Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.

As either a bricks and mortar or a cyber space business it is always easier and more cost effective to promote to your warm market.

Many shops and department stores provide debit-cards and even membership cards for their regular customers.

These return customers are classed as your warm market. It is far cheaper to post out a special promotion to existing customers as opposed to sending out many thousands of leaflets covering the whole city in the hope of obtaining new customers.

It boils down to you Return On Investment or 'ROI'

Its far more profitable to invest a thousand dollars in sending a special discount offer to existing customers or warm list.

In a bricks and mortar business your list will almost always be made up of existing customers. The other way to build a list is to go to a Trade Fair or show and provide forms with a lucky draw. You are providing a prize and asking potential customers to fill out your form that may ask people to guess the number of jelly beans in the jar or to answer a question about your product which is on display.

Running a business on the Internet is similar to running a business in a store except some of the rules are different.

To build your list on the Internet can be achieved in a number of ways.

5 Tips to building a list.

1. Buy leads. Very simple, by purchasing quality bulk numbers of prospects to place in your marketing campaign.

2. Own and promote your own website and then promote it some more.

3. Have some way of collecting peoples information like providing a service or offering a free gift for people who fill in a form.

4.Create your own weekly newsletter that contains useful and relevant information related to the content of your Web site. Provide a form for your Web site visitors to receive your Newsletter.

5. Networking with others on the internet. You can become a member of the Ryze.com or PowerfullIntentions.com networks and even ICQ and other internet messengers to meet and form friendships or network with other members.

5 Tips to maintain and keep your list healthy and interested in your product, service or ...

1. Keep in contact with your list on a regular basis, sent them a weekly or monthly newsletter with helpful tips and product news.

2. Send out special offers from time to time.

3. Provide information of value to make your prospects or customers life easier.

4. Ask your readers a question that requires either visiting a web page at your site or send you an email for a bonus or special report, just to see if people are reading the email you are sending to them.

5. Give something useful away for free.

Once you have your own list there will always be people opting out so you have to continually build and maintain your list. If anyone sends you an email about a problem they are experiencing and ask for your help, always go that extra mile. If I were to be ask about headlines or keywords on on a persons site, I will visit their site and make a point of complementing them on one or two of the positive things I see on their site.

Personally publishing my own weekly ezine I have people every week asking for help. Two questions that stand out are firstly "How does one check what the opposition is doing?" This was in relation to promoting your site and checking to see how others are marketing similar products.

This person was searching for promotion ideas and found one of my articles listed in an ezine directory. This person has a sports Web site and would not have normally read this ezine. My thought here is that you may not necessarily need to publish a weekly or monthly newsletter as long as you write articles and send them out to article directories or write in forums that deal with the product or service you are promoting.

The second person asked me this week about site map creation software after finding an article I wrote some months ago about site maps. I had not even realized there was such a software available. I thought I had trouble keeping a site map up to date for a site containing 200 pages but this lady had 800 pages of graphics so I instantly knew the problem she was facing.

These two people used a search engine and found 2 of my articles and had contacted me asking for my help. I don't claim to be an expert but in saying that I usually spend time researching an article - topic if I am not familiar with it.

BUT as these two people found what I had written on the topic they were having difficulty with, and some how my articles managed to get listed in search engines among the tens of thousands of other similar pages and read by these two people.

Well, maybe I do have some skills after all, with search engines, Web sites, promotion and writing but I wouldn't go as far as to say I was an expert in these fields, just that I have researched enough to know a little more than the basics. You can do the same as the Internet is a 20 lane super information Highway. The information is there, its just a matter of finding it.

Guess what - I bet you have Skills that I don't have, skills that you can use to help and share with others too.

The 2 most important factors in any Internet Entrepreneurs success is owning your own Web site and your own list.

May your week be a successful one.

PETER GREEN, Editor of ~ The INDEX ~ ezine.

Editor@Internet-income-index.com

http://www.Internet-Income-Index.com

Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.

In The News:


pen paper and inkwell


cat break through


Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

Successful Advertising

Most folks starting out on the Internet have tried free... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim,... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection.... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

Explode Your Sales By Building Your Own Opt-In List!

Top 10 Ways to Quickly Build Your List Have you... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More