unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.learnhomebusiness.com

If your email subject line doesn't get read -Nothing gets read!

And it is worse now!

**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These findings are based on 1.7 billion emails sent out by hundreds of clients. The report also reveals a bounce-back rate of 12.6%! -An all time HIGH in Quater2-2002.**

The writing on the wall is clear! email marketing strategies has to be redefined and innovated.

And the FIRST STEP begins with the subject line! All the hard work that you have put up in setting up your email becomes useless if it is deleted.

The 5 different methods listed here will add a strong psychological punch to the subject line which will increase the chances of your message getting opened!

These suggestions are based on Research Data and my own personal experience where I get a click-through ratio of over 8%.

*#1: Keep The Subject Line Short And Different:*

The shorter the email subject line-the better. Add a little mystery to it. If possible associate it with money.

For e.g.: " John's $ 49.99 Refund! The above subject line is what I use after my 5th follow up for upgrading my eBook the Deluxe version.

Inside the body of the message the first sentence is the exact 'refund message' he will be getting if the customer choose for a refund after upgrading. I have been receiving a click through ratio of about 7.5 to the URL, http://www.learnhomebusiness.com/upgradeglobal.htm

*#2: Innovative Personalization On The Subject Line:*

Note the above subject line again! "John's $ 49.99 Refund!

If the customer name is john, It is better to say "John's $49.99 Refund! --Than to Say, John your $49.99 Refund

This works best on your 3rd follow up onwards. Or if your are giving something valuable like a Free Gift you can use it on the First email. e.g. "John's Free Gift!

*#3: 'RE': In Subject Line Is Very Important To People:*

Is there a different way to use RE:?

Consider these two examples,

The usual one - Re: John, your income stream! The one I use - John -re: Your Income Stream!

The second one is the one that I use to drive traffic to the 50%-commission affiliate program for all my 38 info products. Again I get a click through ratio of 7.5% to the URL, http://www.learnhomebusiness.com/affiliate.htm

*-#4: Use Quotation " In The Subject Line:*

Using quotation in the subject line arrests a persons eyes on the subject line. e.g.: "John's $49.99 Refund!

*-#5: People Like To Be Updated, Upgraded And Remain Current:*

Use the word "update" and "upgrade" intelligently in the subject line.

For e.g.: "John's important update. Open!

Whenever I add a new affiliate program, an email with the above subject line goes out to my valuable customers. The response rate has been good enough -especially when I am inviting them to join under me.

*Additional Tip*

You can use the personalization suggestion given above even in your autoresponder. For eg if the personalization tag given to you by your autoresponder is , all you have to do is Insert:

"'s $49.99 Refund! --which will read as "John's $49.99 Refund! (Watch " and 's)

I hope this article to be of use to you. There are many more 'email subject tricks' to be discussed which I will be covering in a future article as I have already stolen a major chunk of your valuable time!

S. Kumar is the author of 3 eBooks:

"Become A Global Homebusiness Pro..." "Sales Letters That Get you Immediate Results" "Sales Doubler" - The New Smart Free Sales Tool

Download All 3 Of Them For FREE From His Site: http://www.learnhomebusiness.com

---

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tell you that,... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

Email Marketing Essentials

Perhaps the most important component in turning visitors to your... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection.... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that... Read More