Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.

1. Only send emails to persons who have requested them.

2. Only include content relevant to the type of content the person has requested.

3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule.

4. In most cases it is best to send business to business emails Tuesday through Thursday. We've found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends.

5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.

6. To improve deliverability add a message at the top of your emails that says something like: "To ensure receipt of our emails, please add something@yourcompany.com to your Address Book."

7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.

8. Be sure to include both a plain text and an HTML version of your newsletter. IntelliContact Pro will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don't include a plain text message, around 5% of your recipients will see a message with nothing in it.

9. Don't use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters. See our Best Practices Whitepaper for additional words to avoid.

10. Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter sign-up form to every page on your web site. You can use the sign-up form generator within IntelliContact Pro to automatically generate the code you need.

We hope these tips have been helpful!

Ryan Allis is a nationally recognized expert on email marketing. Ryan is the CEO of Broadwick Corp, providers of the email marketing software IntelliContact Pro. For additional information on email marketing software, visit http://www.email-marketing-software-resourc e.com.

---

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More