The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:

  • An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

    Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off.

    Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire a coach.


  • An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.

    If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days.

    Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.


  • An e-zine is a CREDIBLE and SUBTLE way to promote your services or products.

    Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!


  • Publishing an e-zine positions you as an EXPERT in your field.

    By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?)


  • An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.

    If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up.

    NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it.


  • An e-zine is CHEAP and EASY to publish - especially compared with a print newsletter.

    If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish - it just takes a bit of your time.

    And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple!

    • (c) 2000-2003 Alexandria K. Brown. All rights reserved.

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

    In The News:

    pen paper and inkwell


    cat break through


    Building Relationships Takes Time: Overcoming the Overnight Surge Urge

    Whenever we talk to a new or a "we hope... Read More

    Tips to Bounce-Proof Your Email List

    Keeping your email lists fresh is critical to the success... Read More

    Building The Best Opt In Email List

    The #1 Thing You *MUST* Have Before Even Thinking About... Read More

    Autoresponder Services that Boost Your Business

    In the world of ecommerce, millions of sites are fiercely... Read More

    New Realities for E-Mail Marketing

    Spam e-mail is no longer the mild irritant it once... Read More

    The Key (Board) to Success: Effective Emailing

    Email is THE medium of communication for business transactions. Unfortunately,... Read More

    Email Hosting ? Learn How To Use eMail To Grow Your Business

    Email is a wonderful thing. It costs next to nothing... Read More

    Its In The List! Thats Where It Is!

    Have you noticed the marketing frenzy? Have you felt the... Read More

    Whats on YOUR Subscriber Thank-You Page?

    When I coach my clients on how to... Read More

    Having an Opt In List As an Affiliate Marketer Is Crucial

    What is an Opt-in List and what is its significance... Read More

    Virtual Marketing in a Tangible World

    One of the greatest challenges facing business owners and managers... Read More

    Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

    There's an old saying 'Manners maketh the man (or woman)'... Read More

    12 Tips For Writing Winning E-mail

    Learning to write more effective e-mail is a valuable skill... Read More

    4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

    Everyone who has been marketing online for sometime already know... Read More

    How to Make Your Email Smile

    Technology has a tendency to be impersonal and unfriendly -... Read More

    The Goose That Lays Golden Eggs

    Ever wondered what it would be like to have a... Read More

    Autoresponders for Beginners

    Hi you may or may not know that your Autoresponder... Read More

    Power at your Fingertips

    It is just amazing. Power right at your fingertips. It... Read More

    Using Mirror Pages Effectively

    Thought I would share with you a very effective technique... Read More

    Does Punctuation Really Matter in Email?

    So much depends on choosing the correct mark of punctuation... Read More

    Opt-In Email to Increase Website Traffic and Boost Online Sales

    Sending messages and information to people who have given you... Read More

    Dont Attach That!

    The topic of sending attachments by e-mail is not one... Read More

    Email Etiquette IV

    Further to my previous issues this subject continues - part... Read More

    You DO Have an Email List Dont You?

    No matter what type of business you operate, you need... Read More

    Why Your Email Distribution List is Your Best Source of New Sales

    Don't overlook your current customers. After all, they're the ones... Read More

    One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

    I bet you want to know what that one great... Read More

    Are You Making These Email Mistakes?

    Every day, I receive at least 300 emails. I will... Read More

    Organizing Your Mailing Lists For Your Email Promotions

    With all the safelists and different methods for using them,... Read More

    Make Your E-mail Signature File WORK for You

    You're probably familiar with e-mail signature (or "sig") files --... Read More

    Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

    One of the biggest concerns for Realtors who publish their... Read More

    Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

    Before you start an e-mail marketing campaign it is important... Read More

    Email Communication

    Gartner estimates that half of the 5.5 trillion emails sent... Read More

    Five of the Most Powerful Elements In Opt-in Marketing

    Lack of trust is the biggest problem marketers have on... Read More