8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:

1. Personalize- "A persons name is still the sweetest sound" Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.

2. Free- Offer something free: It's an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.

3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:

http://www.adminder.com

Tracking also allows you to find out what information is most important to your readers

4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.

5. Short but informative- Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.

6. Benefits not features-Show what the item or service can do for your customer, not what its features are.

7. Call to Action- Use a sense of urgency with ease of contact with a

8. Easy to contact- Use Clickable link such as http://site.com or mailto:you@yoursite.com

This format will create a click on link in most email programs.

If you are marketing internationally you will need a format suitable for American On Line ?The biggest US ISP. Something like this:

[ AOL Users Click Here ]

Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email.

About The Author

Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" ?An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article

paule@Createtoolbar.com

In The News:

pen paper and inkwell


cat break through


Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Writing Newsletters Online: How to Get it Right

A strange thing has been happening to newsletters online. They... Read More

What Is An Open Rate

Good thing in emarketing business today is that many people... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

11 Creative Ways You Can Use Autoresponders

1. Pick 4 or more articles you've written that have... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

Successful Advertising

Most folks starting out on the Internet have tried free... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More