With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.
Permission Based E-Mail Marketing is Sending E-Mails to People who have agreed to receive them. Many Top Internet Marketers go to great lengths to build an Opt-In Mail List. Creating an Opt-In List is fairly easy. If you know the Right Steps
Simple yes Easy No. You could spend Years Building Lead Capture Pages and sending traffic to them and still have a List of only a few thousand at Best. Here are a few more methods you can use to help improve your Lead Capture Efforts
Now that we know how to borrow someone else's list the next question you may want to ask is Should I borrow someone's list. Let's do a Simple Cost Benefit analysis
A Solo Mailing to an Opt-In List of 100,000 Members costs $100 is it a good deal for you. In order to decide if this is a good value you need to know 2 Numbers, Your Conversion Percentage and your Profit per Sale. If you do not know your conversion Percentage use a real low number like 1/10 of a Percent or 1 in 1,000. So for a Conversion rate of 1/10 of a Percent with 100,000 E-mails you could expect 100 Sales. If your Profit per sale is more then $1 then this is a Good Deal.
If Your profit per sale is less then $1 it still may be a good deal if you can get some of those 100 Buyers to Purchase additional Products Later.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members using Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html
G
et Mike's Newsletter:
http://ewguru.com/newsletter
More Articles by Mike:
http://ewguru.com/tips
Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe
If there's one thing I've learnt in over 3 years... Read More
Have you noticed the marketing frenzy? Have you felt the... Read More
Need for PrivacyPeople have become hypersensitive about their privacy during... Read More
First things first, I'm not a legal expert and so... Read More
Everyone who has been marketing online for sometime already know... Read More
It seems that Google is revolutionizing the Net in more... Read More
If you've written numerous articles, you can use them to... Read More
One web advertising strategy that can help you become popular... Read More
Accusations of spam can be so harmful to your business... Read More
I've been sending out email camapigns for clients for over... Read More
Here are some hot list-building tips for you to grow... Read More
One of the underlying benefits of smart autoresponders is that... Read More
Have you ever heard email described as, "the killer Internet... Read More
1. Pick 4 or more articles you've written that have... Read More
If I sent you an email that said: "The Big... Read More
Another powerful reason for making the switch from using the... Read More
Too often, people forget they're anonymous in the internet world.... Read More
Email is a vital part of doing business online, but... Read More
I had great feedback from my last article, and was... Read More
It's not a website.It's a smart autoresponder and mailing list... Read More
Further to my previous issues this subject continues - part... Read More
If you are just starting out as an Internet entrepreneur... Read More
Let's start at the beginning - why do you need... Read More
Spam has been such a problem that email filters are... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More
If you do business as an affiliate, then you're constantly... Read More
Organisations such as the BPA have been providing auditing services... Read More
I bet you want to know what that one great... Read More
In my e-mail one day, I received the following message:... Read More
Coming as I do from a direct response and direct... Read More
The key to the success of e-commerce is in the... Read More
Most Websites are gathering e-mail addresses. When you submit your... Read More
Everyone knows that in order to be successful online you... Read More
What if I told you that with each passing day,... Read More
If you are just starting out as an Internet entrepreneur... Read More
In this article I'm going to talk strictly from a... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
You've heard of email marketing, but it isn't what it... Read More
You've done the hardest part; you've captured your prospect's email... Read More
Email newsletters are an excellent means of promoting the products... Read More
Email is a vital part of doing business online, but... Read More
A common practice in today's e-commerce environment is to use... Read More
Let's give a definition to autoresponder first. So, what is... Read More
This Stanford University study surveyed the leading research on virtual... Read More
What the heck is an autoresponder?An autoresponder is much like... Read More
When we speak about viral marketing, we are not talking... Read More
Good thing in emarketing business today is that many people... Read More
How many times have you realized that your email simply... Read More
"Repetition is the key to advertising (marketing)". Those words were... Read More
A responsive opt in list is an unbelievably powerful money-maker... Read More
Sending autoresponder messages is one of the most powerful email... Read More
We all know that email is probably today's most popular... Read More
No doubt one of the overriding concerns you have is... Read More
If you've been getting caught up in all this talk... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
Which email format is more effective to use, Text or... Read More
Setting up and using email autoresponders on your site is... Read More
A chained auto-responder is a sequence of emails that gets... Read More
=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More
Whether you've got 100 or 100,000 people on your email... Read More
? Are you tired of searching for e-mail messages you... Read More
You may remember a time before there was email?a time... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
You've probably heard the expression, 'the money isin the list'.... Read More
It appears that Mr. Gates' prophetic prediction that charging marketers... Read More
Email Marketing |