Successful Advertising

Most folks starting out on the Internet have tried free classified ads sites and they usually get hit by people trying to sell you stuff. Or, they get into the top twenty results in the Search Engines, and a week later drop to number 164.

The Internet, the largest market in human history, has millions of folks in its audience. How do you reach those folks?

EZINE ADVERTIZING The best way of reaching your target audience.

Email newsletters, or 'ezines', are sent out regularly to subscribers, or 'opt-in' lists. Folks who have 'chosen' to receive a newsletter, like the one you're reading right now. You get results when people read the ezines, read your ad, and, if you have matched the ezine with the product you're selling, you have reached your target audience.

Ad swap services offer you access to many other folks who would be interested in swapping ads with you. All you do is sign up with them and they send you emails with names and ads. You then contact these folks, negotiate your best offer, and VIOLA ! Your ad is seen in their ezine.

http://www.partenon.com
http://www.MyWizardAds.com
http://www.Noozles.com
http://www.adsmarket.biz
http://www.Links-For-You.com

"THE" most important rule in ezine advertising "Track Your Ads!". If You place your ad in 5 different ezines and get a hundred responses, how are you going to know which ezines brought you which responce? Or how many they brought you? And, most importantly, which ones were not performing?

But how do you track your ads?

The simplest way to track your ads, is to place a key or a code at the end of your email address. If your ad was in an ezine with the name 'FREEZINE', you might use the following email address with the ad:

mailto:yourname@yourdomain.com?subject=FREEZINE

Then, when you get a reply with 'FREEZINE' in the subject field, you'd know which ezine it came from.

For a URL, same principle:

http://www.yourdomain.com?FREEZINE

However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Check out this page for some free webstat programs -

http://www.thefreecountry.com/scripthosting/webstatistics.shtml

Another way to code your URLs, for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. If the ad is appearing in EzineA, the URL you'd place in that ad would be:

http://www.yourdomain.com/EzineA

Again, you'll need to use a good web stats program to track the hits to your coded URLs.

Look at the ads in the ezines you read. Why are they there? Do they get results? How can you find out?

Subscribe to a number of ezines that target your audience. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results and you've found a good ezine to advertise in. (A lot of ezines offer archive issues. Check there for repeat ads.)

How many ads are in the ezine? Are you going to be lost in an ezine farm at the bottom of the newsletter? The big ezines, with 1000's of subscribers, tend to have more ads than their smaller counterparts. Those with 15 or 20 ads per issue, may not give you as much responce as those with fewer ads. Sometimes readers get hardened to the ads and learn to skip them. Smaller ezines, with only a few hundred subscribers, may have a much more targeted audience.

Does the ezine publisher run ads for two similar products in the same issue? Why not go straight to the horse's mouth and find out? A simple email asking that question, if not stated in the ezine, should tell you what you want to know. If your ad is the only one of its kind in that particular issue, it's a pretty good bet it will be much more effective.

Research shows, an ad has to be seen on the Internet about 9 times, before someone acts on it.

"Repeat Your Ads!"

If your budget allows, and believe me, I understand about budgets, but that's a later story, repeat your ad at least three times in a particular ezine. Some ezines offer discount packages for bulk advertising. Ezine advertising is cost effective. A 5-line ad to 3,000 people will cost you between $5 and $20 per issue. and you'll always get back at least the cost of the ad, and usually much more. So, there's very little risk.

Next, "Target Your Audience". Some advertisers don't pay attention to this. As obvious as it may seem. A marketing course dosen't belong in an ezine that deals with gardening. I'll bet you a dime to a doughnut, they won't be interested.

Use the 'subject categories' in the ezine directory you're thinking of advertizing in, that relates to the product you're selling. You can find a list of ezine directories in 'The Free Directory of Ezines' at:

http://www.netmastersolutions.com

The jury is still out on the next item. "Email address vs. URL". Email address's allow you to send a sales letter to the receipient. And, as we explained above, they're much easier to track. URL'S on the other hand, allow the receipient to wander through your web site, if that's your URL, and look at other items that may interest them.

If you offer "FREE" in your ad copy, it just might change your readers mind. Free is always a good persuader.

Short ads are more likely to be read even if you're not using the number of words you're allowed. Sentences will pack much more power if you keep them short too. And remember to tell your reader what your product can do for "them".

Currently there are around 90,000 ezines published each month. Whatever you're selling, there's an ezine that will reach your target audience.

Learn from experience. It's a process of trial and error. Keep placing your ads in those ezines that you know are bringing you a high response rate and you'll have a guaranteed stream of customers.

---------------------------------------------------------------

All the Best...

jerry durham lonestar enterprises - opportunity to succeed http://www.freewebs.com/opportunity_to_succee d/
5705 marvin loving dr suite 202 garland, tx 75043

---------------------------------------------------------------

"OPPORTUNITY TO SUCCEED NEWSLETTER" Ideas you need to start, manage & grow your online business! Strategies, downloads, & articles written by professionals.
mail to: InfoEzineOptnRequest@sendfree.com http://www.freewebs.com/opportunity_to_succeed/

About the author:

jerry durham has been in business as "OPPORTUNTIY TO SUCCEED" since the fall of 2003. We offer ideas you need to start, manage & grow your online business with strategies, downloads, & articles written by professionals.
mail to:InfoEzineOptnRequest@sendfree.com

---

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates.... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course?... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More