Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Masks and Trance
One useful import from the field of Improvisation is the concept of Masks and Trance to get people thinking in different directions.
Mask studies show that peoples character changes according to the perceived character of the mask they are wearing. Virtual masks (pretending) encourage people to think in radically alternate directions:
a) Businessmen scored low in creativity until they were asked to pretend to be happy go lucky hippies, when their creativity ratings skyrocketed.
b) People are more likely to express inappropriate ideas, as they believe they have less value.
c) People are more likely to express inappropriate ideas, as they are able to give the impression that it is not really what they would say.
d) People are able to quickly switch between personalities by putting on different masks ? and instantly change their approach.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/
You can also receive a regular, free newsletter by entering your email address at this site.
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
How many times have you heard the phrase "knowledge is... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
How do you like to solve your problems? Do you... Read More
Change, like almost every other life experience, is a learning... Read More
Yesterday, I went above and beyond the call of duty... Read More
Creativity can be defined as problem identification and idea generation... Read More
There were four of us at dinner. Three ordered "regular"... Read More
It was a sunny Saturday in April 2003 in Myrtle... Read More
We don't need to understand quantum physics entirely in order... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Just when I have something figured out, along comes another... Read More
Ideas happen all the time. And when I say an... Read More
Leaders, consultants and managers must be competent in at least... Read More
Who Should Read This Article?Anyone nursing a new (especially untested... Read More
Since I derive most of my life lessons from reading... Read More
Creativity can be defined as problem identification and idea generation... Read More
Great men and women succeed moment by moment, step by... Read More
There are a number of amazing inventions that have been... Read More
You've probably heard the phrase "repetition is the mother of... Read More
Creativity can be defined as problem identification and idea generation... Read More
The relative ease of i) generating good ideas and ii)... Read More
What would you say to yourself if when faced with... Read More
Coaching, training or learning about creativity and innovation involves mastery... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
When I first heard Jim Rohn talk about the importance... Read More
Creativity can be defined as problem identification and idea generation... Read More
"How'd they do that?" I asked myself time and time... Read More
Here's a subject that we don't normally think of when... Read More
To creatively solve problems you need to get your mind... Read More
Creativity can be defined as problem identification and idea generation... Read More
How many times have you heard the phrase "knowledge is... Read More
Creativity can be defined as problem identification and idea generation... Read More
"How'd they do that?" I asked myself time and time... Read More
Do you consider your vision perfect? You may never have... Read More
Innovators are opportunity-oriented.What's the hidden opportunity in that problem? Where... Read More
Some ideas occur in the office and others occur away... Read More
The constant search for Good Ideas has resulted in many... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
People often think that there is a creative type. This... Read More
The mind is an infinite wonder. It has the fantastic... Read More
We read in the press about the "War on Drugs"... Read More
It just might save your lifeThink of the many times... Read More
I had been given the task to organize a fire... Read More
Basically what innovation does is making your business unique and... Read More
NLP Explained.....NLP is the study of how people organise their... Read More
Leaders, consultants and managers must be competent in at least... Read More
Most of us know we should take more risks. But... Read More
Have you ever watched a TV program where the supporting... Read More
When you have a problem, sometimes you need a new... Read More
Based on Proprietary Research"If you want to increase initiative and... Read More
Every artifact, every tool, everything ever designed or created by... Read More
Ideas are everywhere. Some are small and seemingly insignificant. Others... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
Creativity can be defined as problem identification and idea generation... Read More
When is it right for you to rebel against the... Read More
Yesterday, I went above and beyond the call of duty... Read More
You've likely heard this before... "An ounce of prevention is... Read More
Creativity can be defined as problem identification and idea generation... Read More
Who Should Read This Article?Anyone nursing a new (especially untested... Read More
Innovation |