How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.

The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

I knew about this for years but didn't act on it. Then, about 8 months ago I wrote a 5 Day Email Course about my eBook (Ezine Writer) and offered it to my visitors.

The response was amazing - my sales almost doubled.

This is how it works:

When visitors leave the index page of my website, a popup appears inviting them to join my newsletter.

When they join, they also receive a free subscription to my 5 Day Email Course, which is delivered by sequential autoresponder.

But there's an important detail here. You don't want the popup appearing when your visitors click on the 'order' link - it distracts them and you could well miss a sale.

So the popup has to be designed so that it *doesn't* appear when the order link is clicked.

You do this by including an 'exit=false' tag within the order link. You can get the code for this - and for the popup - at: http://www.ezine-writer.com/popup-code.html

The next thing to do is set up your Message Sequence on sequential autoresponders.

There are two ways of doing it - you can use a web-based service or you can install a script on your server.

I use a web-based service (aweber) - mainly because my web host doesn't allow mailing scripts of any kind.

Here are two of the best-known web-based services: http://www.aweber.com http://www.getresponse.com

If you want to avoid monthly fees, there are sites that offer free sequential autoresponders (but they will insert their own ads in your autoresponse):

http://www.freeautobot.com/
http://www.informationbyemail.com/
http://www.autorespond-it.com/
http://www.sendfree.com/

The advantage of a web-based service is that everything is done for you. The downside is monthly fees and a limited number of follow-ups (you can get more, but you have to pay for them).

The second method is to install a script on your server. Here are some scripts that give you unlimited autoresponders:

http://www.smithfam.com/follow-up.html
http://www.ursoftware.com/autoresponder/
http://www.constructorbooks.com/easysponder/

The advantages of a script? You have no monthly fees (just a one-time payment for the script) and you get unlimited follow-ups.

So, those are the tools you need to deliver your Message Sequence.

Writing your Message Sequence is quite an art and you may need some help. Here is an excellent short tutorial: http://autorespondertools.com/autoresponder_follow-up_series.htm

That's it! All the info you need to double your conversion rate.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

---

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work.... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

Reach Out and Slap Someone

I got my first email account way... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again!... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More