Email Communication

Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.

Email has already taken over as the businesses' main communication channel. What most people have failed to learn is, manners online is more important than basic social manners. In front of the monitor, your audience would not be able to judge you on your new Hugo Boss suit, your body scent, tone of your voice, nor the little gestures. Good language skills and proper email guidelines are important to ensure that your message gets across.

When drafting an email, take note of the few S:

• Speed

• Succinct

• Sell

• Suitable

• Subject , Salutations & Sincerely

Speed

Emails are delivered in matters of seconds. Where business communications are concerned, not checking your email at least once a day is to be frowned upon. The wide acceptance in email usage is contributed partly by it speed; do not get bogged down by heaps of emails. Surveys have shown that user do not expect an email to be replied after three working days.

Succinct

Omit needless words. Some people receive hundreds of emails a day. Chances are the recipient would skip the email after 2 seconds. Keeping the body of the email simple also avoid the chances of miscommunication by recipient second guessing the message.

Sell

Sell yourself, your idea, your product. Attempt to cross-sell, up-sell. Whatever the nature of your email, you will be able to slot in a witty sentence to sell. Businesses have been developed from a simple query like "I heard your company's in charge of a new project."

Suitable

Know the audience. Don't send irrelevant message across. Using email, you are not able to receive instant response from the other party that you are able to talking face to face. You wouldn't know if your ideas are well received till much later. Stay away from sensitive topics; you might never have the chance to explain the mistake you have made.

Subject, Salutations & Sincerely

The subject of the email should be meaningful. It helps prepare the reader for the content, and also makes it easier for the reader to search for the email later on. Open the email with "Dear xxx" if you do not know the recipient personally. You may prefer to go with "Hi xxx" if you want to sound friendly to a close contact. Closing emails with a simple "Regards, XXX" is nice, but not good enough. A good email should preferably close with your business card information. Include your full name, organization that you represent, and other contact methods if possible. Major companies spend millions of dollars on building a brand name, flash it.

------

Dear Reader,

Thanks for reading. I hope you like the article so far.

Besides the few main 'S' I have highlighted, good grammar is important too. Do not type using only caps or use exclamation marks excessively. Avoid Abbreviations unless they are commonly known.

With practice, recipients of your emails will have better impressions of you.

Watch out for the next issue of j-hunter newsletter!

Regards,

Dennis Lim
j-hunter.com Ltd
DID: (852) 2111 1129

About The Author

More articles at www.j-hunter.com

dlim@j-hunter.com

---

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Click for Success!

Being online for the last five or so years has... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again!... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim,... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More