Business Innovation ? the Best Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

the Best ideas

Some ideas are better than others. No doubt about it. But some types of ideas are also better than others:

a) Franklin (2003) writes that the ideas with the most likelihood of success are random events ? but where the creator has previous knowledge. The creator just happens to come across a problem that he is able to solve.

b) The second most successful type of idea is solution spotting. Where the creator has knowledge and consciously looks for a problem to apply that knowledge to. Thus laser technology was put to good use to invent CD's.

c) The third most successful type of idea resulted from market research. Where creators went out to identify problems and then search out solutions.

The above idea types fit very well for innovators searching for finance. The most often statement heard from venture capitalists is: what problem does it solve?

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation... Read More

Use Your Intuition As a Valuable Tool for Change

Here's a subject that we don't normally think of when... Read More

Color Your Life

Have you ever arrived at place in your career and... Read More

Business Innovation ? Real Self versus the Trained Self

Creativity can be defined as problem identification and idea generation... Read More

Can We Change People?

There was a class of "challenged" children and many teachers... Read More

Creativity and Innovation Management - Teach, Coach, Learn

Coaching, training or learning about creativity and innovation involves mastery... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Think Outside The Cup and Saucer

There were four of us at dinner. Three ordered "regular"... Read More

Creativity and Innovation Management ? Joy and Sustainability

Creativity can be defined as problem identification and idea generation... Read More

The Hidden Superpowers Of Your Mind

The mind is an infinite wonder. It has the fantastic... Read More

Why Do We Suppress Higher Thought?

Throughout History we have imprisoned our brightest stars and thinkers.... Read More

Enhancing Vulnerability To Master Perfectionism

One of the ways a person must advance past perfectionism... Read More

Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?

Who Should Read This Article?Anyone nursing a new (especially untested... Read More

Creating Opportunity

An enterprising person is one who comes across a pile... Read More

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation... Read More

The 99 Percent Rule

It's Friday night, you're sitting at a restaurant, and as... Read More

What Dreams Will Come!

As the pioneers of aviation took to the air (not... Read More

Learn To Trust That Gut-Feeling

It just might save your lifeThink of the many times... Read More

Discover the Secret to Success in Your Own Back Yard

Yesterday, I went above and beyond the call of duty... Read More

Three Step Problem Solving

How do you like to solve your problems? Do you... Read More

Creativity and Innovation Management - Special People?

People often think that there is a creative type. This... Read More

Innovation Management ? Capturing Ideas

Creativity can be defined as problem identification and idea generation... Read More

Success Tip From Yachting - Try To Fix The Problem Yourself

At 28, Ellen MacArthur is a world record holder. In... Read More

Process Innovation

Creativity can be defined as problem identification and idea generation... Read More

Creativity and Innovation Management ? Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Good Thinking

Creativity can be defined as problem identification and idea generation... Read More

Peace Alliance vs. Fighting a Battle

We read in the press about the "War on Drugs"... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

How An Idea Can Lift You

What determines your destiny? What predisposes your choices?It is your... Read More

Creativity and Innovation Management - Good Ideas Part 1

The constant search for Good Ideas has resulted in many... Read More

Innovation

Innovation, in a business context, is generally thought of as... Read More

Penny For Your Thoughts?

Every artifact, every tool, everything ever designed or created by... Read More

Business Innovation ? Blocking: Saying YES or NO

Creativity can be defined as problem identification and idea generation... Read More