To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.

One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email was opened, how long it was read, as well as any attachments.

You can only use it for a maximum of 50 email addresses, a spam precaution.

The other solution to automatic personalization is to use an autoresponder. A good one is: isoresponder.com, you can review at: http://www.ad-alyzer.com/727/737813459265

But don't overdo it?as with anything, you can overdo a good thing and it will bite you in the butt :o)

If you have opt in subscribers, many times they either don't give you their first name in the signup form or email link, or a fictitious one. So instead of your email message looking like:

Hi Bob,

It might look like, "Hi Reader" or "Hi Prospect"

Another point is to not put the first name in subject line. It looks too phony and hypy. Especially if you say, "Hi Bob" in the subject line, they will think its from family or friends and will be angry when they find out its not.

Use personalization, but be careful.

Dan Farrell is the publisher of "Effective Email Marketing...Do's & Don'ts". You can get a free copy with a free Mail It Safe Trial.

For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read.

Go to: http://www.email-it-secure.com/free_trial.htm

In The News:

---

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course?... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Email Scam Warnings

Most people online are very familiar with the Nigerian Email... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More