Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.

There is a common misconception when it comes to the quantity of emails in your email list. A lot of business owners think that the key to running successful email campaigns is to send their emails out to thousands and thousands of email addresses and this is commonly achieved through the purchase of large databases. This way of thinking about email marketing is wrong and will only result in discouragement and campaign failure.

When you purchase email lists from companies, you can never be too sure how they acquired these email addresses in the first place. Often, large databases of email addresses have been collected in ways that are misleading to the users providing their email addresses. This means that the individuals to whom you are sending your email are not sincerely interested in what you have to say. You also risk being labeled a "spammer", because spam is essentially what you'd be sending- unwanted email.

Though this is a very straight forward concept, this is still one of the most challenging aspects of email marketing campaigns. We realize that building your own email list from scratch can be an intimidating task, but if you start doing it regularly you will be shocked with the number of targeted email addresses you will collect in a short period of time.

Start sending emails to people who are actually interested in what your organization has to say. Concentrate your marketing efforts on targeted email lists and you will notice a huge increase in your open rates and sales. Email marketing definitely works- you just have to do it the right way.

Michelle Lehoux

---

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

11 Creative Ways You Can Use Autoresponders

1. Pick 4 or more articles you've written that have... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More

Explode Your Sales By Building Your Own Opt-In List!

Top 10 Ways to Quickly Build Your List Have you... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

Successful Advertising

Most folks starting out on the Internet have tried free... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More