Innovation Makes Leaders

Basically what innovation does is making your business unique and often more progressive in its development.

Looking deeper at positive influence of innovation allows us to notice clear tendency from business stagnation to rapid development depending on what level of innovation takes place in business management and planning.

The logic behind is simple if your business is a clone in its product and business structure, it will more likely to experience difficulties in reaching set goals in comparison with more innovative and therefore flexible competitive predecessor. New and well-grounded approaches greatly raise chances of any legal entity to take the lead over competitors, because one cannot beat competition doing the same things competitor does. It takes implementation of the new progressive vision and steps in business development.

Business innovation is an organizational and behavioral strategy any part of running business should be based on. In other words, it is an alternative way of thinking and doing business. There are times where conservative attitude allows securing reached results and accumulating resources for taking next step, still conservatism in Internet surroundings is to be exception rather than rule.

Human is a conservative creature by nature, especially at a mature age. We agree to face any evolutionism when we start private business or under unordinary circumstances (yet 80% of all people don't even want to take a risk of starting their own businesses) but once all problems have been settled, the need for "another angle of viewpoint" vanishes, making us highly vulnerable in the face of external changes and environment.

I used the word "risk" on purpose, as we know, any innovation is a risk. Doing what others do may be a wise strategy for slow moving - low profit development and it may be good for big corporation where gross income in several hundreds million dollars can "leverage" their reluctance for adopting innovative measures.

Small business owner does not have such privilege. For him/her it is usually a matter of survival to be innovative or not.

Innovation is a feature and integral part of starting, running and developing business, especially Internet business nowadays. I laid stress on Internet business for the unique competitive surrounding it possesses. While competition in offline business world may "forgive" some "imperfections" in plans, services, products or marketing due to inability of instantly offering a good alternative, business online instantly presents any visitor with thousands of similar choices that can be reached with a click of a mouse.

For every offline business owner having several direct competitors on the same street is a nightmare, demanding taking unordinary steps in order to "keep afloat". For every online business owner hundreds, if not tens of thousands, direct competitors "on the same street" are a usual and inevitable feature of running online business from the very beginning. Crucial part of making a difference here is to implement innovative-based business tactics on a constant basis.

There are many strategies of unique marketing measures that brought success. I have personally emphasized the importance of creating USP (Unique Selling Proposition), but all of these advices are nothing more than a way of innovation implementation.

Whether you are creating a new product, choosing a web-design, setting up customer support or developing marketing plan - be innovative and unique in your approaches.

Every starting solo professional on the net experiences shortage in everything but probably a desire to succeed, so there is no point in reinventing the wheel. Often we are forced to make a compromise. If we speak about marketing strategy your next move may be well-known, widely-used and, therefore, customer-response-depleted or, on the other hand, innovative, unique and fresh, generating exposure you have never anticipated. Unfortinately many of us go the "conservative" way and that is why are doomed to read success stories of others, trying to reproduce what thousands marketers do vainly.

We are given proven tools that work - USP, time management, branding, viral marketing, affiliate programs etc. they represent the invented axe - a proven tool - with help of which we need to cross the "Internet business ocean" and reach desired point "B", but it is for us to decide how wisely to use given axe.

The first one decided to throw it away and swim across, the second built a raft, the third added oars, while the forth one in addition set a sail with a steering-wheel. What are you going to do? Rationalism teaches you to go the best-known forth way, while innovation - set a second sail or invent a steam engine!

About The Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services,

info@asbone.com

---

Creativity Management and Good Ideas

Some ideas occur in the office and others occur away... Read More

Innovation and Competitive Advantage

Creativity can be defined as problem identification and idea generation... Read More

12 Tips for Taking Smart, Calculated Risks

Most of us know we should take more risks. But... Read More

Make Ideas Your (& Their) Own: Persuade Yourself and Others

Have you ever watched a TV program where the supporting... Read More

What to Do When You Are Chased by a Snake

I lived for several years on the Japanese island of... Read More

Its A Quantum Thing

We don't need to understand quantum physics entirely in order... Read More

Improve Your Business Dealings with Improvisation

"Nothing is accidental ... use everything." -- Keith JohnstoneEven the... Read More

The Hidden Superpowers Of Your Mind

The mind is an infinite wonder. It has the fantastic... Read More

Innovation

Innovation, in a business context, is generally thought of as... Read More

Business Innovation ? Good Thinking

Creativity can be defined as problem identification and idea generation... Read More

Peace Alliance vs. Fighting a Battle

We read in the press about the "War on Drugs"... Read More

Color Your Life

Have you ever arrived at place in your career and... Read More

Innovation Management ? Isolating Problems and Implementing Solutions

Creativity can be defined as problem identification and idea generation... Read More

Why It?s Important to Make Your Idea Real

Say you have an idea for something new and exciting... Read More

Howd They Do That?

"How'd they do that?" I asked myself time and time... Read More

Improve Your Small Talk - Gain Big Dividends!

Do you hate to make small talk? If so, you... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation... Read More

Take Your Good Idea One Step Further

Whether you're an executive, manager, professional, or entrepreneur, you need... Read More

Can We Change People?

There was a class of "challenged" children and many teachers... Read More

Discontinuous Innovation

Creativity can be defined as problem identification and idea generation... Read More

Why Do We Suppress Higher Thought?

Throughout History we have imprisoned our brightest stars and thinkers.... Read More

Thousands of Failures, but Thousands of Patents

Thomas Edison failed thousands of times before he revolutionized the... Read More

Business Innovation ? the Value of Role Play

Creativity can be defined as problem identification and idea generation... Read More

Cumulative Gains in Innovation

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Small Changes, Big Effects

Creativity can be defined as problem identification and idea generation... Read More

A New Pair of Shoes

Do the NewAn old pair of shoesDo you have a... Read More

The Subtle Secret Of Transformation

Great men and women succeed moment by moment, step by... Read More

Accelerate Your Learning

Although you may not currently be a student, learning is... Read More

Is Mans Next Step Like A Can of Potted Meat?

Is it the dawning of the Age of Aquarius? For... Read More

Starving for Intimacy

Some are seeking love in a bottle. Others look for... Read More

Business Innovation ? the Value of Frameworks

Creativity can be defined as problem identification and idea generation... Read More

Penny For Your Thoughts?

Every artifact, every tool, everything ever designed or created by... Read More