The constant search for Good Ideas has resulted in many techniques for generating them. Part 1 of Good Ideas will briefly discuss Franklin's (2003) research into the types of ideas that are most likely to succeed.
The research investigated the types of ideas that had been most successful in the past. Six types were defined:
a) Need spotting ? where individuals would actively look for a need and attempt to resolve it.
b) Solution spotting ? where a technique was already known and the individual went out searching for a problem to apply it to (e.g. laser technology was applied to music, resulting in CD's and DVD's).
c) Market research ? ideas generated as a result of needs establishing through market research.
d) Random event ? moments of serendipity when people stumble across answers they weren't looking for.
e) Mental invention ? pure random ideas with no previous knowledge of how they may be implemented. An approximate example is Einstein's E=mc squared.
f) Trend following ? ideas that resulted from following the crowd.
Of all of the above, a random event generated the highest success rate and lowest failure rate.
Solution spotting ? that is, having existing knowledge and seeking problems to apply it to ? scored an 87.5% success rate and a 12.5 % failure rate.
The conclusions are, in fact, open to interpretation. It is possible to increase the probability of random events occurring but it seems the most manageable and tangible process of coming up with successful ideas (according to this theory alone) is to use established knowledge and competencies and seek out domains where it can be applied.
This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
The constant search for Good Ideas has resulted in many... Read More
To creatively solve problems you need to get your mind... Read More
How many times have you heard the phrase "knowledge is... Read More
Creativity can be defined as problem identification and idea generation... Read More
Do you hate to make small talk? If so, you... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
"How'd they do that?" I asked myself time and time... Read More
When I first heard Jim Rohn talk about the importance... Read More
Is it the dawning of the Age of Aquarius? For... Read More
It was a sunny Saturday in April 2003 in Myrtle... Read More
At 28, Ellen MacArthur is a world record holder. In... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
You've heard of applied science, well how about applied Magick.... Read More
Creativity can be defined as problem identification and idea generation... Read More
Although you may not currently be a student, learning is... Read More
Great men and women succeed moment by moment, step by... Read More
Since I derive most of my life lessons from reading... Read More
You've probably heard the phrase "repetition is the mother of... Read More
The most progressive Think Tanks, Brain Trusts, research facilities in... Read More
Creativity can be defined as problem identification and idea generation... Read More
Coaching, training or learning about creativity and innovation involves mastery... Read More
Ideas are everywhere. Some are small and seemingly insignificant. Others... Read More
There were four of us at dinner. Three ordered "regular"... Read More
Excerpted from the Jim Rohn Weekend Seminar-Excelling in the New... Read More
Most of us know we should take more risks. But... Read More
Some are seeking love in a bottle. Others look for... Read More
Say you have an idea for something new and exciting... Read More
When is it right for you to rebel against the... Read More
Have you ever watched a TV program where the supporting... Read More
Ideas are everywhere. Some are small and seemingly insignificant. Others... Read More
Do you consider your vision perfect? You may never have... Read More
At 28, Ellen MacArthur is a world record holder. In... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
There was a class of "challenged" children and many teachers... Read More
Creativity can be defined as problem identification and idea generation... Read More
It is that time of year again. Yuletide?Christmas in the... Read More
The world is now changing again, it appears. The logical... Read More
An enterprising person is one who comes across a pile... Read More
Some ideas occur in the office and others occur away... Read More
Creativity can be defined as problem identification and idea generation... Read More
Recently I read an excerpt from a new business innovation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Thomas Edison failed thousands of times before he revolutionized the... Read More
The thought that every great thing that has ever happened,... Read More
Yesterday, I went above and beyond the call of duty... Read More
Are you a right-brainer or a left-brainer?The greatest thinkers are... Read More
Creativity can be defined as problem identification and idea generation... Read More
What would you say to yourself if when faced with... Read More
Great men and women succeed moment by moment, step by... Read More
"How'd they do that?" I asked myself time and time... Read More
Creativity can be defined as problem identification and idea generation... Read More
You've likely heard this before... "An ounce of prevention is... Read More
The relative ease of i) generating good ideas and ii)... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Have you ever arrived at place in your career and... Read More
Is it the dawning of the Age of Aquarius? For... Read More
"Nothing is accidental ... use everything." -- Keith JohnstoneEven the... Read More
Creativity can be defined as problem identification and idea generation... Read More
Innovation |