

But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a problem for so long it's now impossible to look at it in any other way.

So what do you do in these situations?

Why not try changing your perspective?

Consider this: A friend of mind who does needlepoint has a design that's mostly black. Rather than simply stitching the design on white canvas with black thread, she's using a black canvas and is stitching the negative aspects of the design instead of the positive.

She changed the way she viewed the problem. And now she has a really cool-looking needlepoint design that's different from most other ones out there.

Or what about this: An art teacher has her students turn a photograph or object upside down and paint what they see -- not a picture but an arrangement of shapes.

By changing your perspective, you're changing what you see. And when you change what you see, you're more likely to create something completely different.

But -- I can hear you all saying right now -- that's art. That won't help me with my business problem.

Okay, so here's another story from the book "Thinkertoys" by Michael Michalko. Back in the 1950s, experts proclaimed the ocean freighter industry was dying. Costs were skyrocketing and delivery times kept getting pushed back later and later.

Executives at the shipping companies kept focusing on ways to cut costs while ships were sailing. They developed ships that went faster and needed fewer crew members to run.

It didn't work. Costs continued to spiral out of control and it still took too long to get the merchandise shipped.

Then one day, a consultant changed the perspective. Rather than ask the question: " In what ways might we make ships more economical while at sea?" executives asked: "In what ways can we reduce costs?"

Ta-da!

Ships are big money-sucking machines when they aren't at sea actually doing their job -- shipping merchandise. And when aren't they working? When they're sitting in port being loaded and unloaded.

So, the industry came up with way to preload merchandise on land. Now a ship comes in, the container carrying the cargo rolls off, a new container already loaded with cargo rolls on, and the ship heads back to sea.

That one innovation saved an entire industry. And it happened because shipping executives changed the way they viewed their problem.

Creativity Exercise -- Change your perspective

So, how can you change your perspective and solve your business/marketing problems?

Try what the shipping industry did and change the question.

Instead of looking at a narrow part of the problem ("In what ways can we make ships more economical while at sea?") broaden the question ("In what ways can we reduce costs in general?")

Here's another example.

Maybe your question is "how can I land more clients?" What if you started broadening the question like so:

How can I land more clients?

How can I grow my business?

How can I make more money from my business?

How can I make more money period?

How can I be happier in my life? (I know, I know, money doesn't buy happiness. But it's certainly nice to have.)

Maybe one of those questions is a better place to look for a solution. Because maybe one of those questions is the "real" question you want to solve, but since you never took a step back to look at the big picture, you've never discovered the right question to ask.

And if you don't ask the right question, your muse will never give you an answer that actually solves your problem.

Michele Pariza Wacek is the author of "Got Ideas? Unleash Your Creativity and Make More Money." She offers two free e-zines that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at TheArtistSoul.com

---

Types of Innovation

Creativity can be defined as problem identification and idea generation... Read More

Seeking Initiative and Innovation? Reward Failure!

Based on Proprietary Research"If you want to increase initiative and... Read More

Creating Opportunity

An enterprising person is one who comes across a pile... Read More

Intuition Power In Three Steps

Have you ever used your intuition to solve problems? Can... Read More

Intuition: Your Best Career Coach

Since I derive most of my life lessons from reading... Read More

Creativity Management and Good Ideas

Some ideas occur in the office and others occur away... Read More

Opportunity: Could You Be Colour-blind?

Do you consider your vision perfect? You may never have... Read More

Knowledge Gains in Innovation

Creativity can be defined as problem identification and idea generation... Read More

Befriend Your Budget, This Yuletide and Always

It is that time of year again. Yuletide?Christmas in the... Read More

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Blocking: Saying YES or NO

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Good Thinking

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Eliciting Talent

Creativity can be defined as problem identification and idea generation... Read More

Harness the Power of Skill Sets and Mindsets

When you have a problem, sometimes you need a new... Read More

What to Do When You Are Chased by a Snake

I lived for several years on the Japanese island of... Read More

The Hidden Superpowers Of Your Mind

The mind is an infinite wonder. It has the fantastic... Read More

Business Innovation ? Confidence through Competence

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? predicting winners

Creativity can be defined as problem identification and idea generation... Read More

Peace Alliance vs. Fighting a Battle

We read in the press about the "War on Drugs"... Read More

How To Be An Innovator In A World Of Change

Innovators are opportunity-oriented.What's the hidden opportunity in that problem? Where... Read More

Business Innovation ? the Value of Role Play

Creativity can be defined as problem identification and idea generation... Read More

Success Tip From Yachting - Try To Fix The Problem Yourself

At 28, Ellen MacArthur is a world record holder. In... Read More

How To Benefit from The Power of New Innovations in the Year 2005

How many times have you heard the phrase "knowledge is... Read More

Innovation Management ? Developing Ideas Within A Framework

Creativity can be defined as problem identification and idea generation... Read More

Managing Creativity and Innovation, Part 2 of 2

Leaders, consultants and managers must be competent in at least... Read More

Perfectionism - The Dangerous Trap!

Just when I have something figured out, along comes another... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

Become an Idea Collector

Have you ever gotten a really great idea ? one... Read More

Techno Witch II - Magick With Your PC

You've heard of applied science, well how about applied Magick.... Read More

Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? The Harsh Facts Of Life For All Innovators

Creativity can be defined as problem identification and idea generation... Read More

Going Seamless: Dissolving the Brain Divide

Are you a right-brainer or a left-brainer?The greatest thinkers are... Read More

Innovation Problems and The flow of Thought

The most progressive Think Tanks, Brain Trusts, research facilities in... Read More