Types of Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Types of Innovation

Tidd et al (2005) argue that there are four types of innovation; consequently the innovator has four pathways to investigate when searching for good ideas:

a) Product Innovation ? new products or improvements on products. The new Mini or the updated VX Beetle, new models of mobile phones and so on.

b) Process Innovation ? where some part of the process is improved to bring benefit. Just in Time is a good example.

c) Positioning Innovation ? Lucozade used to be a medicinal drink but the was repositioned as a sports drink.

d) Paradigm Innovation ? where major shifts in thinking cause change. During the time of the expensive mainframe, Bill Gates and others aimed to provide a home computer for everyone.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with an Innovation Bible, Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Business Innovation ? Confidence in People

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Eliciting Talent

Creativity can be defined as problem identification and idea generation... Read More

How To Be An Innovator In A World Of Change

Innovators are opportunity-oriented.What's the hidden opportunity in that problem? Where... Read More

Innovation Management ? Capturing Ideas

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation... Read More

Creativity Management ? Theres Nothing New Under the Sun

Creativity can be defined as problem identification and idea generation... Read More

Creativity and Innovation Management - Good Ideas Part 2

The relative ease of i) generating good ideas and ii)... Read More

Creating Opportunity

An enterprising person is one who comes across a pile... Read More

How To Benefit from The Power of New Innovations in the Year 2005

How many times have you heard the phrase "knowledge is... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Creativity Management ? When To Add Talent

Creativity can be defined as problem identification and idea generation... Read More

Make Ideas Your (& Their) Own: Persuade Yourself and Others

Have you ever watched a TV program where the supporting... Read More

Is Mans Next Step Like A Can of Potted Meat?

Is it the dawning of the Age of Aquarius? For... Read More

The Hidden Superpowers Of Your Mind

The mind is an infinite wonder. It has the fantastic... Read More

Innovation Management: Trying Out New Ideas

Creativity can be defined as problem identification and idea generation... Read More

Create An Idea Journal

When I first heard Jim Rohn talk about the importance... Read More

Innovation Management ? 5 Ideas An Hour

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? Testing Ideas

Creativity can be defined as problem identification and idea generation... Read More

Learn To Trust That Gut-Feeling

It just might save your lifeThink of the many times... Read More

Business Ideas ? Need a New Idea? Try Changing Your Perspective

One definition of creativity states that creative people look at... Read More

Creativity and Innovation Management ? Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Good Thinking

Creativity can be defined as problem identification and idea generation... Read More

Going Seamless: Dissolving the Brain Divide

Are you a right-brainer or a left-brainer?The greatest thinkers are... Read More

Let the Seeds Grow

The thought that every great thing that has ever happened,... Read More

Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?

Who Should Read This Article?Anyone nursing a new (especially untested... Read More

Prevention is Better Than Cure... Says Who?

You've likely heard this before... "An ounce of prevention is... Read More

Knowledge Gains in Innovation

Creativity can be defined as problem identification and idea generation... Read More

Set Yourself Up for Success!

Set Yourself Up For Success!... Read More

Accelerate Your Learning

Although you may not currently be a student, learning is... Read More

The Subtle Secret Of Transformation

Great men and women succeed moment by moment, step by... Read More

Innovation

Innovation, in a business context, is generally thought of as... Read More

Creativity and Innovation Management - Good Ideas Part 1

The constant search for Good Ideas has resulted in many... Read More

Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea generation... Read More