Innovation Management ? Famous Failures!

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

However, commercial success is not the only measure of success. One other method of gauging success is the effect on culture and the market ? is it significant or not? Examples include:

a) Napster ? so successful it went bust. It influenced Kazaa, whose founders went on to start Skype ? free international telephone calls for everyone. Forced Telecoms companies to realise that their future revenues will not come from fixed line income but content delivery.

b) Concorde ? technically superior. Elegant. World famous. Bust.

c) Xerox invented the mouse and graphical user interface. But they didn't invest in its potential.

d) The big Studios didn't see the potential of toy licensing before Star Wars. They learned a big lesson.

e) New Coke. Please don't mess with out cultural icon.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

---

All Fortunes Begin With an Idea!

A new idea is merely the combination of two or... Read More

Opportunity: Could You Be Colour-blind?

Do you consider your vision perfect? You may never have... Read More

Mindfulness and Beliefs: Irrationally Yours

I can't help it--I am a confirmed neuroscience geek.So I... Read More

Facing a Resource Crunch? Read On!

Recently I read an excerpt from a new business innovation... Read More

Business Innovation ? Small Changes, Big Effects

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Blocking: Saying YES or NO

Creativity can be defined as problem identification and idea generation... Read More

Seeking Initiative and Innovation? Reward Failure!

Based on Proprietary Research"If you want to increase initiative and... Read More

Process Innovation

Creativity can be defined as problem identification and idea generation... Read More

Take Your Good Idea One Step Further

Whether you're an executive, manager, professional, or entrepreneur, you need... Read More

Innovation

Innovation, in a business context, is generally thought of as... Read More

Innovation Management ? Developing Ideas Within A Framework

Creativity can be defined as problem identification and idea generation... Read More

Improve Your Business Dealings with Improvisation

"Nothing is accidental ... use everything." -- Keith JohnstoneEven the... Read More

Harness the Power of Skill Sets and Mindsets

When you have a problem, sometimes you need a new... Read More

Enhancing Vulnerability To Master Perfectionism

One of the ways a person must advance past perfectionism... Read More

Innovation Management ? The Harsh Facts Of Life For All Innovators

Creativity can be defined as problem identification and idea generation... Read More

Improve Your Small Talk - Gain Big Dividends!

Do you hate to make small talk? If so, you... Read More

Creativity and Innovation Management - Teach, Coach, Learn

Coaching, training or learning about creativity and innovation involves mastery... Read More

Why Do We Suppress Higher Thought?

Throughout History we have imprisoned our brightest stars and thinkers.... Read More

Its A Quantum Thing

We don't need to understand quantum physics entirely in order... Read More

Going Seamless: Dissolving the Brain Divide

Are you a right-brainer or a left-brainer?The greatest thinkers are... Read More

Creativity and Innovation Management - Good Ideas Part 1

The constant search for Good Ideas has resulted in many... Read More

Creativity and Innovation Management - Special People?

People often think that there is a creative type. This... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Why It?s Important to Make Your Idea Real

Say you have an idea for something new and exciting... Read More

Three Step Problem Solving

How do you like to solve your problems? Do you... Read More

Innovation Management ? Testing Ideas

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? predicting winners

Creativity can be defined as problem identification and idea generation... Read More

What Dreams Will Come!

As the pioneers of aviation took to the air (not... Read More

Creativity and Innovation Management ? Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

Cumulative Gains in Innovation

Creativity can be defined as problem identification and idea generation... Read More

Peace Alliance vs. Fighting a Battle

We read in the press about the "War on Drugs"... Read More

Business Innovation ? Real Self versus the Trained Self

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation... Read More