Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.

Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.

Here are a few of those triggers to help get your ideas flowing:

1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.

2. Avoid Loss. Prospects need to know that they won't lose by trying the product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if the product is not what they need, their money will be refunded.

3. Make More Money. Everyone wants to make more money. This one is a no-brainer!

4. Save Money. Along with making more money, people want to save the money they already have. Tell prospects how much money they can save by using your product.

5. Save Time. time is money. It's a cliche, but it's true. Can your product save time in research, organization or marketing methods? If so, tell customers how.

6. Make It Easy. The less "brain power" a person has to use to do a task the better he likes it. Tell prospective customers how "easy" a product is to use.

7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.

When you understand what emotional triggers will "get the click," it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.

Jude Wright has been marketing on the Internet for three years. Her speciality is providing information to new affiliate marketers who want to become a success online. She has a free online newsletter, About Affiliates Ezine, which was rated A1 by Best Ezines. Subscribe at: http://www.aboutaffiliates.com/subscribe.htm

---

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

Email Aesthetics- APPEARANCE is Everything!

Email AestheticsIt`s an old, old saying, but it`s true: you... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More