How to use the latest e-messaging strategies to increase profits.
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.
More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.
Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.
Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.
New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.
Here are four features you will want to use in your email marketing efforts:
About The Author
Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZ's award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com
Email is a vital part of doing business online, but... Read More
Given the inherent problems with traditional marketing techniques, it`s important... Read More
What the heck is an autoresponder?An autoresponder is much like... Read More
If you're a small business owner you definitely need promotion.... Read More
Before I do this, let me describe how autoresponders work.... Read More
For those of you who aren't familiar with the term,... Read More
Sometimes email messages can get quite long, especially when you... Read More
Is your email getting to your list members? If so,... Read More
If you run (or plan to run) an online business,... Read More
=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
Sound familiar? Ever wondered what happens to those unopened emails... Read More
Being online for the last five or so years has... Read More
If you have auto response system set up for following... Read More
Spam has been such a problem that email filters are... Read More
Adestra provide email marketing services to a host of UK... Read More
Did you know one of the most important tools in... Read More
If you are not using a follow up autoresponder until... Read More
I have a special new email address. It's in addition... Read More
If you've written numerous articles, you can use them to... Read More
The word "blog" seems to be everywhere, and what an... Read More
Marketing your business with email is an art.It's very easy... Read More
Whenever we talk to a new or a "we hope... Read More
Companies have been focused on using the Internet to market... Read More
Good thing in emarketing business today is that many people... Read More
Firstly, back-end sales is eMail Marketing at its best, so... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
Setting up and using email autoresponders on your site is... Read More
An autoresponder is useful for, well, responding to people who... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
Any business today, be it online or off needs a... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
Most people now know the official definition of spam- Unsolicited... Read More
If Gutenberg were alive today he would be in publishing... Read More
Many companies begin their online sales ventures with the wrong... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
Coming as I do from a direct response and direct... Read More
Publishing your own ezine is critical to establishing a long... Read More
"I want to sell my company's products on the Web,... Read More
Do you read all your Ezines? Or do you file... Read More
Sending messages and information to people who have given you... Read More
You are a home business entrepreneur. You have just built... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
Now that we've explored the importance of sending permission-based email,... Read More
I remember reading time and time again when I first... Read More
Let's recap what you've learned so far...In the first lesson,... Read More
If you're in business on the Internet to make a... Read More
The internet seems to be full of hyped up business... Read More
When it comes to your gravy, lumps are bad. When... Read More
? Are you tired of searching for e-mail messages you... Read More
Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
The neurophysiological dynamics of understanding each email message are very... Read More
The war on sp^am has so far been waged on... Read More
One of the underlying benefits of smart autoresponders is that... Read More
No doubt one of the overriding concerns you have is... Read More
There are many services available to help your with building... Read More
There are several ways to ensure that your adverts are... Read More
Ever wondered what it would be like to have a... Read More
No matter what type of business you operate, you need... Read More
Running a contest for your e-zine subscribers or web site... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
Wednesday, December 15 2004 at 16:00 EET... Read More
If you are not using a follow up autoresponder until... Read More
The key to the success of e-commerce is in the... Read More
Every day, I receive at least 300 emails. I will... Read More
Email Marketing |